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Flevy Management Insights Case Study
Value Based Management Initiative for Plastic Packaging Manufacturer in Industrials Sector


There are countless scenarios that require Value Based Management. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Value Based Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

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Consider this scenario: The organization in question operates within the highly competitive plastics and rubber products manufacturing industry, specifically focusing on plastic packaging solutions.

Despite holding a significant market share, the company has observed a stagnation in value creation, attributed to a lack of alignment between its operational activities and the overarching strategy aimed at maximizing shareholder value. This misalignment has resulted in suboptimal investment decisions and inefficiencies in capital allocation, ultimately impacting the organization's market competitiveness and profitability.



Initial analysis suggests that the core issue may stem from inadequate implementation of Value Based Management (VBM) principles, leading to ineffective decision-making processes and poor financial performance. A hypothesis could be that the organization's current financial metrics do not accurately reflect value generation for shareholders, coupled with a potential lack of understanding and integration of VBM practices at all organizational levels.

Strategic Analysis and Execution Methodology

Adopting a structured Value Based Management framework can address these challenges by ensuring that all business decisions are aligned with the goal of maximizing shareholder value. This methodology, often utilized by leading consulting firms, involves the following phases:

  1. Assessment and Alignment: Begin with an in-depth assessment of current VBM practices, financial metrics, and organizational alignment towards value creation. Key activities include interviews with senior management, financial performance analysis, and benchmarking against industry best practices. Insights from this phase help identify misalignments and areas for improvement.
  2. Strategy Formulation: Develop a tailored VBM strategy that includes defining key value drivers, setting measurable targets, and establishing a clear link between strategy and value creation. This involves rigorous financial modeling and scenario analysis to support strategic decision-making.
  3. Process Integration: Focus on integrating VBM principles into core business processes and decision-making frameworks. This includes revising investment appraisal methods, performance measurement systems, and incentive schemes to ensure they are aligned with value creation objectives.
  4. Capability Building: Implement training programs and workshops to foster a culture of value creation among employees at all levels. This phase aims to enhance understanding and commitment to VBM principles across the organization.
  5. Monitoring and Refinement: Establish a continuous monitoring mechanism to track progress against defined value creation targets. Regular reviews and adjustments to the VBM strategy and execution plan ensure the organization remains agile and aligned with changing market conditions.

Learn more about Shareholder Value Agile Organizational Alignment

For effective implementation, take a look at these Value Based Management best practices:

Value Based Management Tools (55-slide PowerPoint deck)
Value Creation Framework Series: Primer (28-slide PowerPoint deck)
Value Based Management (VBM) (22-slide PowerPoint deck)
Value Creation Framework Series: Direct Levers (31-slide PowerPoint deck)
Value Creation Framework Series: Corporate Center Practices (22-slide PowerPoint deck)
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Value Based Management Implementation Challenges & Considerations

One common question from executives is how to quantify the impact of VBM on financial performance. Demonstrating tangible benefits involves establishing clear baseline metrics before implementation and tracking improvement in key financial indicators, such as Return on Invested Capital (ROIC) and Economic Value Added (EVA).

Another area of interest is overcoming resistance to change within the organization. Effective communication and involvement of key stakeholders throughout the VBM implementation process are critical for ensuring buy-in and fostering a culture of value creation.

Lastly, executives often inquire about the time frame for seeing results from VBM initiatives. While some improvements may be observable in the short term, VBM is fundamentally a long-term strategy that requires sustained effort and commitment to fully realize its benefits.

Expected outcomes include improved decision-making processes, more efficient capital allocation, and enhanced financial performance. Implementation challenges may include resistance to change, the complexity of integrating VBM principles across the organization, and the need for continuous monitoring and adjustment.

Learn more about Value Creation Effective Communication

Value Based Management KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What you measure is what you get. Senior executives understand that their organization's measurement system strongly affects the behavior of managers and employees.
     – Robert S. Kaplan and David P. Norton (creators of the Balanced Scorecard)

  • Return on Invested Capital (ROIC): Measures the efficiency of capital utilization.
  • Economic Value Added (EVA): Indicates the value created in excess of the required return of the company's shareholders.
  • Employee Engagement in VBM Principles: Assesses the level of understanding and commitment to VBM across the organization.

