Editor's Note: Take a look at our featured best practice, Digital Marketing Plan Template for 2024 (17-page Word document). Business owners dedicate a significant amount of time and effort to attracting new customers. A well-executed digital marketing plan is the key to achieving this goal. To ensure success, one successful company developed a comprehensive quarterly and yearly marketing plan to track its progress [read more]
[INFOGRAPHIC] Three Best Ways to Use Instagram Stories to Grow Your Business
Also, if you are interested in becoming an expert on Digital Transformation, take a look at Flevy's Digital Transformation Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.
* * * *
The massive influence of Instagram Stories has seen many businesses calipering to use this Instagram’s feature. More than 300 million people use it, an infographic from 99firms suggests that they spend an average of 28 minutes watching Stories.
Considering the short concentration span of people nowadays, the average time spent watching Stories is quite impressive. And, since they last online for only 24 hours, companies tend to be more creative and informal, thus creating playful Stories which promote their brand without being pushy.
Hence, in order to enjoy the widespread benefits of Stories and well crafted Instagram Story design, here are the best ways to use this tool.
Take Users Behind the Scenes
Followers find the idea of having a sneak peak of what goes on behind the scenes quite exciting. This could be a teaser about a new product you’re about to launch, preparations of an upcoming event, or even just a tour of your office.
Opening up to consumers will not only build trust, but also create more social engagement with them. Moreover, informing users about an upcoming product can create a buzz and lead to high sales on launch day.
Host an Influencer
Since influencers are well known people, allowing them to take over your Stories for a day or two can greatly increase your reach or boost sales. You can either use them to run your ads or use their faces to market your products.
Maybelline New York, for instance, uses influencers to promote new products because their faces sell much better than the image of a product. Besides hosting influencers, you can let your employees do the taking over to build trust and provide a more personalized interaction.
Using Instagram sds in your Stories can lead to a high ROI since Stories have a huge reach – 120 million users have engaged with companies after watching an Instagram ad. Use video ads or graphics to market your products, increase awareness of your brand, and reach a new audience.
Hook customers in the first few seconds by centering your ads around a special offer or the fear of missing out (FOMO).
Take advantage of this free and fast growing marketing tool to reach a great number of people and grow your business.
Want to Achieve Excellence in Digital Transformation?
Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.
Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
Readers of This Article Are Interested in These Resources
About Alexander SlichnyiAlex Slichnyi, community manager at 99firms.com, is an avid learner of all things IT. He is a savvy SEO specialist who loves traveling because it allows him to experience hands-on the many facets of life. This hands-on approach can be seen in his work, which is meticulously crafted with daring vision by an open, yet methodical mind that likes to probe, test and improve. Communicating and learning are Alex's core values that drive him forward.
Top 10 Recommended Documents on Social Media Strategy