Managing the customer journey is challenging, even more so due to the growth of technology, changes in marketing, and varying customer preferences. To address these challenges, using the REAN Model can help you in developing a strategic digital marketing. Pioneered by Xavier Blanc and his team at Storm ID, the REAN Model breaks down marketing […]
Tag Archives | social media
Conquering Competition by Storm: Master the 6 Core Skills of the Social Leader
Social Media has taken business with a strong hand of thunder. Companies are now recognizing Social Media as a disruptive force that gathers strength rather than attenuate. In fact, having a good grasp of Organizational Social Media Literacy has become a company’s source of competitive advantage. Social Media literacy is not yet an element of leadership […]
[INFOGRAPHIC] Three Best Ways to Use Instagram Stories to Grow Your Business
The massive influence of Instagram Stories has seen many businesses calipering to use this Instagram’s feature. More than 300 million people use it, an infographic from 99firms suggests that they spend an average of 28 minutes watching Stories. Considering the short concentration span of people nowadays, the average time spent watching Stories is quite impressive. […]
How Technology Helps You Deliver Better Customer Service
For many companies, improvements in technology over the past few decades haven’t improved their customer service. In 1976, a White House study found that only 23 percent of customers were completely satisfied with companies’ solutions to their problems, while 44 percent said that solutions companies provided were at least acceptable. Today, the percentage of customers […]
Culture Eats Strategy in Digital Transformation
A lot of companies are at risk of becoming victims of digital Darwinism these days. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an outsider disrupting the entire industry. For many companies the words digital transformation ranks high on the list of priorities. One […]
Is Your CEO Digitally Unaware?
Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to my mind it takes focus away from a really important question: Should we demand of senior management and boards that […]
How to Use Paid Social Media Advertising to Extend Your Reach
When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own digital marketing strategy. Paid social media ads are increasingly seen as an integrating tactic. Let’s say you’ve spent time and money developing a great new how-to […]
The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]