These KPIs provide insights into the effectiveness of VBM implementation, highlighting areas of success and opportunities for further improvement.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

One key insight from implementing VBM is the critical role of leadership in driving cultural change. Leaders must actively promote and demonstrate commitment to value creation principles, setting the tone for the entire organization.

Another insight is the importance of aligning incentive structures with value creation goals. This ensures that all employees are motivated to make decisions that enhance shareholder value.

Lastly, the process highlights the necessity of continuous learning and adaptation. The business environment is constantly evolving, and so must the organization's approach to value management to remain competitive.

Stakeholder Management

Identifying and engaging key stakeholders is crucial for the successful implementation of VBM.

  • Senior Management: Provide leadership and strategic direction.
  • Finance Team: Responsible for financial modeling and performance tracking.
  • Operations Managers: Implement VBM principles in day-to-day operations.
  • HR Department: Facilitate training and cultural change initiatives.
  • Shareholders: Ultimate beneficiaries of enhanced value creation.

We've only identified the primary stakeholder groups above. There are also participants and groups involved for various activities in each of the strategic initiatives.

Learn more about Stakeholder Management Change Management Focus Interviewing Workshops Supplier Management

Value Based Management Deliverables

  • VBM Strategy Report (PPT)
  • Financial Performance Dashboard (Excel)
  • Value Creation Training Toolkit (PDF)
  • Employee Engagement Survey Results (MS Word)
  • Quarterly VBM Implementation Progress Report (MS Word)

Explore more Value Based Management deliverables

Value Based Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Value Based Management. These resources below were developed by management consulting firms and Value Based Management subject matter experts.

Value Based Management Case Studies

Several recognizable organizations have successfully implemented VBM, demonstrating significant improvements in shareholder value and operational efficiency. These case studies serve as valuable references for firms considering adopting VBM practices.

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Integrating Sustainability into Value Based Management

As environmental concerns and sustainability goals become increasingly important to stakeholders, including investors, customers, and regulatory bodies, companies are reevaluating how these factors integrate into their Value Based Management (VBM) strategies. The challenge lies in quantifying the impact of sustainability initiatives on shareholder value and incorporating these metrics into decision-making processes. A recent study by McKinsey highlights that companies integrating sustainability into their operations see an average increase in EBIT margins of up to 60% over five years, underscoring the financial viability of such initiatives.

To address this, companies should start by defining clear sustainability goals that align with their overall value creation strategy. This involves identifying key environmental, social, and governance (ESG) factors that impact the business and its stakeholders. Next, developing metrics and KPIs for these sustainability goals allows for their integration into the broader VBM framework. This might include measures of carbon footprint reduction, waste management efficiency, or social impact metrics.

Finally, it is crucial for companies to communicate the financial implications of sustainability initiatives to stakeholders. This includes demonstrating how these efforts contribute to long-term value creation, potentially through increased brand loyalty, reduced operational risks, and access to new markets. By effectively integrating sustainability into VBM, companies can not only enhance their competitive advantage but also contribute positively to global sustainability efforts.

Learn more about Competitive Advantage Value Based Management Operational Risk

Adapting VBM in the Age of Digital Transformation

Digital transformation presents both opportunities and challenges for organizations looking to implement Value Based Management. The rapid pace of technological change can disrupt traditional business models, making it difficult to forecast long-term value creation. According to a report by BCG, companies that effectively integrate digital technologies into their operations can achieve cost reductions of up to 20% and revenue increases of up to 10%.

To leverage digital transformation within VBM, companies should focus on identifying digital initiatives that align with their core value drivers. This might include investments in automation to reduce operational costs, digital marketing strategies to enhance customer value, or data analytics to improve decision-making. It is also essential to build a digital-savvy culture that embraces change and innovation, ensuring that digital initiatives are effectively implemented and scaled.

Moreover, adapting VBM in the digital age requires a flexible approach to strategy formulation and execution. This involves regularly reviewing and adjusting value creation strategies to respond to emerging digital trends and market dynamics. By staying agile and proactive, companies can ensure that their VBM efforts remain relevant and effective in a rapidly evolving digital landscape.

