flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change

Product managers, marketers, and designers are often confused as to what they should do to increase the chances of customers’ engagement and uptake of their offering.  Changing individuals’ behavior to enhance engagement, productivity, innovation, and… How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change

Boxing inside the Box!

In different occasions and inspirational speeches, I usually hear a very popular advice–“think outside the box”–and once I reflect on myself, I always find it hard. The problem could be mine. However, let’s elucidate the… Boxing inside the Box!