Archive | General RSS feed for this section

Workplace discrimination is one of the hot human resource topics for both small and big enterprises. Today, more entrepreneurs and managers are committed to preventing discrimination in the work environment. While there are specific laws that prevent workplace discrimination, most business leaders still have to answer several important questions when it comes to some of […]

Marketing and advertising is an important part of any business. You need to get the word out about your new products and launches. Advertising can help to improve brand awareness and drive-up sales over time. You should be marketing your current and new products consistently to maximise coverage. There are many ways you can approach […]

Working from home has suddenly become a must-do rather than a luxury, thanks to the coronavirus pandemic (COVID-19). You may be thinking about the potential liability of remote work while you’re assisting staff members in staying healthy and productive (and employed). For your staff and business to stay healthy, you should think about, aside from […]

Regular maintenance can keep your business running smoothly and prevent any significant damage. You need to look after your business’ equipment – whether you use manufacturing machines or technological equipment. These days most businesses rely on technology for admin processes, customer service and advertising. If a machine crashes, the whole process can be disturbed, and […]

The fact is that criminals and hackers are getting smarter and savvier all the time. They are always gaining new knowledge and tools to try to get data that will help them commit crimes. Your enterprise security must be robust enough to meet any security threats that could put you at risk. The right enterprise […]

Most U.S. veterans say their military service was useful in giving them the skills and training required for careers outside the military. Specifically, 29% say it was very useful while another 29% say it was fairly useful, Pew Research Center reports. Working age veterans also typically fare just as well as non-veterans when it comes to gaining […]

The arrival of the pandemic around the world changed the way that people lived, worked, and shopped. This meant that businesses were forced to change (and rapidly) or go out of business. What once would have been declared impossible suddenly became necessary. You’ll fully understand the frustration of that scenario if you’re a business owner. […]

International Marketing is an emerging market that has started developing as soon as globalization did. With airline companies, fast-food franchises and clothing brands taking over the world, it is time to sit back and focus on the bird perspective when trying to understand the current trend in international marketing. The Marketing Twist The biggest twist […]

The past few years have brought massive changes to the world of business. The most dramatic changes were brought on by the COVID-19 outbreak of 2019, which still has a huge impact on the world. But this also invited some new opportunities and new directions of growth when it comes to conducting business. In this […]

There are a number of popular goal setting frameworks used by companies. Popular ones include Balanced Scorecard and SMART. One that is new for many but has actually been around for a long time and evolved from the MBO framework is Objectives and Key results or OKR. The Basics of OKRs OKRs have two elements […]

Happy customers are integral to any business. In fact, they’re more important than informed purchasers. According to Harvard professor Gerald Xaltman, 95% of our buying decisions are made by our subconscious emotions, and most buyers will spend more for better customer service.  A decent custom software company can create a perfect app for your business, […]

Practice shows that many successful managers, not receiving economic education, did not experience complications in this regard: the lack of economic education did not affect the success of their careers and businesses. Having a degree in business has recently become fashionable and prestigious. An MBA is not a degree in the traditional sense, it is […]