Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

Sales Follow-up – Strategy Highlights

Editor's Note: Take a look at our featured best practice, Key Account Management 101 - Best Practices (47-slide PowerPoint presentation). Having a robust and streamlined Key Account Management (KAM) Program is critical, because it helps organizations build strong and long-lasting relationships with their most important clients. This PowerPoint presentation provides a step-by-step, detailed approach to designing a Key Account [read more]

* * * *

There are a number of programs that allow you to make custom searches and sales as effective as possible. There are also special strategies for controlling sales. Thanks to careful sales follow-up, you can establish regular sales and make your business successful.

With the help of tools, you can optimize all your efforts and the results achieved.

Features of the Sales Control Process

Sales control is very important for business, it is important to choose certain methods to use when tracking. If you want to start selling or want to improve the current process, then you need to exercise careful control of sales. In fact, this is a process of building trust, mutual understanding with potential customers. It is mandatory here:

  • constant communication;
  • email tracking;
  • face-to-face meetings;
  • sales conversion promotion.

It is important to study all possible suggestions that will help.

It is important not only to generate potential customers but also to further retain customers, their ability to shop regularly. Sales control is one of the key factors that allow you to develop a business, regardless of how you trade. It is necessary to learn how to plan and manage leads. Only such sequences will help not only attract potential customers but also automate sales. This is an opportunity to save time and nerves.

Among the advantages of tracking are such as building trust and remembering with potential customers. It is important to strengthen brand identity, create a large number of potential customers, conversions, improve customer retention, reduce churn, and provide valuable feedback on products and services. Sales control allows you to achieve high results in any area of business.

The Main Stages of Sales Tracking

Among successful control methods, every step is important. First of all, multi-channel control, various combinations of communication channels, social networks, phones are important. The right tool allows you to create and plan any multi-channel sequences. The built-in tracking analytics functions also help, they help to measure the effectiveness of the strategy, optimization. It is also important to automate this process with the help of special software.

You can achieve effective control, but you need to understand that investing in automation tools is a profitable investment that pays off quickly, allows you to save time, money in the future, and improves results. It is important to focus on quality, not on the number of subsequent sales. The desire to optimize should exceed the quantity, it is important to focus attention on the development of messages, on sending general mass messages. You can easily segment, personalize. Quality does not mean giving up on expansion.

It is important to constantly measure, optimize, and track sales. By tracking performance indicators, you can get an unexpected positive result. First of all, it is necessary to monitor sales conversion rates, the involvement of potential customers, and the openness of email.

It is important to analyze each of these indicators and make adjustments. You should keep the conversation going, it’s also part of a successful business strategy, you should communicate with potential, with current customers. Tracking is simple, it takes time and effort. You can invest in things like an automation tool, you can use the powerful functions of the tool.

Thus, by optimizing sales control, you can achieve unexpected positive results, thanks to a large number of customers, to achieve profitability for your company.

104-slide PowerPoint presentation
Why should you buy Breakout Sales Growth (ak; BSG)? "Because BSG is a best practice strategy designed to consistently achieve revenue goals, that's why! And… Breakout Sales Growth has just been updated to reflect marketplace changes, I think you will like it," Howard [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on Sales and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources

19-slide PowerPoint presentation
This document serves as a comprehensive set of templates for Key Account Management. Sections include Relationship Map, SWOT Analysis, Marketing Plan, Sales Pipeline, Competitive Footprint, and more. The templates are the same used by Fortune 100 companies when performing Strategic [read more]

44-slide PowerPoint presentation
15-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.