Editor's Note: Take a look at our featured best practice, Marketing Plan Development Framework (63-slide PowerPoint presentation). A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This PowerPoint presentation is a guide to developing a comprehensive marketing plan.
Marketing Management topics include:
Marketing Management Process
Market Segmentation
Market [read more]
Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.
* * * *
Marketing is a skill that takes time to master. Some people enter the field through apprenticeship, and others simply start their marketing careers and learn from experience. With such examples, you may be wondering whether or not you need to pursue a marketing course. Let’s look at some reasons why you should consider getting a degree in this field.
It Puts You Ahead of the Pack
Granted, marketing is a field where performance matters more than qualifications. As you may have heard before, you are only as good as your last month. Still, you will discover that a degree in marketing gives you an advantage since you will learn how to identify the pain points of potential customers as you match them with suitable products and services. With a university education, you will also be able to evaluate specific audiences and determine how you can market products and services to them effectively.
You should also note that many companies and organizations will look for marketers with experience in the field, or those who have a degree from a reputable institution. This is especially important in cases where the organizations want to market niche products like specialty foodstuffs since they want individuals who have the necessary attributes to learn. With our essay help, you will find it easy to get through the course and will quickly get into the right places.
You Learn from Experienced Teachers
People who choose to start their marketing careers without degrees end up spending more time learning on the field. This is because they don’t possess the basics needed to get started in marketing. As a student, you will get the chance to talk to experienced marketers and learn how they are successful in the field. At the same time, our essay writing professionals will ensure that you always record excellent performance. This way, you will have the necessary credentials to get a good marketing job and will also be perfectly qualified.
You Will Make More Money
As a marketer, your one goal will be to sell more products and services as that would make you more money. At the same time, it may be the only factor keeping you at work. Most places would be quick to dismiss marketers who have recorded poor performance for several months. Getting a degree will significantly boost your earning potential since you will be starting your career with advanced knowledge of the field. Even though these courses will set you back a good amount of money, you will appreciate the returns. An extra advantage is that your clients will linger for longer if you keep delivering excellent sales. This will translate into more money in your pocket.
You Will Make Fewer Mistakes
Since marketing is a fluid field that keeps on changing, you are almost guaranteed to make mistakes now and then. However, if you work with experienced teachers and essay writing professionals, you will enter the market with sufficient knowledge to minimize your mistakes. Part of your lessons will deal with the mistakes other marketers make, and that means you will never have to make such errors. Also, a good foundation in the industry helps you separate good ideas from poor ones, further reducing the mistakes you can make in the field. It is important to note that mistakes made in marketing can cost you a lot of money. If the mistake is big enough, it might even drag your career for a long time.
Marketing Courses Cover Many Different Subjects
Another thing you should note is that a qualification in marketing will require you to take classes in many different subjects. These include accounting, finance, business management, mathematics, economics, and communication systems. As such, it is impossible to get a complete marketing course with any other degree. You should note that each of these classes is included for a good reason, and with many of them, you will only cover the information which is relevant to marketing. You can always use our essay writing services if you are uncertain about your knowledge in specific fields.
Conclusion
Marketing is among the best paying careers you can get into. It is also quite fulfilling. Since all companies need to sell their products effectively, you can almost be certain that your services will be in demand. As long as you have good marketing skills, you should be able to secure a job at any time. The demand for marketers also means that you will have the chance to work in industries that you are passionate about.
98-slide PowerPoint presentation
Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior
[read more]
Want to Achieve Excellence in Strategy Development?
Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.
"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu
For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.
These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.
Learn about our Strategy Development Best Practice Frameworks here.
Readers of This Article Are Interested in These Resources
71-page Word document
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow
[read more]
Excel workbook
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to
[read more]
160-slide PowerPoint presentation
This is a PowerPoint deck on how to conduct effective Strategic Marketing and Sales Planning. It is based on the Systems Thinking Approach, one of the most comprehensive and holistic approaches in the market to strategic planning in all areas. The purpose of this presentation are:
1. To gain a
[read more]
Excel workbook
The Marketing Campaign Budget Worksheet is an essential tool for tracking your company's marketing campaign expenses. With this worksheet, you can easily keep tabs on how much money you've spent on the campaign and calculate the return on investment (ROI) and return on assets
[read more]