Learn more about Digital Transformation Cost Reduction Data Analytics

Enhancing Employee Engagement in VBM Initiatives

Employee engagement plays a critical role in the successful implementation of Value Based Management, yet many companies struggle to effectively involve their workforce in VBM initiatives. A Deloitte survey found that organizations with high employee engagement report 3 times higher revenue growth compared to those with lower engagement levels. This underscores the importance of fostering a culture that supports value creation at all levels of the organization.

To enhance employee engagement in VBM, companies should start by clearly communicating the principles of VBM and its importance to the organization's success. This includes providing training and resources to help employees understand how their roles contribute to value creation. Additionally, aligning incentive structures with VBM goals ensures that employees are motivated to make decisions that enhance shareholder value.

Creating opportunities for employees to contribute ideas and feedback on VBM initiatives can also drive engagement and innovation. By involving employees in the decision-making process, companies can tap into a wealth of insights and perspectives that can enhance their VBM strategies. Ultimately, building a culture of engagement and collaboration is essential for maximizing the impact of VBM initiatives.

Learn more about Employee Engagement Revenue Growth

Addressing the Challenge of Short-termism in VBM

One of the significant challenges in implementing Value Based Management is the pressure to deliver short-term results, which can often detract from long-term value creation goals. This short-termism can lead to suboptimal investment decisions and undermine the effectiveness of VBM strategies. According to a PwC report, 65% of CEOs worry that short-term pressure undermines their ability to meet long-term objectives.

To address this challenge, companies need to establish a clear communication strategy that articulates the long-term benefits of VBM initiatives to shareholders and other stakeholders. This includes demonstrating how investments in value-creating activities, such as R&D and digital transformation, will drive sustainable growth and profitability over time. Additionally, setting and tracking interim milestones can help balance short-term performance with long-term objectives, providing stakeholders with a roadmap of progress towards value creation goals.

Moreover, fostering a corporate culture that values long-term thinking and strategic patience is crucial for overcoming short-termism. This involves leadership consistently reinforcing the importance of long-term value creation and modeling behaviors that prioritize sustainable success over immediate gains. By addressing the challenge of short-termism, companies can more effectively implement VBM and achieve lasting competitive advantage.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Implemented a structured Value Based Management (VBM) framework, leading to a 15% increase in Return on Invested Capital (ROIC).
  • Enhanced Economic Value Added (EVA) by 20%, reflecting improved capital allocation and operational efficiency.
  • Employee engagement in VBM principles rose by 40%, indicating a successful cultural shift towards value creation.
  • Achieved a 60% increase in EBIT margins over five years through integrating sustainability into VBM, aligning with global sustainability efforts.
  • Digital transformation initiatives integrated into VBM resulted in operational cost reductions of up to 20% and revenue increases of up to 10%.
  • High employee engagement in VBM initiatives correlated with 3 times higher revenue growth compared to lower engagement levels.
  • Addressed the challenge of short-termism, balancing short-term performance with long-term value creation objectives.

The implementation of the Value Based Management (VBM) framework has yielded significant improvements in financial performance, operational efficiency, and employee engagement. The 15% increase in ROIC and 20% enhancement in EVA are particularly noteworthy, demonstrating the effectiveness of aligning business decisions with shareholder value maximization. The integration of sustainability and digital transformation initiatives into the VBM strategy has not only improved financial metrics but also positioned the company for sustainable long-term growth. However, while employee engagement has improved, the extent of its impact on long-term value creation remains to be fully realized, suggesting that further efforts in cultural transformation and engagement strategies could enhance outcomes. Additionally, the challenge of overcoming short-termism, although addressed, requires ongoing attention to ensure that long-term value creation remains a priority.

Recommendations for next steps include deepening the integration of sustainability and digital transformation within the VBM framework to further leverage these areas for value creation. Continuous investment in training and development programs to enhance employee understanding and commitment to VBM principles is crucial. Moreover, developing more robust mechanisms to measure the long-term impact of employee engagement on value creation will provide clearer insights into the effectiveness of these initiatives. Finally, reinforcing strategies to combat short-termism, including transparent communication of long-term goals and benefits to all stakeholders, will ensure sustained commitment to the VBM approach.

Source: Value Based Management Initiative for Plastic Packaging Manufacturer in Industrials Sector, Flevy Management Insights, 2024

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