flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

How Can You Experience Growth by Leaps and Bounds?

Editor's Note: Take a look at our featured best practice, Growth Strategy (41-slide PowerPoint presentation). The reality is: all businesses face the challenge of achieving sustainable Growth. They need viable Growth Strategies. So, what is Growth Strategy? It is the organization's high-level Corporate Strategy Plan that outlines everything the organization needs to do to achieve its goals for [read more]

Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

The most perfect union in today’s global world is the unlocking of the next wave of growth. Creativity and Data are pic 1 Growth by Leaps and Boundsdriving growth by leaps and bounds. Companies who are harnessing Creativity and Data in tandem have achieved global competitiveness in the complex world of business.

A good start is combining the power of human ingenuity and the insights gleaned from Data Analytics. The best marketers are those who can integrate the power combo of Creativity and Analytics into all functions in the Marketing Value Chain.

In the modernization of Marketing, this has become an essential part to drive growth.

Marketers approach Creativity and Analytics in different ways. Let’s take a look at the 3 groups of Marketers and how they approach Creativity and Analytics.

  • Idlers
  • Isolators
  • Integrators

Integrators as Excellent Marketers

A series of studies was conducted by McKinsey, the Association of National Advertisers, and the Cannes Lions Festival over 200+ CMOs and senior marketing executives. Results of the survey showed that Integrators are gaining more ground and achieving more in terms of Market excellence.

slide 1 Growth by Leaps and Bounds final

Achieving Marketing excellence can drive companies to the edge. Efficient application of Creativity and Data in the Marketing Value Chain can give Integrators the advantage against others; the Idlers and Isolators.

Idlers

Growing at only 3% a year or less, Idlers have made insignificant progress in utilizing data-driven Marketing practices. Idlers invest least in Marketing Analytics and only 22% likely to source innovative capabilities to a variety of agencies.

Isolators

The Isolators use both data-driven and creative processes but these processes are not integrated in the company’s marketing functions. Their marketing processes are done in isolation and are only 23% likely to tap numerous agencies for different types of work.

Integrators

Integrators use more and more Data and Creative processes. Creative functions are becoming more data driven and data-driven functions are growing more creative.

  • Integrators have the least likely, of the three groups, to have one large, full-service agency.
  • Integrators aim to get ideal talents.
  • Much room for improvement is provided specially in the area of talent acquisition.

Core Principles in Achieving Marketing Excellence

Integrators follow a basic framework to achieve Marketing excellence. This basic framework is anchored on three core principles that can efficiently integrate Creativity and Analytics into a power combo. By perusing consistent discipline in applying the basic framework in the various core functions of the Marketing Value Chain, companies can achieve Marketing excellence.

The 3 core principles are the differentiating principles of Integrators. These are the key fundamentals that make Integrators “engaging,” “unique,” and a core contributor to the creation of brand equity.

slide 2 Growth by Leaps and Bounds final

Principle 1: Integrators treat Creativity and Data as equal partners.

Creativity and Data closely interplay in creating customer experience and capturing consumer insights. Creative functions become more data-driven and data-driven functions become more creative.

Integrating Creativity and Data in consumer insights can help uncover ideas that would otherwise never see the light of day. It provides Integrators the tools to scale up customer experience.

Principle 2: Integrators embed integration through an Agile Marketing Operating Model.

Definition of Agile Marketing

Agile, in the marketing context, means using Data and Analytics to continuously source promising opportunities or solutions to problems in real time. A high-function agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week.

Many marketing organizations think that they are working in an agile way. But looking deeper below the surface, most often companies are just partly agile. As a result, companies only gain partial benefits.

Embracing Agile Marketing

Embracing Agile Marketing allows Integrators to innovate more effectively. Building an agile team requires putting together people of different skill sets and backgrounds to sit side-by-side and collaborate on a daily basis. When this is achieved, several marketing functions are brought into a single high-performing team.

Agile Marketing Operating Model brings new ideas to market and facilitates quick decision making. Marketing and IT gets to share the same vision to achieve closer collaboration and integration.

Principle 3: Integrators seek “whole-brain” talent.

Hiring an award-winning creative director or a top-flight data scientist used to enough to improve performance of our Marketing Department. But today, Marketing demands a more innovative approach. Even Integrators are now looking for something different. Today, Integrators are focusing on finding and nurturing people capable of working with colleagues of different skills and mindsets.

A “whole-brain” talent keeps our company versatile in effectively integrating Creativity and Data.

Beyond the Principles

Achieving a 10+% growth is expected when companies consistently apply the 3 core principles. World-class Marketing Excellence is reached amidst a very volatile and complex business environment.

Interested in gaining more understanding on how to achieve Marketing Excellence? You can learn more and download an editable PowerPoint about Growth through Creativity and Analytics here on the Flevy documents marketplace.

Do You Find Value in This Framework?

You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives. Here’s what some have to say:

“My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.”

– Bill Branson, Founder at Strategic Business Architects

“As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.”

– David Coloma, Consulting Area Manager at Cynertia Consulting

“As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant’s toolbox.”

– Michael Duff, Managing Director at Change Strategy (UK)

“FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it’s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.”

– Roderick Cameron, Founding Partner at SGFE Ltd

“Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients’ benefits.”

– Omar Hernán Montes Parra, CEO at Quantum SFE

25-slide PowerPoint presentation
This presentation introduces a framework for entrepreneurs to use when building and navigating their business from a nascent, startup state to an enterprise with a global footprint. This framework, called the 5 Stages of Business Growth, is based on the fact that all businesses experience common [read more]

Want to Achieve Excellence in Strategy Development?

Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu

For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.

These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.

Learn about our Strategy Development Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


104-slide PowerPoint presentation
Why should you buy Breakout Sales Growth (ak; BSG)? "Because BSG is a best practice strategy designed to consistently achieve revenue goals, that's why! And… Breakout Sales Growth has just been updated to reflect marketplace changes, I think you will like it," Howard [read more]


 
186-slide PowerPoint presentation
 
 
76-slide PowerPoint presentation

About Joseph Robinson

Joseph Robinson is the Vice President of Strategy at Flevy. Flevy is the marketplace for best practices in business management. Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. The documents at Flevy (https://flevy.com) are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience. Flevy covers 200+ management topics, ranging from Digital Transformation to Growth Strategy to Lean Management. You can peruse a full list of management topics available on Flevy here. Prior to Flevy, Joseph worked as an Associate at BCG and holds an MBA from the Sloan School of Management at MIT. You can connect with Joseph on LinkedIn here.

, , ,



Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.