Flevy Management Insights Case Study
Diversity Management Strategy for Maritime Corporation in Asia-Pacific


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Employment Discrimination to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A maritime logistics firm faced challenges with Employment Discrimination allegations, affecting its reputation and ability to attract diverse talent. The organization successfully increased workforce diversity by 15% and improved retention rates by 20% through targeted recruitment and inclusion strategies, highlighting the importance of aligning diversity initiatives with business objectives for sustained impact.

Reading time: 8 minutes

Consider this scenario: A maritime logistics firm in the Asia-Pacific region is grappling with allegations of Employment Discrimination, impacting its reputation and employee morale.

The organization has been struggling to attract and retain diverse talent, which is critical to its global operations and innovation strategy. With a multicultural workforce spread across various countries, the organization needs to address systemic biases and foster an inclusive workplace culture to maintain its competitive edge and comply with international labor standards.



In light of the situation, our initial hypothesis suggests that the root causes of the organization's challenges with Employment Discrimination may stem from a lack of a structured diversity and inclusion program, unconscious biases in hiring and promotion processes, and insufficient training for managers on diversity management.

Strategic Analysis and Execution Methodology

A comprehensive 4-phase approach to addressing Employment Discrimination is recommended, leveraging best practices in diversity management and organizational change. This methodology promises to enhance employee engagement and drive business performance through inclusive culture.

  1. Assessment and Benchmarking: Begin with an in-depth analysis of current diversity metrics, policies, and practices. Key questions include: How does the organization's workforce composition compare to industry benchmarks? What are the existing barriers to diversity and inclusion within the organization? Activities include employee surveys, focus groups, and reviewing HR data. Potential insights relate to identifying discrimination hotspots and cultural challenges. Interim deliverables could be a baseline report on diversity metrics and an initial set of recommendations.
  2. Strategy Development: Design a tailored diversity and inclusion strategy. Key questions include: What are the strategic goals for diversity in the context of the organization's business objectives? How can the organization embed diversity and inclusion into its core values and business operations? Activities include setting diversity targets, defining key performance indicators, and developing a roadmap for strategy implementation. Common challenges include resistance to change and aligning diverse stakeholders. Deliverables might include a Diversity and Inclusion Strategic Plan.
  3. Implementation and Training: Execute the strategic plan with a focus on training and development programs. Key activities include leadership training on unconscious bias, diversity workshops, and establishing employee resource groups. Analyses may focus on tracking progress against diversity targets and employee engagement levels. Challenges often relate to sustaining momentum and ensuring accountability. Deliverables could consist of training materials and progress dashboards.
  4. Monitoring and Continuous Improvement: Establish mechanisms for ongoing review and adaptation of diversity initiatives. Key questions include: How effective are the diversity programs in achieving the set targets? What continuous improvement processes can be implemented? Activities involve regular reporting, feedback loops, and updating training programs. Insights may be gained on the long-term impact of diversity initiatives on business outcomes. Deliverables can include a Diversity and Inclusion Scorecard and an annual report.

For effective implementation, take a look at these Employment Discrimination best practices:

Employee Harassment Training Workshop (17-slide PowerPoint deck and supporting Word)
Resolving Workplace Conflicts: Employee Relations - Gender Discrimination (4-page PDF document and supporting ZIP)
Resolving Workplace Conflicts: Employee Relations - Sexual Orientation Discrimination (4-page PDF document and supporting ZIP)
Resolving Workplace Conflicts: Employee Relations - Refusal to Work with Diverse Employees (4-page PDF document and supporting ZIP)
Resolving Workplace Conflicts: Employee Relations - Classism, Racism, Other Discrimination (4-page PDF document and supporting ZIP)
View additional Employment Discrimination best practices

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Employment Discrimination Implementation Challenges & Considerations

When implementing a diversity management strategy, executives may question the tangible business benefits. Research shows that companies in the top quartile for gender diversity on their executive teams are 21% more likely to experience above-average profitability (McKinsey & Company). Another consideration is the alignment of diversity initiatives with global business operations, which requires a nuanced understanding of cultural differences and local labor laws.

Expected business outcomes include enhanced company reputation, improved employee satisfaction, and increased innovation. By fostering an inclusive environment, the organization can expect to see a reduction in turnover rates and an increase in the attraction of top talent.

Potential implementation challenges involve overcoming resistance to change, ensuring consistent application of policies across geographies, and measuring the impact of diversity initiatives.

Employment Discrimination KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets managed.
     – Peter Drucker

  • Workforce Diversity Ratios—to measure progress towards achieving a representative workforce.
  • Employee Retention Rates by Demographic—to evaluate the effectiveness of inclusion efforts in retaining diverse talent.
  • Diversity Training Completion Rates—to ensure that employees and management are engaged in diversity programs.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation of a diversity management strategy, insights often reveal that leadership commitment is the cornerstone of success. Strategies that are supported by top management not only gain the necessary resources but also embody the cultural change needed across the organization. Additionally, transparent communication regarding the importance of diversity and its relation to business success is key to gaining buy-in at all levels.

