Few companies use brand licensing to extend their brands into new categories. Those that do, including Coleman, Newell Rubbermaid, and P&G, have successfully delivered millions of products a year into the marketplace by leveraging the competencies, resources and distribution networks of hundreds of manufacturers throughout the globe. Up until now, licensing has been a nice to have tactic […]
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Five Strategies to Improve Your Brand
Before I discuss the five strategies to improve your brand, perhaps I should address what it means to improve a brand and why you would want to. To improve a brand means to increase its value. The value of a brand can be quantified by the market value of a company (total shares of stock outstanding x the […]
A Strategic Framework for Lasting Excellence
In my teens and twenties I was an avid hill-walker (hiker) and occasional mountaineer (ice axe, rope and crampons). Nowadays time, dodgy knees and lack of fitness limit my adventures, but my fascination with mountains and mountaineering history is undiminished. 18 months ago I was lucky enough to make my first trip to Nepal to […]
Introduction to Strategy Development and Strategy Execution
A successful business requires both a well developed strategy and the ability to execute on that strategy. Strategy without execution is merely theory. Many companies develop robust strategies, but fail at operationalizing their strategies into implementable steps. In this article, we will provide overviews for 12 business frameworks related to various aspects of Strategy Development […]
Download Our Free Primer on Strategy Development and Strategy Execution
What is strategy without execution? Merely theory. A successful business requires both a well developed strategy and the ability to execute on that strategy. Many companies develop robust strategies, but fail at operationalizing their strategies into implementable steps. We have just released a free primer on Strategy Development and Strategy Execution. It is a 54-slide deck that […]
The Crisis in Corporate Strategy (Part 2): How to Make a Difference
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise. During his career at […]
How to Turn Your First Time Customers into Repeat Customers?
It always takes more to retain customers than to create new in a highly competitive marketplace. With the growing customer awareness and their increasing demands, it is highly important for the business owners to provide high levels of customer satisfaction. Customer satisfaction is a simply a measure of a particular product or service’s ability to […]
The Crisis in Corporate Strategy (Part 1)
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise. During his career at […]
3 Frameworks to Help Your SMB Grow into an Enterprise
Every small business dreams of growing into that $100MM midsize company–and every midsize company dreams of even grander sales. As a company grows, it traverses through distinct stages of growth. In fact, there are specific characteristics that define companies at a each growth stage. Knowing, understanding, and anticipating these characteristics will best prepare any business […]
