How to Get Customers to Fall in Love with Your Brand

Editor's Note: Take a look at our featured best practice, Digital Customer Service (DCS) (105-slide PowerPoint presentation). In this Digital Customer Service presentation, we navigate the evolving landscape of customer preferences, emphasizing the need for transformation in customer service to meet digital demands. We explore how digital experiences have shifted customer engagement and introduced Digital Customer [read more]

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Consumers don’t make purchases based on logic, they make them based on their emotions. This was a key philosophy of the late Zig Ziglar, the superstar salesman who went on to become a leading motivational speaker and trainer.

This means that if you want to ensure as many of you first-time customers as possible remain loyal for life, introducing them to your brand, business or product simply isn’t enough. You need to make them fall in love with your company. Read on for a few tips on how to achieve the ultimate in customer engagement.

Provide awesome customer service

According to investor, Dallas Mavericks owner and Shark Tank star Mark Cuban, you should always treat your customers as if they own you, because the reality is that they do. Studies show that nine out of ten consumers will stop doing business with a company if they have a bad customer service experience while more than half say they are willing to pay more for a better customer experience.

Develop a reputation for always going the extra mile, and your customers will repay you with higher levels of loyalty. If possible, always under promise and then over deliver so that you are constantly exceeding the expectations of your customers.

Always look your best

In a world where a competing product or service is only a click away, first impressions count for everything. Buying decisions are strongly influenced by visual factors, so if your website doesn’t catch the eye of potential customers almost instantly, your sales will suffer as a result. Color is especially important with regards to brand recognition. A sloppy or outdated website will also damage the credibility of your company, dramatically reducing the chances of consumers remaining loyal to your brand and conversion rates.

Another key part of getting customers to fall in love with your brand is choosing the right agency partner to oversee your marketing and advertising, as well as your web development efforts. Rather than choosing a series of partners and looking only at one area of business at a time, a full-service agency such as Eventige will adopt a more holistic approach, using solid research and data science to provide a wider range of services that will enable faster and more precise brand growth.

Humanize your company

When Bozoma Saint John, once famously described as the coolest person ever to appear on stage to launch an Apple product, was appointed chief brand officer at Uber in late 2017, she was tasked with turning a company with a poor brand image into one that generated the same kind of love and loyalty that surrounds her previous employer.

For Saint John, a key element of achieving this is to find and tell human stories from within the company, by highlighting the transformations of the lives of drivers as a result of working for the company. If you want people to see your business as something more than a faceless corporation, find the most engaging, human stories within your workforce and get them out into the world. By looking less like a corporation and more like a business looking to improve the lives of their customers, your company’s brand will prosper and thrive.

Want to Achieve Excellence in Customer-Centric Design (CCD)?

Gain the knowledge and develop the expertise to become an expert in Customer-Centric Design (CCD). Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

In the modern Digital Age, advances in technology and communication, combined with the explosive growth in data information, have given rise to a more empowered global customer. Recent economic and political events highlight the need for organizations to understand how consumers view the world and the most important attributes for their purchasing decisions.

Thus, increasingly more organizations are seeking to invest and focus on Customer-centric Design. A clear understanding of customer needs and behaviors across the organization will help drive profitable growth strategies and provide the confidence to invest in opportunities at a time when staying within budget can be extremely difficult.

Learn about our Customer-Centric Design (CCD) Best Practice Frameworks here.