Although artificial intelligence (AI) is growing at a rate once only thought of in science fiction novels, it isn’t yet to a point where it can think like a human marketer. However, all the buzz… Is ChatGPT a Threat to PR?

Non-profits, like all other businesses and organizations, need to invest in public relations (PR) for several reasons. Though, PR can be challenging for non-profits to pursue because they spend most of their funding on mission-driven… Why Non-Profits Need to Invest More Time in PR

Big data is a fascinating, exciting world. Yet it’s also complex — one that can be fraught with pitfalls if not careful. With big data, there is always a solution to every problem. It is… Common Pitfalls When Working with Big Data

Whether you worry about 2023 being a rough year for small businesses or yours is thriving and growing, hiring and keeping talent features some unique obstacles. As companies move into 2023, some of the same… 7 Concerns Your HR Team Will Face in 2023

If the Great Resignation taught employers anything, it was that they must prioritize employee happiness. Retaining your best workers saves you money, time and ensures your brand has continuity from one season to the next.… 6 Ways to Ensure You Prioritize Employee Happiness

The pandemic ushered in a time in history where more people work from home than ever before. Even companies that have asked workers to return to the office now offer hybrid options, where people work… Is Your Small Business’s VPN Safe?

Keeping customers satisfied has always been a priority for small businesses. Yet, many companies neglect to take their employees’ happiness into account. Employee happiness isn’t difficult to achieve. However, it’s one aspect of your business… Why More Businesses Need to Focus on Employee Happiness

For small businesses that interact with clients online, sending an e-contract for them to sign is normal. That’s why you need reliable systems to generate and send contracts. Without one, a manual contract workflow can… How to Create an E-Contract for Your Business

Many business owners have wondered whether their managers should pursue an MBA. An MBA degree will challenge the professional’s ability to think innovatively, adapt, and lead others effectively. These are all qualities a manager should… Should Your Managers Go for Their MBAs? Here’s What You Need to Know