Flevy Management Insights Case Study
Hoshin Kanri Alignment for Maritime Transportation Leader


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Hoshin Kanri to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A top maritime firm struggled to align operations with strategic goals, impacting performance and necessitating a Hoshin Kanri refinement. The initiative boosted operational efficiency by 15% and achieved a 20% increase in strategic objectives, underscoring the need for robust Change Management and communication strategies.

Reading time: 7 minutes

Consider this scenario: A leading firm in the maritime transportation sector is struggling to align its operational activities with strategic objectives.

Despite being well-established, the organization notices a disparity between its long-term goals and the execution on the ground. This misalignment has led to suboptimal performance and a pressing need to refine their approach to Hoshin Kanri to remain competitive in a dynamic market.



The situation indicates a potential disconnect between the company's strategic vision and the implemented operational tactics. Initial hypotheses might suggest that either the strategic goals are not adequately communicated to all levels of the organization, or that the operational feedback loop is insufficient to inform and adjust the strategic direction. Another hypothesis could be that the existing performance management system does not effectively measure and align with the strategic objectives, leading to a lack of focus and prioritization.

Strategic Analysis and Execution Methodology

The complexity of aligning strategic goals with operational execution can be effectively managed through a proven Hoshin Kanri methodology. This methodology not only provides a structured approach to strategic planning and execution but also ensures that all organizational layers work towards common goals. The benefits include enhanced focus, improved communication, and increased accountability.

  1. Assessment of Current State: An in-depth analysis of the current strategic planning and execution processes, understanding the gaps between strategy and operations, and identifying misalignments.
  2. Strategic Goal Setting: In this phase, the organization redefines its strategic objectives, ensuring they are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).
  3. Deployment Planning: The strategic goals are translated into actionable plans. This involves creating a roadmap and defining the necessary resources, timelines, and responsibilities.
  4. Implementation and Monitoring: Executing the plans across the organization while continuously monitoring progress against the strategic goals.
  5. Review and Adjust: Regularly reviewing outcomes, learning from the data collected, and making necessary adjustments to the strategy and its execution.

For effective implementation, take a look at these Hoshin Kanri best practices:

Strategic Planning: Hoshin Kanri (Hoshin Planning) (153-slide PowerPoint deck and supporting ZIP)
Strategic Planning - Hoshin Policy Deployment (138-slide PowerPoint deck and supporting Excel workbook)
Templates for Hoshin Kanri Strategy Deployment (Excel workbook)
Strategic Planning Template and Hoshin Kanri Policy Deployment (Excel workbook)
Strategic Planning: Hoshin Kanri (Hoshin Planning Process) (167-slide PowerPoint deck and supporting Excel workbook)
View additional Hoshin Kanri best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Executive Engagement and Feedback

Executives may question the flexibility of the methodology in the face of changing market conditions. It's important to emphasize that Hoshin Kanri is a dynamic process, with the 'Review and Adjust' phase specifically designed to incorporate real-time insights and make iterative improvements.

Another concern may revolve around the integration of the methodology with existing systems. The approach is designed to be complementary, enhancing current processes with a more strategic lens rather than replacing them entirely.

Lastly, executives often scrutinize the time investment required for such a methodology. It is crucial to communicate that the initial investment in time pays off through more efficient operations and better alignment, leading to long-term gains.

Expected Business Outcomes

Post-implementation, the organization can expect a significant improvement in the alignment of strategic goals with operational activities, leading to enhanced organizational performance. Increased transparency and accountability are also likely, with a clear line of sight from individual activities to the company's strategic objectives.

Implementation Challenges

Resistance to change is a common challenge, as employees may be accustomed to existing processes. Additionally, ensuring clear communication throughout all levels of the organization can be difficult, especially in large or geographically dispersed teams.

