Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

Conquering Competition by Storm: Master the 6 Core Skills of the Social Leader

Editor's Note: Take a look at our featured best practice, Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PowerPoint presentation). The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another. The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve [read more]

Also, if you are interested in becoming an expert on Digital Transformation, take a look at Flevy's Digital Transformation Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

Social Media has taken business with a strong hand of thunder. Companies are now recognizing Social Media as a disruptive force that pexel picture for 6 social leadersgathers strength rather than attenuate. In fact, having a good grasp of Organizational Social Media Literacy has become a company’s source of competitive advantage.

Social Media literacy is not yet an element of leadership competency models or performance reviews. Yet, companies who have developed a critical mass of leaders who have mastered the 6 dimensions of Organizational Media Literacy are seeing a brighter future. They are more creative, innovative, and agile. Their degree of global integration is higher. Today, this has critically become important for business when faced with a highly volatile and disruptive business dynamics.

The transformational power of Social Media has opened great business opportunities and interconnectivity. However, on the other end are great risks companies must face. These risks must be properly mitigated. Achieving this would require a new type of leader.

The Birth of a New Type of Leader

The dynamics of Social Media has amplified the need for qualities that are necessary to become an effective leader.

  • The ability to undertake strategic creativity
  • The ability to facilitate authentic communication
  • The ability to deal with the corporation’s social and political dynamics
  • The ability to design an agile and responsive organization

With the advent of Social Media, these new traits have been boosted with new dimensions.

  • The ability to create compelling, engaging multimedia content
  •  The ability to excel at co-creation and collaboration which are the currencies of the Social Media world
  •  The ability to understand the nature of different Social Media tools and unruly forces they can unleash

Today’s leader must also need to be a good Social Media Leader to be effective. He or she must have an operative handle of the different facets of Social Media.

What is Organizational Media Literacy?

Organizational Media Literacy is the interplay of leadership skills and related organizational design principles. Organizational Media Literacy is defined along 6 Dimensions that are independent and feed on one another.

The 6 Dimensions of Social Media Literacy outlines the critical capabilities that leaders must master to capitalize the full potential of Social Media.

The 6 Dimensions of Social Media Literacy

Having the 6-dimensional set of skills and organizational capabilities can enable leaders to create an enterprise level of media literacy.

1st slide 6 core skills of social leaders

The Leader as Producer

As Producer, the Leader must create compelling content. As Producer, the Social Media Leader must develop creative competencies such as authenticity, storytelling, and artistic vision. Technical skills must be honed especially in video production.

The Leader as Distributor

As Distributor, the Leader must leverage dissemination dynamics. As Distributor, the Social Media Leader must understand cross-platform dynamics and what causes messages to go viral. The capability to build and sustain a body of social followers has become essentially important.

The Leader as Recipient

As Recipient, the Leader must manage communication overflow. As Recipient, the Social Media Leader must be able to create resonance via selective replies and linking. Essentially, he or she must be able to make sense of the noise through intelligent filtering.

In today’s Social Media realm, greater demands are put on executives. With information getting shared within seconds, correspondingly response is expected also within seconds.

The Leader as Adviser and Orchestrator

As Adviser and Orchestrator, the Leader must drive strategic Social Media utilization. As Adviser and Orchestrator, the Social Media Leader must be able to enable and support a 360-degree environment in Social Media usage. The ability to coordinate and channel activities within span of control has become essential.

The Leader as Architect

As Architect, the Leader must create an enabling organizational infrastructure. As Architect, the Social Media leader must be able to balance vertical accountability and horizontal collaboration. Leveraging Social Media for key business functions has come to a fore.

The Leader as Analyst

As Analyst, the Leader must stay ahead of the curve. As Analyst the Social Media Leader must monitor dynamics of Social Media industry. Understanding cultural and behavioral impact is a strength that needs to be build.

The next generation of connectivity–the Internet of Things (IoT)–will link together appliances, cars and all kinds of objects. By 2020, there will be about 50 billion connected devices. This transformation will open a lot of new opportunities. Being responsive is to be prepared. Social Media Leaders must start setting up the fundamentals for creating an agile, responsive organization.

Interested in gaining more understanding on Organizational Social Media Literacy? You can learn more and download an editable PowerPoint about 6 Core Skills of the Social Leader here on the Flevy documents marketplace.

Do You Find Value in This Framework?

You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives. Here’s what some have to say:

“My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.”

– Bill Branson, Founder at Strategic Business Architects

“As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.”

– David Coloma, Consulting Area Manager at Cynertia Consulting

“As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant’s toolbox.”

– Michael Duff, Managing Director at Change Strategy (UK)

“FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it’s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.”

– Roderick Cameron, Founding Partner at SGFE Ltd

“Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients’ benefits.”

– Omar Hernán Montes Parra, CEO at Quantum SFE

118-slide PowerPoint presentation
Introducing the Ultimate Digital Marketing Business Toolkit: Propel Your Online Success Today! Are you ready to unlock the secrets of digital marketing and supercharge your business's online presence? Look no further! Our comprehensive Digital Marketing Business Toolkit is here to revolutionize [read more]

Want to Achieve Excellence in Digital Transformation?

Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.

For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).

Learn about our Digital Transformation Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources

Excel workbook
The purpose of this spreadsheet model is to assist in creating a budget model for campaigns or annual planning. It provides a platform for conducting a "what-if" analysis, which enables you to simulate the impact of different levels of investment in digital media on leads, sales, and [read more]

17-page Word document
Excel workbook

About Joseph Robinson

Joseph Robinson is the Vice President of Strategy at Flevy. Flevy is the marketplace for best practices in business management. Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. The documents at Flevy (https://flevy.com) are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience. Flevy covers 200+ management topics, ranging from Digital Transformation to Growth Strategy to Lean Management. You can peruse a full list of management topics available on Flevy here. Prior to Flevy, Joseph worked as an Associate at BCG and holds an MBA from the Sloan School of Management at MIT. You can connect with Joseph on LinkedIn here.

, ,

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.