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Flevy Management Insights Q&A
How are companies using Hoshin Kanri to navigate the challenges and opportunities presented by the global shift towards a circular economy?


This article provides a detailed response to: How are companies using Hoshin Kanri to navigate the challenges and opportunities presented by the global shift towards a circular economy? For a comprehensive understanding of Hoshin Kanri, we also include relevant case studies for further reading and links to Hoshin Kanri best practice resources.

TLDR Organizations are using Hoshin Kanri to align Strategic Planning and Execution towards circular economy goals, ensuring Operational Excellence and Continuous Improvement through waste elimination and innovation.

Reading time: 4 minutes


Hoshin Kanri, also known as Policy Deployment, is a methodological approach that helps organizations align their strategic goals with their daily operational activities. This methodology is increasingly being leveraged by organizations to navigate the challenges and opportunities presented by the global shift towards a circular economy. The circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital.

Strategic Planning and Execution with Hoshin Kanri

Hoshin Kanri facilitates organizations in the strategic planning and execution process, ensuring that the move towards a circular economy is coherent and aligned across all levels of the organization. The first step in this process involves the top management defining the organization's vision and strategic goals related to sustainability and circular economy initiatives. This is critical as it sets the direction for the entire organization. For example, a leading global manufacturer might set a strategic goal to achieve zero waste to landfill by 2030. This goal, while ambitious, provides a clear direction for the organization's circular economy efforts.

Once the strategic goals are set, Hoshin Kanri helps in breaking down these goals into actionable objectives and key performance indicators (KPIs) at every level of the organization. This ensures that every employee understands their role in achieving the organization's circular economy goals. For instance, operational teams may focus on reducing waste in manufacturing processes, while procurement teams work on sourcing sustainable materials. This alignment is crucial for the successful implementation of circular economy principles.

Moreover, Hoshin Kanri emphasizes regular review and adjustment of goals and strategies, which is vital in the fast-evolving landscape of the circular economy. Organizations must remain agile, adapting their strategies based on the latest technological advancements and regulatory changes. This iterative process ensures that the organization remains on track to achieve its long-term sustainability goals.

Explore related management topics: Strategic Planning Agile Hoshin Kanri Key Performance Indicators Circular Economy

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Operational Excellence and Continuous Improvement

Operational Excellence is a core component of Hoshin Kanri, focusing on continuous improvement and waste elimination—principles that are inherently aligned with the circular economy. Organizations use Hoshin Kanri to identify and eliminate processes that contribute to waste, inefficiency, or do not add value according to the principles of the circular economy. For example, a company might use Hoshin Kanri to streamline its logistics and distribution network, reducing carbon emissions and improving energy efficiency.

This methodology also promotes the use of cross-functional teams to solve problems and innovate, which is crucial for developing new, more sustainable ways of working. By fostering a culture of collaboration and innovation, organizations can find creative solutions to circular economy challenges, such as designing products for disassembly and recycling or developing new business models that promote product-as-a-service concepts.

Furthermore, Hoshin Kanri's emphasis on data-driven decision-making helps organizations measure their progress towards circular economy goals effectively. By tracking KPIs related to resource efficiency, waste reduction, and sustainability, organizations can make informed decisions to optimize their operations further, contributing to both environmental sustainability and business success.

Explore related management topics: Continuous Improvement Waste Elimination

Case Studies and Real-World Examples

Several leading organizations have successfully applied Hoshin Kanri to enhance their sustainability efforts and transition towards a circular economy. For instance, Toyota, a pioneer in implementing Hoshin Kanri, has integrated circular economy principles into its operations, focusing on reducing waste and increasing the use of recycled materials in its manufacturing processes. Toyota's approach to Hoshin Kanri ensures that these sustainability goals are clearly communicated and cascaded throughout the organization, from top management to the factory floor.

Another example is Philips, which has committed to becoming a circular company. Philips uses Hoshin Kanri to align its business strategy with circular economy objectives, such as designing products for longevity and repairability. This strategic alignment has enabled Philips to innovate in its product design and business models, offering products as a service and taking responsibility for their products' end-of-life, thus reducing waste and promoting recycling.

These examples demonstrate how Hoshin Kanri can be a powerful tool for organizations aiming to navigate the challenges and opportunities of the circular economy. By aligning strategic goals with operational activities, fostering a culture of continuous improvement, and focusing on sustainability, organizations can not only contribute to environmental preservation but also unlock new business opportunities and competitive advantages.

