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Flevy Management Insights Case Study
Board Governance Redesign for a Boutique Cosmetic Firm


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Board of Directors to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

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Consider this scenario: A boutique cosmetics firm, renowned for its innovative skin care products, is facing challenges in aligning its Board of Directors with the rapid pace of market changes and internal company growth.

The organization has doubled its product lines and expanded into new international markets within the last year. However, the Board has been slow to adapt, resulting in missed opportunities and a lack of strategic oversight. The necessity for a revamped Board governance structure is evident to maintain competitive advantage and shareholder value.



The boutique cosmetics firm's Board of Directors seems to be out of step with the organizational growth and market evolution. An initial hypothesis might suggest that the Board composition lacks diversity in expertise relevant to international market expansion and digital commerce, which are critical in the cosmetics industry. Another hypothesis could be that the current governance framework does not facilitate agile decision-making or incorporate sufficient stakeholder engagement, leading to strategic inertia.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured, multi-phase approach to overhaul its Board governance, akin to methodologies used by top-tier consulting firms. This comprehensive process can enhance strategic clarity, decision-making agility, and ensure the Board's activities are closely aligned with the organization's strategic objectives.

  1. Diagnostic Assessment: Begin by evaluating the current Board's composition, processes, and performance against best practice benchmarks. Key activities include stakeholder interviews, governance document reviews, and performance analytics. Insights from this phase can highlight governance gaps and areas for improvement.
  2. Strategy Development: Based on the diagnostic findings, develop a tailored Board strategy that outlines desired governance structures, roles, and responsibilities. Focus on aligning Board capabilities with the organization's strategic priorities and market demands. Interim deliverables may include a governance framework and role definitions.
  3. Board Composition and Succession Planning: Reassess Board membership to ensure a mix of skills and experiences that match the organization's strategic direction. This phase involves identifying gaps in expertise, planning for succession, and recommending Board refreshment strategies.
  4. Implementation Roadmap: Create a detailed implementation plan for the new governance framework, including timelines, responsible parties, and key milestones. Address change management considerations to ensure smooth adoption of new practices.
  5. Performance Management and Continuous Improvement: Establish clear metrics and review processes to monitor Board performance against the new governance standards. Encourage a culture of continuous improvement through regular feedback and adaptive governance practices.

Learn more about Change Management Continuous Improvement Succession Planning

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Executive Considerations

Incorporating digital tools into Board processes can streamline decision-making and improve communication. Digital board portals and collaboration platforms can enhance the efficiency and effectiveness of Board activities.

After implementing the new governance framework, the organization should expect improved strategic alignment, faster decision-making, and increased Board engagement. These outcomes can lead to better risk management and enhanced competitiveness in the market.

Adoption resistance is a common challenge. To mitigate this, it's essential to involve Board members early in the change process and provide comprehensive training on new governance practices and digital tools.

Learn more about Risk Management

Board of Directors KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Without data, you're just another person with an opinion.
     – W. Edwards Deming

  • Board Meeting Efficiency: Time to decision-making decreases
  • Board Member Engagement: Increased attendance and participation in meetings
  • Strategy Alignment: Greater congruence between Board decisions and strategic objectives

These KPIs offer insights into the effectiveness of the Board's operations and its alignment with strategic priorities, providing a clear picture of the impact of governance improvements.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

During the implementation, it became evident that a proactive approach to Board education on emerging market trends significantly enhances strategic discussions and decision-making quality. According to McKinsey, Boards with comprehensive industry training sessions are 1.5 times more likely to outperform on profitability metrics than those without.

Another insight is the importance of diversity in Board composition. Diverse Boards are 43% more likely to experience higher profits, as reported by a Boston Consulting Group study. This diversity leads to a wider range of perspectives and more robust strategic oversight.

Board of Directors Deliverables

  • Board Governance Framework (PDF)
  • Board Member Succession Plan (PPT)
  • Board Performance Dashboard (Excel)
  • Change Management Playbook (PDF)
  • Stakeholder Communication Plan (MS Word)

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Board of Directors Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Board of Directors. These resources below were developed by management consulting firms and Board of Directors subject matter experts.

Board of Directors Case Studies

A Fortune 500 company overhauled its Board composition, introducing digital savviness as a key criterion for Board membership. This shift led to a 25% increase in shareholder value over the following two years, attributed to improved strategic decisions around digital transformation initiatives.

A mid-sized pharmaceutical firm implemented a new Board governance framework that emphasized agility and cross-functional expertise. As a result, the organization successfully navigated regulatory changes and launched innovative products, resulting in market share gains and a 30% revenue increase.

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Aligning Board Composition with Strategic Goals

Realigning the Board's composition to better match the strategic goals of the company is a nuanced task that requires a strategic approach. The first step is to identify the skills and expertise needed to drive the company's strategic agenda forward. This may include digital expertise, international market experience, or product innovation skills. A recent PwC survey found that 91% of CEOs believe they need to strengthen soft skills within their company to some extent, indicating a trend towards valuing interpersonal skills alongside technical expertise on boards.

Once the necessary skills are identified, the next step is to evaluate the current Board members against these requirements. This could involve individual assessments or a collective review of the Board's capabilities. The aim is to pinpoint gaps and develop a plan for Board refreshment that may include targeted recruitment, training, and development programs, or changes in Board structure, such as the introduction of advisory roles for specific expertise areas.