Hoshin Kanri KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


If you cannot measure it, you cannot improve it.
     – Lord Kelvin

  • Percentage of Strategic Objectives Achieved: This metric indicates how successfully the organization's strategic goals are being met.
  • Employee Alignment Index: Measures the degree to which employees understand and are committed to the organization's strategic goals.
  • Operational Efficiency Gains: Quantifies improvements in operational processes as a result of better alignment with strategic objectives.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation of Hoshin Kanri, it becomes evident that communication is as crucial as the strategic planning process itself. A study by McKinsey found that organizations with effective communication are 3.5 times more likely to outperform their peers. This underscores the importance of not only setting strategic objectives but also ensuring they are understood and embraced at every organizational level.

Hoshin Kanri Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Hoshin Kanri. These resources below were developed by management consulting firms and Hoshin Kanri subject matter experts.

Hoshin Kanri Deliverables

  • Strategic Alignment Framework (PowerPoint)
  • Operational Execution Plan (Excel)
  • Hoshin Kanri Policy Deployment Matrices (Excel)
  • Performance Management Dashboard (PowerPoint)
  • Strategic Review Report (MS Word)

Explore more Hoshin Kanri deliverables

Hoshin Kanri Case Studies

A Fortune 500 company in the tech industry successfully implemented Hoshin Kanri to align its global operations with its strategic vision. The result was a 15% increase in operational efficiency and a significant boost in employee engagement scores.

In the healthcare sector, a leading hospital network adopted Hoshin Kanri to streamline its patient care processes with its overarching goal of improving patient outcomes. The network reported a 20% reduction in patient readmission rates within the first year of implementation.

Explore additional related case studies

Integrating Hoshin Kanri with Existing Corporate Culture

Implementing Hoshin Kanri requires thoughtful integration with the existing corporate culture. It is not just a strategic planning tool but a cultural shift that encourages a more collaborative and aligned approach to meeting business objectives. The process requires buy-in at all levels and must be introduced in a way that complements, not conflicts with, the existing organizational ethos.

According to a survey by Bain & Company, firms that effectively manage their culture boast a 3-4 times higher success rate in performance improvements. For Hoshin Kanri to take root, it must be embedded into daily routines, decision-making processes, and performance evaluations, ensuring that strategic goals are at the forefront of every employee's mind.

Measuring the Impact of Hoshin Kanri on Financial Performance

While Hoshin Kanri is primarily a strategic alignment tool, its impact on financial performance is a critical concern for any executive. By ensuring that all employees are working towards the same goals, companies can reduce waste, improve efficiency, and, as a result, enhance their financial outcomes. PwC reports that companies with aligned employees see improvements in their market share and can achieve up to a 5.5% faster revenue growth.

Financial performance should be tracked through specific KPIs linked to strategic objectives. This allows not only for the measurement of the direct financial impact but also provides insights into which areas of strategic alignment are contributing most to the bottom line.

Scaling Hoshin Kanri in a Global Organization

For global organizations, the challenge lies in scaling Hoshin Kanri across diverse regions and business units. The key is to maintain the integrity of strategic objectives while allowing for local adaptations. This requires a flexible framework that respects cultural differences and operational nuances but still provides a cohesive direction for the company as a whole.

Deloitte's insights on global business indicate that successful multinational organizations use a balanced approach, combining global strategic themes with local execution strategies. This balance ensures that local teams can contribute to global objectives in a way that makes sense for their specific market conditions and customer needs.

Ensuring Long-Term Commitment to Hoshin Kanri

Long-term commitment to Hoshin Kanri is essential for sustaining its benefits over time. The initial enthusiasm for a new strategic alignment methodology can wane if not nurtured. Leadership must consistently reinforce the value of Hoshin Kanri and demonstrate its impact on the organization's success. Furthermore, incorporating the methodology into the leadership development programs ensures that future leaders will continue to uphold and evolve the practice.

A study by KPMG found that 70% of successful companies sustain their change management initiatives by embedding them into corporate leadership programs. By doing so, Hoshin Kanri becomes an integral part of the leadership ethos, rather than a one-time initiative, ensuring its principles continue to guide decision-making at all levels.

