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Top Strategies for Attracting R&D and Digital Talent in Pharma


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Role: Senior Director of Talent Acquisition
Industry: Pharma


Situation:

Leading talent acquisition for a global pharmaceutical company amidst a highly competitive talent market and rapid industry growth. Our strengths include a strong employer brand and competitive benefits package. However, we face challenges in attracting top talent in R&D and digital innovation due to intense competition and a perceived slow pace of innovation. The strategic focus is on enhancing employer branding, leveraging AI for talent sourcing, and creating more agile career development paths. Internal challenges include changing the perception of our company culture to attract innovative talent. External challenges involve competing with tech companies for digital talent.


Question to Marcus:


What strategies can we implement to attract top talent in R&D and digital innovation, distinguishing ourselves from competitors in both the pharma and tech industries?


Based on your specific organizational details captured above, Marcus recommends the following areas for evaluation (in roughly decreasing priority). If you need any further clarification or details on the specific frameworks and concepts described below, please contact us: support@flevy.com.

Talent Strategy

In the highly competitive fields of R&D and digital innovation within the pharmaceutical industry, developing and implementing a robust talent strategy is essential. This involves not only identifying the specific skills and expertise needed to drive innovation but also understanding the motivations and aspirations of top talent in these fields.

To differentiate from both pharma and tech competitors, consider creating roles that blend R&D with digital innovation, emphasizing cross-disciplinary collaboration and the chance to work on cutting-edge projects that have a tangible impact on patient health. Highlighting purpose-driven work and the opportunity to contribute to breakthroughs in healthcare can be a strong draw for top talent. Additionally, focus on building a flexible and inclusive culture that values continuous learning and encourages experimentation. Offer opportunities for career mobility within the organization, including lateral moves and project-based assignments, to help employees build diverse skill sets and stay engaged.

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Artificial Intelligence

Utilizing artificial intelligence (AI) in talent sourcing can give your company a competitive edge in attracting top talent. AI can help identify passive candidates who possess the skills and experience you need but may not be actively searching for a new role.

By analyzing data from various sources, including social media, professional networks, and online forums, AI tools can uncover candidates who match your desired skill set and cultural fit. Implementing AI-driven assessments can also enhance the recruitment process by providing insights into candidates' capabilities and potential for growth. To leverage AI effectively, ensure that your talent acquisition team is trained in these technologies and understands how to integrate AI insights with human judgment. Highlighting your use of AI in recruitment can also signal to tech-savvy candidates that your company is forward-thinking and committed to innovation.

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Employer Branding

Enhancing your employer brand is crucial for attracting innovative talent in the competitive fields of R&D and digital innovation. Your employer branding efforts should communicate not only the strengths of your benefits package and the stability of working for a global pharmaceutical company but also your commitment to innovation and the impact of your work on patient health.

Use storytelling to showcase projects and initiatives that demonstrate your company's contributions to medical advancements. Highlight employee stories that illustrate career growth opportunities and the supportive, collaborative culture within your organization. Engaging with academic institutions, participating in industry conferences, and leveraging social media are effective ways to showcase your employer brand. Additionally, consider creating content that highlights your company's efforts in digital transformation and how employees are empowered to drive change.

Learn more about Digital Transformation

Continuous Improvement

Adopting a philosophy of continuous improvement can help change the perception of your company's pace of innovation, making it more attractive to top talent in R&D and digital innovation. This involves creating an environment where experimentation is encouraged, and failure is seen as an opportunity to learn and grow.

Implementing agile methodologies, where small, cross-functional teams work on short sprints to deliver projects, can increase the speed of innovation and product development. Encourage employees to share ideas for improvement and provide channels for feedback and collaboration across departments. Recognizing and rewarding contributions to innovation can also foster a culture of continuous improvement. By demonstrating a commitment to agility and innovation, you can attract candidates who are looking for dynamic and fast-paced environments.

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Strategic Planning

Strategic planning plays a vital role in addressing the challenges of attracting top talent in R&D and digital innovation. This involves not only defining the skills and expertise needed to achieve your company's long-term goals but also identifying potential gaps in your current workforce.

Incorporating workforce planning into your strategic planning process can help ensure that you are proactively addressing talent needs, rather than reacting to shortages. This includes planning for succession in critical roles and developing strategies to build a pipeline of future talent through internships, co-op programs, and partnerships with universities. Your strategic plan should also include initiatives to enhance diversity and inclusion, as a diverse workforce can drive innovation by bringing a wide range of perspectives and ideas. Aligning your talent acquisition strategy with your company's strategic goals can help ensure that you are attracting candidates who can contribute to your long-term success.

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