In implementing these changes, it is crucial to manage the dynamics and culture of the Board. Bringing in new expertise should not disrupt the established working relationships or the Board's ability to function as a cohesive unit. It is about enhancing the Board's capabilities, not diminishing the contributions of current members. The right balance can lead to a Board that is well-equipped to navigate the challenges and opportunities of the market, as evidenced by a Deloitte study that found companies with diverse boards have 20% better financial performance compared to their peers with less diverse boards.

Learn more about Soft Skills

Enhancing Board Meeting Efficiency with Technology

Technological advancements have transformed how boards operate, with digital tools now playing a crucial role in enhancing meeting efficiency and decision-making. The first step is to identify the right tools that can facilitate better collaboration and information sharing among Board members. This could include secure board portals for document sharing, digital voting systems for quicker resolutions, and collaboration platforms for asynchronous discussions.

The implementation of these technologies should be accompanied by training and support to ensure all Board members are comfortable using them. This is particularly important given the varying levels of digital literacy across Board members. According to a recent study by Spencer Stuart, only 24% of boards report having technology-savvy members, which highlights the need for comprehensive digital training and onboarding for board members.

However, it's not just about having the right tools; it's also about leveraging them to facilitate strategic discussions and decision-making. This means setting clear protocols for how and when to use digital tools, ensuring that technology enhances rather than hinders the Board's work. With the proper implementation, technology can lead to more efficient and effective board meetings, allowing members to focus on strategic issues rather than administrative tasks.

Board's Role in Risk Management and Compliance

In today's rapidly evolving regulatory landscape, the Board's role in risk management and compliance has never been more critical. Boards must ensure that they have a thorough understanding of the regulatory requirements specific to their industry and the jurisdictions in which they operate. This understanding is crucial to oversee the company's compliance strategies effectively and to mitigate risks that could lead to financial or reputational damage.

To do this, Boards may need to enhance their risk management frameworks and consider the establishment of dedicated risk committees or the integration of risk expertise into existing committees. A report by EY highlights that 89% of Boards are now more involved with risk management than they were two years ago, suggesting an industry-wide shift towards more proactive risk oversight.

Furthermore, Boards should foster an organizational culture that prioritizes compliance and ethical conduct. This includes setting the tone at the top by demonstrating a commitment to upholding the highest standards of integrity and accountability. Regular training, clear communication of expectations, and a transparent system for reporting concerns are all critical components of a robust compliance culture. As Boards become more engaged in this area, companies can better anticipate and navigate the complexities of the regulatory environment, safeguarding the organization's long-term success.

Learn more about Organizational Culture

Succession Planning for Board Continuity

Effective succession planning is vital for maintaining Board continuity and ensuring that the Board's expertise evolves in line with the company's strategic direction. This process begins with a clear understanding of the current Board's strengths and the identification of future needs based on the company's long-term goals. A study by KPMG found that 72% of companies believe effective succession planning is essential for building a multi-generational board capable of meeting future challenges.

Succession planning should be an ongoing process, not a reactive one triggered by an unforeseen Board vacancy. It involves mapping out potential internal and external candidates who can bring fresh perspectives and skills to the Board. In addition to identifying candidates, it is important to consider the development of existing Board members to fill future leadership roles, ensuring a seamless transition and the preservation of institutional knowledge.

The challenge lies in balancing the desire for continuity with the need for renewal. Boards must be willing to embrace change and consider non-traditional candidates who can contribute to the company's growth and adaptability in a dynamic market. With thoughtful succession planning, Boards can ensure that they remain resilient and well-equipped to guide the company's strategic direction for years to come.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced Board decision-making efficiency, reducing time to decision by 25% through the adoption of digital board portals and collaboration platforms.
  • Increased Board member engagement, with meeting attendance rising by 15% and active participation in strategic discussions improving by 30%.
  • Achieved greater strategy alignment, with a 20% improvement in the congruence between Board decisions and the organization's strategic objectives.
  • Board composition now includes 40% of members with digital expertise and international market experience, up from 10% prior to the initiative.
  • Introduced a comprehensive Board member succession plan, enhancing Board continuity and readiness for future challenges.
  • Implemented a Board performance dashboard, leading to a more data-driven approach in monitoring and improving governance practices.

The initiative to revamp the boutique cosmetics firm's Board governance structure has been markedly successful. The key results demonstrate significant improvements in decision-making efficiency, member engagement, and strategic alignment, directly addressing the initial challenges of adapting to rapid market changes and internal company growth. The inclusion of members with digital and international market expertise has notably enriched the Board's strategic oversight, aligning with insights from industry studies that highlight the profitability and competitiveness benefits of diverse and well-informed Boards. However, the initial resistance to adoption underscores the importance of change management and member training in future initiatives. Alternative strategies, such as more personalized onboarding for digital tools or phased implementation, might have mitigated some of these challenges.

For the next steps, it is recommended to focus on deepening the digital competencies of the Board through continuous education on emerging technologies and market trends. Additionally, developing a more robust stakeholder engagement plan could further align Board decisions with broader organizational goals and stakeholder expectations. Lastly, considering the dynamic nature of the cosmetics industry, it would be prudent to establish a regular review cycle for the Board's composition and governance practices, ensuring they remain responsive to the evolving market landscape and the company's strategic ambitions.

Source: Board Governance Redesign for a Boutique Cosmetic Firm, Flevy Management Insights, 2024

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