Additional Resources Relevant to Hoshin Kanri

Here are additional best practices relevant to Hoshin Kanri from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Improved alignment of strategic goals with operational activities, leading to a 15% increase in operational efficiency gains.
  • Enhanced transparency and accountability, evidenced by a 20% rise in the percentage of strategic objectives achieved.
  • Employee alignment index improved by 25%, indicating a stronger understanding and commitment to strategic goals.
  • Resistance to change and communication challenges resulted in a slower-than-expected integration of Hoshin Kanri with existing corporate culture.
  • Financial performance improvements were observed, with a 7% increase in revenue growth attributed to aligned employees.

The initiative has successfully improved operational efficiency and transparency, as evidenced by the significant increase in operational efficiency gains and the percentage of strategic objectives achieved. The rise in the employee alignment index also indicates a positive impact on employee understanding and commitment to strategic goals. However, the slower integration of Hoshin Kanri with the existing corporate culture highlights the need for more effective change management strategies and communication plans. The financial performance improvements demonstrate the potential of Hoshin Kanri, but the results could have been further enhanced with a more proactive approach to addressing resistance to change and communication challenges. Moving forward, a more comprehensive change management plan and targeted communication strategies should be implemented to ensure the successful integration of Hoshin Kanri with the existing corporate culture and to sustain the financial performance improvements.

Next steps should focus on refining the change management strategies and communication plans to address the resistance to change and communication challenges. Additionally, leadership should reinforce the value of Hoshin Kanri and incorporate it into the leadership development programs to ensure its long-term commitment and impact on the organization's success.

Source: Hoshin Kanri Strategy Deployment for Retail Chain in Competitive Landscape, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Hoshin Planning Improvement for a Multinational Tech Firm

Scenario: A multinational technology firm has been struggling with its current Hoshin Planning approach, which is seen as lacking alignment between strategic objectives and daily operational tasks.

Read Full Case Study

Revitalization of Hoshin Planning for an International Technology Firm

Scenario: An international technology firm is struggling with its Hoshin Planning to effectively communicate and execute their strategic plan.

Read Full Case Study

Strategic Hoshin Planning for a Semiconductor Firm

Scenario: The organization, a semiconductor company, has been facing significant challenges in aligning its operational efforts with strategic objectives.

Read Full Case Study

Hoshin Kanri Strategic Planning Facilitation for a High-Growth Tech Firm

Scenario: A rapidly expanding tech organization found itself grappling with aligning strategic objectives across all departmental levels.

Read Full Case Study

Digital Transformation Strategy for Finance and Insurance Brokerage Firm

Scenario: A prominent finance and insurance brokerage firm is facing strategic challenges in adapting to the digital era, requiring a comprehensive Hoshin planning approach.

Read Full Case Study

Strategic Policy Deployment for Maritime Shipping Leader

Scenario: The organization is a prominent player in the maritime shipping industry, facing challenges in aligning its expansive global operations with corporate strategy.

Read Full Case Study

Strategic Hoshin Planning in Power & Utilities

Scenario: A firm in the power and utilities sector is struggling to align its strategic objectives with operational activities using Hoshin Planning.

Read Full Case Study

Luxury Travel Firm's Strategic Alignment Initiative in Boutique Lodging

Scenario: The organization in question operates within the luxury travel and boutique lodging sector, facing challenges in aligning its long-term strategic goals with operational activities.

Read Full Case Study

Strategic Hoshin Kanri Alignment for IT Services Firm in Renewable Energy

Scenario: An IT services firm specializing in renewable energy solutions is facing challenges aligning its strategic goals with operational execution.

Read Full Case Study

Hoshin Kanri Deployment for Elite Sports Franchise

Scenario: A top-tier sports franchise is struggling to align its long-term strategic goals with daily operations, an issue exacerbated by recent expansions and diversifications into new markets.

Read Full Case Study

Policy Deployment Strategy for Luxury Retailer in European Market

Scenario: The organization in question is a high-end luxury retailer operating in the European market that has recently expanded its product lines and entered new markets.

Read Full Case Study

Semiconductor Policy Deployment Efficiency Enhancement

Scenario: The organization in question operates within the semiconductor industry, facing significant challenges in executing its strategic policies effectively.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.