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The Economics of Consulting – Which Marketing Channels Work Best? [INFOGRAPHIC]

By Flevy | April 9, 2013

Business Consulting Buzz recently surveyed 10,000 independent consultants, asking them how they market their consulting services.  Interesting, insightful questions include:

  • Which marketing channels have made you the most money?
  • What is your annual income?
  • How much do you spend on marketing?
  • What is the average value of a new project?
  • What is the main reason you became an independent consultant?

See the infographic below for the survey results.

Marketing-for-Consultants-Survey-Results

Independent consultants often compete with large consulting firms.  In such a case, one major advantage large firms have is the collective business expertise and experience of thousands of consultants.  This knowledge often takes the form of business documents, which have been saved in the firm’s internal knowledge management repository.

Flevy evens the playing field.   More and more independent consultants and boutique consultancies are downloading quality business documents from Flevy, which include the likes of business strategy frameworks, operations/transformation frameworksPowerPoint templates, financial models, and more.  Here are Flevy’s most popular business documents.

Consultants Seeking Passive Income
Similarly, many boutique firms and independent consultants are uploading their documents to Flevy, as a way to supplement their incomes.  Flevy provides a fairly easy way to monetize otherwise idle documents, transforming these documents into passive income streams.  You can register with Flevy here and begin listing business documents immediately.

Original source of infographic found here:  http://www.consulting-business.com/marketing-for-consultants-survey-results-infographic.html.

32-slide PowerPoint presentation
The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet and quantifies the financial components of the project, [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

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