Pricing is arguably the most critical component of your marketing mix. It directly drives how your product is positioned and what target segment you go after. Below, we have 5 documents that help you determine and craft a robust pricing strategy for your product or service. They range in topics from covering the basic question […]
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Is Your Turnover Abysmal?
In most sales organizations, there are 2 crippling truths—1) 80-90% of sales are generated by only 20% of the sales team and 2) turnover is abysmal. This brings us to an important question. Why is that only 20% of the sales team generate such a disproportionate amount of the sales? What if you were to […]
The Complete Product Launch Strategy Toolkit
Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]
Supervisors Do Things Right, Leaders Do the Right Things
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise. During his career at […]
The Ultimate Reference Guide for Consultants
The majority of documents available on Flevy are produced by seasoned consultants and consulting firms. Many of these documents were produced FOR consultants, as well. Below, we have listed a number of must-have references for anyone working in management consulting–and, in particular, those who run their own boutique firms. They are roughly grouped into common […]
Make Strategy Review = Strategy Execution
Editor’s Note: This article is excerpted from Executive Smarts, a collection of 25 concise chapters on management and leadership. For a limited time the e-version is free. The book’s co-authors, William Casey and Wendi Peck, teach and consult on the topics of organizational behavior management, organizational structure design, strategic communication, and strategic planning & execution. This material is […]
Strategic Assumptions – A Prerequisite to Great Strategies: 10 Tips
Editor’s Note: This article is excerpted from Executive Smarts, a collection of 25 concise chapters on management and leadership. For a limited time the e-version is free. The book’s co-authors, William Casey and Wendi Peck, teach and consult on the topics of organizational behavior management, organizational structure design, strategic communication, and strategic planning & execution. This material is […]
We Can All Play in the “Innovation Sandbox”
Editor’s Note: This article is excerpted from Executive Smarts, a collection of 25 concise chapters on management and leadership. For a limited time the e-version is free. The book’s co-authors, William Casey and Wendi Peck, teach and consult on the topics of organizational behavior management, organizational structure design, strategic communication, and strategic planning & execution. This material is […]
From PPTLab – Innovation Strategy, Product Adoption, Strategic Reasoning, & more
The firm PPTLab is one of the most prolific sellers on Flevy. With over 20 documents, PPTLab focuses on business frameworks, mostly around corporate strategy and marketing. Below, you will find 5 of PPTLab’s most popular framework guides: Psychology of Product Adoption https://flevy.com/browse/business-document/psychology-of-product-adoption-203 This document discusses the psychology of product adoption. Topics include Prospect Theory, […]
3 Frameworks to a Successful Business Strategy
What is our strategy? This is a critical question every organization needs to answer. Strategy drives the company’s vision and course of action; and is what leads to its competitive advantage over others. The core of any strategy is about making choices of where to play and how to win, supplemented with a “why” (the […]
How Growth Hacking Impacts The Business World
We all know ads create awareness, which brings in sales. This fundamental principle has been the foundation of business marketing to date. As the tech era evolved, producers began to create problem solving products, with their own problem—no marketing or advertising budget. Some groups took to guerrilla-style tactics. Growth hacking is any company or team […]
Recommended Documents by Business Topic
UPDATE: This article will no longer be updated. All updates are now being made directly to our Management Topics section. Due to the rapid growth of our documents library, we have developed a less manual way of organizing our documents. We have organized documents into Business Toolkits, where each toolkit is focused on a specific business project […]
