Editor’s Note: This article is excerpted from Executive Smarts, a collection of 25 concise chapters on management and leadership. For a limited time the e-version is free. The book’s co-authors, William Casey and Wendi Peck, teach and consult on the topics of organizational behavior management, organizational structure design, strategic communication, and strategic planning & execution. This material is […]
Archive | Strategy, Marketing, & Sales RSS feed for this section
Strategic Assumptions – A Prerequisite to Great Strategies: 10 Tips
Editor’s Note: This article is excerpted from Executive Smarts, a collection of 25 concise chapters on management and leadership. For a limited time the e-version is free. The book’s co-authors, William Casey and Wendi Peck, teach and consult on the topics of organizational behavior management, organizational structure design, strategic communication, and strategic planning & execution. This material is […]
We Can All Play in the “Innovation Sandbox”
Editor’s Note: This article is excerpted from Executive Smarts, a collection of 25 concise chapters on management and leadership. For a limited time the e-version is free. The book’s co-authors, William Casey and Wendi Peck, teach and consult on the topics of organizational behavior management, organizational structure design, strategic communication, and strategic planning & execution. This material is […]
From PPTLab – Innovation Strategy, Product Adoption, Strategic Reasoning, & more
The firm PPTLab is one of the most prolific sellers on Flevy. With over 20 documents, PPTLab focuses on business frameworks, mostly around corporate strategy and marketing. Below, you will find 5 of PPTLab’s most popular framework guides: Psychology of Product Adoption https://flevy.com/browse/business-document/psychology-of-product-adoption-203 This document discusses the psychology of product adoption. Topics include Prospect Theory, […]
3 Frameworks to a Successful Business Strategy
What is our strategy? This is a critical question every organization needs to answer. Strategy drives the company’s vision and course of action; and is what leads to its competitive advantage over others. The core of any strategy is about making choices of where to play and how to win, supplemented with a “why” (the […]
How Growth Hacking Impacts The Business World
We all know ads create awareness, which brings in sales. This fundamental principle has been the foundation of business marketing to date. As the tech era evolved, producers began to create problem solving products, with their own problem—no marketing or advertising budget. Some groups took to guerrilla-style tactics. Growth hacking is any company or team […]
Recommended Documents by Business Topic
UPDATE: This article will no longer be updated. All updates are now being made directly to our Management Topics section. Due to the rapid growth of our documents library, we have developed a less manual way of organizing our documents. We have organized documents into Business Toolkits, where each toolkit is focused on a specific business project […]
The Peter Principle in Reverse
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise. During his career at […]
Staying Local? What Your Business Could Be Missing Out On…
These days, the local business is like a folk hero. Plenty of people committed to support their municipal economy and personal, human business vow to keep as much of their money local as possible, but are these things really mutually exclusive? A global business managed correctly can keep the same hometown spirit and customer service– […]
Sales Strategy Implementation: Why Culture Matters
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise. During his career at […]
Implementation: Turning Sales Theory into a Reality
Scores of manuscripts, books, periodicals, and assorted publications have been written about Sales and Sales Management–most of which are brilliantly conceived and well intentioned. The reader understands the basis of the information either theoretically, conceptually, and/or, as a practical matter, “gets” its significance. But, something might be missing and that something is: HOW do I do […]
33 Ways to Use Digital Means to Differentiate Your Consulting Practice and Separate from the Pack
One big challenge that most every consulting practice faces is the ability to differentiate. While it might seem like there are many similar consulting practices, you know that your practice is superior in many ways. But how as a consultant can you make sure your differences are clear to the interested outsider? It might be […]