In conclusion, as the global economy continues to shift towards more sustainable and circular practices, Hoshin Kanri offers a structured and effective methodology for organizations to align their strategic objectives with this transition. By leveraging Hoshin Kanri, organizations can ensure that their efforts towards the circular economy are coherent, impactful, and integrated into their core operations, leading to sustainable business success and a positive impact on the environment.

Explore related management topics: Competitive Advantage

Best Practices in Hoshin Kanri

Here are best practices relevant to Hoshin Kanri from the Flevy Marketplace. View all our Hoshin Kanri materials here.

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Explore all of our best practices in: Hoshin Kanri

Hoshin Kanri Case Studies

For a practical understanding of Hoshin Kanri, take a look at these case studies.

Hoshin Planning Improvement for a Multinational Tech Firm

Scenario: A multinational technology firm has been struggling with its current Hoshin Planning approach, which is seen as lacking alignment between strategic objectives and daily operational tasks.

Read Full Case Study

Supply Chain Optimization Strategy for SMB Cosmetics Retailer

Scenario: A small to mid-sized cosmetics retailer is at a critical juncture in its Policy Deployment to streamline operations and mitigate a 20% increase in supply chain costs.

Read Full Case Study

Strategic Policy Deployment for Maritime Shipping Leader

Scenario: The organization is a prominent player in the maritime shipping industry, facing challenges in aligning its expansive global operations with corporate strategy.

Read Full Case Study

Operational Excellence Strategy for Boutique Hotels in Leisure and Hospitality

Scenario: A boutique hotel chain located in the Pacific Northwest is facing a strategic challenge with policy deployment, struggling to align its operational practices with its strategic vision.

Read Full Case Study

Semiconductor Policy Deployment Efficiency Enhancement

Scenario: The organization in question operates within the semiconductor industry, facing significant challenges in executing its strategic policies effectively.

Read Full Case Study

Hoshin Kanri Alignment for Maritime Transportation Leader

Scenario: A leading firm in the maritime transportation sector is struggling to align its operational activities with strategic objectives.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What are the implications of global economic fluctuations on Policy Deployment strategies?
Global economic fluctuations necessitate agile and robust Policy Deployment, emphasizing Strategic Planning, Risk Management, and innovation to navigate challenges and seize opportunities. [Read full explanation]
How can companies ensure the flexibility of their Hoshin Plan without losing sight of their "True North"?
Companies can maintain Hoshin Plan flexibility while aligning with their True North by designing adaptable strategic objectives, incorporating scenario planning, ensuring regular reviews, fostering organizational alignment and communication, empowering leadership, and leveraging technology for real-time adjustments and data-driven decision-making. [Read full explanation]
How can Hoshin Kanri be aligned with other strategic frameworks such as Balanced Scorecard or OKRs (Objectives and Key Results)?
Aligning Hoshin Kanri with Balanced Scorecard and OKRs involves leveraging their synergies by translating strategic objectives into specific, measurable goals across frameworks to ensure strategic alignment and execution at all organizational levels. [Read full explanation]
What role will virtual reality (VR) play in the future of Hoshin Kanri strategy visualization and stakeholder engagement?
VR technology is set to transform Hoshin Kanri by improving Strategy Visualization and Stakeholder Engagement through immersive, interactive 3D environments and simulations. [Read full explanation]
What innovative practices are being adopted to integrate Policy Deployment with customer experience improvements?
Organizations are integrating Policy Deployment with customer experience through a customer-centric approach, leveraging Digital Transformation, and enhancing Cross-Functional Collaboration to align strategic objectives with customer expectations. [Read full explanation]
How is Hoshin Planning being adapted to leverage big data for more predictive strategic planning?
Hoshin Planning is evolving to incorporate Big Data and predictive analytics, enabling more dynamic, evidence-based Strategic Planning and decision-making, while also highlighting challenges in data governance, cultural adaptation, and ethical considerations. [Read full explanation]
How can Hoshin Kanri be leveraged to enhance cross-functional collaboration and break down silos within organizations?
Hoshin Kanri, or Policy Deployment, aligns Strategic Goals with daily operations, promoting Cross-Functional Collaboration and breaking down silos through inclusive Strategy Development, visual management tools, and the catchball method. [Read full explanation]
What strategies can be employed to overcome resistance to change during the Policy Deployment process?
To overcome resistance in Policy Deployment, engage stakeholders early, communicate the change's rationale, and provide training and support, fostering Operational Excellence and Strategic Planning. [Read full explanation]

Source: Executive Q&A: Hoshin Kanri Questions, Flevy Management Insights, 2024


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