Employment Discrimination Deliverables

  • Diversity and Inclusion Assessment Report (PDF)
  • Diversity and Inclusion Strategic Plan (PowerPoint)
  • Unconscious Bias Training Material (PDF)
  • Diversity Progress Dashboard (Excel)
  • Inclusion Policy Guidelines (MS Word)

Explore more Employment Discrimination deliverables

Employment Discrimination Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Employment Discrimination. These resources below were developed by management consulting firms and Employment Discrimination subject matter experts.

Employment Discrimination Case Studies

One notable case is a global technology company that implemented a comprehensive diversity and inclusion strategy, which led to a 30% increase in the representation of women in leadership roles within three years. Another case involved a multinational pharmaceutical company that, after establishing employee resource groups and diversity training programs, saw a significant improvement in employee engagement scores and a decrease in turnover rates among minority groups.

Explore additional related case studies

Aligning Diversity Initiatives with Business Goals

Integrating diversity and inclusion efforts with overarching business objectives is critical for ensuring that such initiatives receive the necessary support and resources. To achieve this alignment, diversity goals should be explicitly connected to business outcomes such as innovation, market expansion, and customer satisfaction. For instance, a BCG study found that companies with more diverse management teams have 19% higher revenue due to innovation. This suggests that diversity is not just a metric to be achieved; it is an integral part of a successful business strategy.

Furthermore, diversity and inclusion should be incorporated into the company's value proposition. This involves not only internal policy adjustments but also how the company positions itself in the market, which can enhance its brand and appeal to a broader customer base. By doing so, the organization can leverage diversity as a competitive advantage, attracting diverse talent pools and better addressing the needs of a global customer base.

Measuring the ROI of Diversity Programs

Executives often seek to understand the return on investment (ROI) for diversity programs to justify the allocation of resources. While it can be challenging to quantify the direct financial impact of such initiatives, there are several metrics that can indicate the value added by diversity efforts. For example, diverse companies are 70% more likely to capture new markets (Harvard Business Review), and inclusive companies are 1.7 times more likely to be innovation leaders in their market (Deloitte).

Additionally, tracking the correlation between diversity initiatives and employee performance metrics such as productivity and absenteeism can provide insights into the ROI. By analyzing these correlations, the organization can create a compelling business case for diversity and inclusion that resonates with stakeholders and drives continuous investment in these critical areas.

Scaling Diversity Efforts Across Global Operations

For multinational organizations, scaling diversity and inclusion efforts across different countries and cultures presents unique challenges. It is essential to respect local customs and legal requirements while maintaining the core values of the organization. To address this, companies should adopt a 'glocal' strategy—global objectives with local execution. This may involve creating region-specific diversity programs that align with the global diversity framework but are tailored to local contexts.

Moreover, the organization must ensure that global diversity policies are not only translated into different languages but also into different cultural narratives. This requires the involvement of local leaders who can champion diversity initiatives and communicate their importance in a way that is relevant and resonant with their teams. By doing so, the organization can foster a truly inclusive culture that permeates its entire global footprint.

Ensuring Accountability in Diversity Initiatives

Accountability is paramount in driving the success of diversity initiatives. To achieve this, organizations must establish clear diversity targets and hold leaders responsible for meeting them. This can be done through performance evaluations and incentive structures that are tied to diversity and inclusion outcomes. For instance, some companies have started to link executive compensation to diversity metrics, which has been shown to accelerate progress toward diversity goals.

Additionally, regular reporting on diversity metrics and transparent communication about successes and areas for improvement can cultivate an environment of accountability. By making diversity data visible to all stakeholders, the organization encourages a shared responsibility for meeting diversity objectives and creates a culture where diversity and inclusion are seen as part of everyone's role.

Additional Resources Relevant to Employment Discrimination

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Increased workforce diversity ratios by 15% through targeted recruitment and retention strategies, surpassing industry benchmarks.
  • Improved employee retention rates by 20% across all demographic groups, indicating the effectiveness of inclusion efforts.
  • Achieved 95% completion rates for diversity training, ensuring high engagement and understanding of diversity programs.
  • Enhanced company reputation and brand appeal, leading to a 25% increase in the attraction of diverse talent pools.

The initiative has yielded significant positive outcomes, including notable improvements in workforce diversity and employee retention rates. The increased diversity ratios and improved retention rates demonstrate the successful implementation of targeted recruitment and inclusion strategies. The high completion rates for diversity training indicate strong employee engagement and understanding of diversity programs, contributing to a more inclusive workplace culture. However, the initiative fell short in directly quantifying the financial impact of diversity efforts and measuring the correlation between diversity initiatives and specific business outcomes. To enhance the outcomes, a more robust approach to measuring the return on investment and aligning diversity goals with business objectives could have been implemented. Additionally, while the increase in diverse talent attraction is promising, further analysis of the impact on innovation and market expansion could have provided a more comprehensive evaluation of the initiative's success.

Building on the initiative's achievements, it is recommended to refine the measurement of the return on investment for diversity programs by tracking their impact on specific business metrics such as innovation and market expansion. Additionally, aligning diversity goals more explicitly with business outcomes and integrating diversity and inclusion into the company's value proposition can further enhance the initiative's impact. Furthermore, establishing clear diversity targets and linking them to performance evaluations and incentive structures will drive greater accountability and ensure sustained progress in fostering an inclusive workplace culture.

Source: Workplace Discrimination Mitigation for Construction Services in High-Compliance Market, Flevy Management Insights, 2024

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