REAN Model
Managing the customer journey is challenging, even more so due to the growth of technology, changes in marketing, and varying customer preferences. To address these challenges, using the REAN Model can help you in developing… REAN Model
Conquering Competition by Storm: Master the 6 Core Skills of the Social Leader
Social Media has taken business with a strong hand of thunder. Companies are now recognizing Social Media as a disruptive force that gathers strength rather than attenuate. In fact, having a good grasp of Organizational Social… Conquering Competition by Storm: Master the 6 Core Skills of the Social Leader
[INFOGRAPHIC] Three Best Ways to Use Instagram Stories to Grow Your Business
The massive influence of Instagram Stories has seen many businesses calipering to use this Instagram’s feature. More than 300 million people use it, an infographic from 99firms suggests that they spend an average of 28… [INFOGRAPHIC] Three Best Ways to Use Instagram Stories to Grow Your Business
How Technology Helps You Deliver Better Customer Service
For many companies, improvements in technology over the past few decades haven’t improved their customer service. In 1976, a White House study found that only 23 percent of customers were completely satisfied with companies’ solutions… How Technology Helps You Deliver Better Customer Service
Culture Eats Strategy in Digital Transformation
A lot of companies are at risk of becoming victims of digital Darwinism these days. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an… Culture Eats Strategy in Digital Transformation
Is Your CEO Digitally Unaware?
Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to… Is Your CEO Digitally Unaware?
How to Use Paid Social Media Advertising to Extend Your Reach
When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own digital marketing strategy. Paid social media… How to Use Paid Social Media Advertising to Extend Your Reach
Make eWoM Work for You
Marketing professionals know that social media marketing is word-of-mouth selling multiplied by a million. Philosophically, electronic word-of-mouth (eWoM) is a logical context for any marketing campaign, but practically, implementing eWoM so that it drives web… Make eWoM Work for You
An in-depth Q&A on Social Media
Social media–it’s a hot topic. Much has been written about how important social media is, how to measure it, the pitfalls of doing it, and how it will transform marketing as we know it. What… An in-depth Q&A on Social Media
Social Media Etiquette Guide for Businesses [Infographic]
Who knew learning dinner table manners would one day translate digitally? All those eye-rolling, inflamed moments of youth where you are forced to learn the proper “etiquette,” where to put your fork and how to… Social Media Etiquette Guide for Businesses [Infographic]
33 Ways to Use Digital Means to Differentiate Your Consulting Practice and Separate from the Pack
One big challenge that most every consulting practice faces is the ability to differentiate. While it might seem like there are many similar consulting practices, you know that your practice is superior in many ways.… 33 Ways to Use Digital Means to Differentiate Your Consulting Practice and Separate from the Pack
The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to… The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey