Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.







Flevy Management Insights Q&A
What are the common barriers to progression in Maturity Models and how can they be overcome?


This article provides a detailed response to: What are the common barriers to progression in Maturity Models and how can they be overcome? For a comprehensive understanding of Maturity Model, we also include relevant case studies for further reading and links to Maturity Model best practice resources.

TLDR Organizations can overcome barriers in Maturity Model progression by implementing Change Management, ensuring Strategic Alignment, and establishing effective Performance Management and feedback mechanisms for continuous improvement and organizational excellence.

Reading time: 4 minutes


Maturity models serve as a roadmap for organizations to evolve their processes, capabilities, and performance across various domains such as Strategic Planning, Digital Transformation, and Operational Excellence. However, progression through these models often encounters barriers that can stall or even regress development. Understanding these barriers and implementing strategies to overcome them is crucial for continuous improvement and achieving long-term organizational goals.

Resistance to Change

One of the most common barriers to progression in Maturity Models is resistance to change. This resistance can stem from a lack of understanding of the benefits of the new processes, fear of the unknown, or a perception that the changes may threaten jobs. Overcoming this barrier requires a comprehensive Change Management strategy that includes clear communication, education, and involvement of all stakeholders in the change process. For instance, a study by McKinsey & Company highlights the importance of leadership in change initiatives, noting that when senior leaders model the behavior changes, success rates improve significantly. To mitigate resistance, organizations should also establish a clear vision of the future state, detailing how the changes will benefit the organization and its employees.

Engaging employees early in the process through workshops or feedback sessions can help to identify concerns and address them proactively. Additionally, providing training and resources to support the transition can ease fears and build confidence in the new ways of working. Celebrating small wins and demonstrating the positive impacts of changes can also help to build momentum and reinforce the value of progressing through the Maturity Model.

Real-world examples include companies like General Electric (GE) and Toyota, which have successfully implemented Lean Manufacturing principles to improve efficiency and quality. These organizations recognized the importance of employee engagement and leadership in driving change, utilizing comprehensive training programs and continuous improvement teams to foster a culture of Operational Excellence.

Explore related management topics: Operational Excellence Change Management Maturity Model Continuous Improvement Employee Engagement Lean Manufacturing

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Lack of Strategic Alignment

Another barrier is the lack of Strategic Alignment between the Maturity Model's objectives and the organization's overall goals. Without this alignment, efforts to progress through the model can be disjointed, lacking the support and resources needed for successful implementation. To overcome this barrier, organizations must ensure that the objectives of the Maturity Model are integrated into the Strategic Planning process. This involves engaging senior leadership to champion the initiative and align it with the organization's vision and strategic objectives.

A strategic alignment ensures that the progression through the model is seen as a priority and receives the necessary investment in terms of time, budget, and resources. According to a report by PwC, organizations that align their projects with their strategic objectives are 57% more likely to achieve their goals. This alignment also facilitates better decision-making, as initiatives that support the progression through the Maturity Model are prioritized.

For example, when Adobe Systems shifted its business model from packaged software to cloud-based services, it required a significant transformation in its operational processes and customer engagement strategies. By aligning this shift with its strategic goal of becoming a leader in digital media and digital marketing solutions, Adobe was able to successfully navigate through the necessary maturity levels, achieving remarkable growth and customer satisfaction.

Explore related management topics: Strategic Planning Customer Satisfaction

Inadequate Measurement and Feedback Mechanisms

Progressing through Maturity Models requires continuous improvement, which cannot be achieved without effective measurement and feedback mechanisms. Many organizations struggle with establishing metrics that accurately reflect progress and provide actionable insights. Overcoming this barrier involves developing a comprehensive Performance Management system that includes Key Performance Indicators (KPIs) aligned with the maturity objectives. Regularly reviewing these metrics and adjusting strategies based on performance is crucial for continuous advancement.

Feedback from stakeholders, including customers, employees, and partners, is also invaluable in identifying areas for improvement and validating the effectiveness of changes. For instance, Gartner emphasizes the importance of customer feedback in Digital Transformation initiatives, noting that organizations that actively solicit and incorporate customer feedback are more likely to enhance customer experience and achieve their digital goals.

An example of effective measurement and feedback in practice is seen in the healthcare sector, where organizations like the Mayo Clinic have implemented robust quality improvement programs. These programs leverage data analytics to monitor performance, identify areas for improvement, and implement changes based on evidence-based practices. By continuously measuring outcomes and incorporating feedback from patients and staff, healthcare organizations can progress through Maturity Models focused on patient care and operational efficiency.

Organizations facing barriers in their progression through Maturity Models can overcome these challenges by implementing targeted strategies. Addressing resistance to change, ensuring strategic alignment, and establishing effective measurement and feedback mechanisms are key to facilitating continuous improvement and achieving organizational excellence.

Explore related management topics: Digital Transformation Customer Experience Performance Management Organizational Excellence Key Performance Indicators Data Analytics

Best Practices in Maturity Model

Here are best practices relevant to Maturity Model from the Flevy Marketplace. View all our Maturity Model materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Maturity Model

Maturity Model Case Studies

For a practical understanding of Maturity Model, take a look at these case studies.

E-commerce Digital Maturity Advancement Initiative

Scenario: A mid-sized e-commerce platform specializing in artisanal goods has been experiencing a plateau in growth, attributable to an outdated Digital Maturity Model.

Read Full Case Study

Automotive Supplier Growth Readiness and Maturity Enhancement

Scenario: A mid-sized automotive parts supplier in North America has recently penetrated the electric vehicle market niche.

Read Full Case Study

Operational Excellence Roadmap for Telecom Provider in Competitive Landscape

Scenario: A telecommunications provider is grappling with the current state of its Operational Maturity Model amidst a fiercely competitive market.

Read Full Case Study

Telecom Digital Maturity Advancement in Competitive European Market

Scenario: A European telecom operator is grappling with the challenges of a rapidly evolving digital landscape.

Read Full Case Study

Ecommerce Platform Evolution for Enhanced Market Penetration

Scenario: The organization is an established ecommerce platform specializing in consumer electronics with a growing customer base and expanding inventory.

Read Full Case Study

Telecom Digital Maturity Advancement in North American Market

Scenario: A North American telecom firm is grappling with the complexities of digital transformation amidst a highly competitive market.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What are the implications of blockchain technology on Business Maturity Models?
Blockchain technology profoundly impacts Business Maturity Models by revolutionizing Supply Chain Management, enhancing Data Integrity and Security, and transforming Customer Relationship Management, thereby supporting Digital Transformation and Operational Excellence. [Read full explanation]
How does the implementation of a Maturity Model influence organizational restructuring and design?
Implementing a Maturity Model profoundly influences Organizational Restructuring and Design by providing a framework to assess capabilities, identify improvement areas, guide resource allocation, encourage continuous improvement, and support strategic objectives, ultimately leading to optimized operations and preparation for future challenges. [Read full explanation]
How can Information Technology Maturity Models drive innovation and competitive advantage in digital markets?
IT Maturity Models guide organizations in digital transformation, optimizing IT infrastructure and processes for innovation, aligning IT with business strategy, and enabling agility and strategic technology leverage for market competitiveness. [Read full explanation]
What role does CMMI play in improving project management practices within technology companies?
CMMI plays a crucial role in technology companies by providing a framework for Project Management improvement, driving efficiency, and promoting innovation through structured process enhancement and maturity level advancement. [Read full explanation]
What are the critical factors for successfully integrating IT Maturity Models into enterprise architecture planning?
Successful integration of IT Maturity Models into enterprise architecture planning requires understanding current IT maturity, aligning IT with business goals, and implementing a Continuous Improvement process. [Read full explanation]
In what ways are environmental, social, and governance (ESG) criteria being integrated into Business Maturity Models?
Integrating ESG criteria into Business Maturity Models involves embedding sustainability into Strategic Planning, Operational Excellence, and Performance Management, driving innovation, risk mitigation, and long-term success. [Read full explanation]
How can Business Maturity Models be aligned with global sustainability goals?
Aligning Business Maturity Models with global sustainability goals involves integrating sustainability into core strategies, operations, and viewing it as a strategic opportunity for growth and innovation. [Read full explanation]
How can Maturity Models improve the effectiveness of employee performance reviews?
Maturity Models improve employee performance reviews by enhancing objectivity, consistency, aligning evaluations with Strategic Goals, and promoting Continuous Improvement and Innovation, driving better business outcomes. [Read full explanation]

Source: Executive Q&A: Maturity Model Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.