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Digital media has become an integral part of content marketing. Whether on social media or websites, content marketers often use digital assets such as videos, photos, articles, music, podcasts, audiobooks, etc., to attract followers, engage them, and ultimately convert them to customers. However, one major challenge that marketers face is the organization and storage of […]

Corralling PPC ad campaigns in an optimal and efficient way is an ambition that any digital marketer should aspire to. Of course while there are lots of different strategies that might be worth pursuing in this context, only a few will actually get you where you want to be. Here are just a few examples […]

Running a mid-sized business efficiently is difficult because the easy gains of small business expansion are unrepeatable, and finding areas to improve upon is not always apparent. In fact, the larger the company becomes, the harder it is to keep track of your employees, the efficiency of company processes, and how happy your customer base […]

When COVID-19 was running rampant, millions of workers stayed away from the office and got their work done from home. This helped mitigate the spread of the disease, but also led to more and more companies adopting cloud-based and digital solutions for their operations. With so much data being stored online and on servers, security […]

As a medium-sized business owner, you are likely trying to compete with companies that are both bigger and smaller than yours. Your business sits in that middle lane which presents its own set of benefits and challenges that will need to be overcome. With that said, it’s quite normal that you can feel pulled in […]

Mental health hasn’t always been prioritized in the workplace. In fact, many employers used to focus solely on the numbers without regard for the people who produced them. However, in recent years, that has been changing. There has been a shift toward identifying mental health issues and putting steps in place to resolve them for […]

If you are a content creator, you must have come across this common phrase – “Content is king” more often than you’d like to admit. Yet, it is a phrase that still holds true. Perhaps that’s why one of the most crucial aspects of any online marketing strategy is high-quality content. We all know our content […]

Why is marketing important? Methods and ways of promoting a company or brand change almost daily. It is foolish to think that what worked a couple of years ago will still work today. Like everything in our life, tools and means of work become obsolete and stop working. Continuing to use out-of-trend strategies, you risk […]

Life has changed for just about everyone since COVID-19 struck. Entire industries shut down, and many workers either lost their jobs or were forced to work from home. Shoppers stayed at home, too, but online shopping rose to new heights in the name of safety. If you’re in retail, chances are you had to make […]

As a business, minimizing risks is top priority. However, certain internal factors like human errors and technological mishaps can be beyond control. What’s worse is that it can impact your business leading to a downward spiral. While avoiding these situations isn’t possible, it’s worthwhile to note you can put in place some proven steps to […]

They say smart businesses stay on top of cash flow. Cash flow problems are natural speed bumps along the long winding road of business ownership. That said, like fuel to a car, when left unfilled your operation comes to a screeching halt, leaving you (the owner) in turmoil and liable for your business’s failings. But […]

Establishing a memorable and appealing brand for your business is crucial, and one aspect of this involves the effective use of trademarks to benefit your fledgling entrepreneurial efforts. Unless you are a seasoned brand-builder, you might not know what role trademarks play in giving businesses the momentum they need to succeed, so here is a […]