Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

Five Marketing Functions You Should Consider Outsourcing

Editor's Note: Take a look at our featured best practice, Sales and Marketing Management Toolkit (137-slide PowerPoint presentation). Introducing the Ultimate Sales and Marketing Management Toolkit: Boost Your Success Today! Are you ready to take your sales and marketing efforts to new heights? Look no further! We're thrilled to present the most comprehensive solution available: the Complete Sales and Marketing Management [read more]

Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

With so many different marketing elements needed to build a successful brand like Usessaywriters.com, it can be challenging for your internal talent not to become stretched thin. But by outsourcing specific marketing functions to a third-party specialist, you can alleviate the pressures on your current marketing team and see better results from the marketing strategies. Here are five marketing functions that you should consider outsourcing.

1. Website Design

Today, every business needs a website. However, because anyone can now use a website builder to create a functional site, many companies overlook the fact that they need a professional UX and UI designer to ensure the site is designed in a way that will attract new potential customers and bring back users again and again. By investing in hiring a professional UX/UI design agency, you will ensure your website is as professional-looking and usable as possible. Your website is crucial for marketing activities. Your website’s design sets the brand identity that your company will be associated with for years to come, so it is more than worth outsourcing your website design.

2. Remarketing via Social Media

Remarketing is an effective way to reach warm leads and incentivize those potential customers to return to your website landing page, or your product or service. One of the best platforms to target prospective customers is Facebook. You can use tools and features provided by the site to reach your target demographic. However, Facebook retargeting can take up a lot of your time and energy. So, consider outsourcing this marketing function. Find someone who is proficient in both marketing and using Facebook. You will be able to find professional freelancers on platforms like LinkedIn and other freelance sites.

3. Search Engine Optimization

Online marketing activities must include search engine optimization features in your website’s content and other online content. SEO allows your website and products or services to be found easily by users on search engines like Google. But to create high-quality SEO, it is best to hire a professional SEO marketing agency like Sure Oak who has an in-depth knowledge of things like Google algorithms and statistical analysis. Also, SEO best practices and techniques are constantly changing, so that is another reason to outsource this marketing task to a professional who is up-to-date with all the latest strategies and technologies.

4. Marketing Analytics

Every business needs to use marketing analytics to discover customer demographics and target the right customer profiles. But analytics can be used in many different ways. If you do not use marketing analytics to their full potential, your marketing activities will not be as successful as they could be. It can be costly and time-consuming to recruit and train in-house teams who specialize in marketing analytics, so consider using a specialty agency. A professional agency can provide you with the expertise needed to interpret your data and give data-driven insights on how best to use the analytics in your marketing strategies.

5. Content Marketing

Marketers will have expertise in things like identifying future trends, spotting future markets, and developing strategies to target key audiences. However, it takes a huge amount of time to implement strategic goals, so it can be beneficial to outsource specific tasks, like content marketing, to third-party professionals. Furthermore, outsourcing content-management tasks does not have to be overly expensive. There are various Software-as-a-Service content management platforms online that make large-scale content marketing available to businesses of all sizes.

63-slide PowerPoint presentation
A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This PowerPoint presentation is a guide to developing a comprehensive marketing plan. Marketing Management topics include: * Marketing Management Process * Market Segmentation * Market [read more]

Want to Achieve Excellence in Strategy Development?

Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu

For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.

These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.

Learn about our Strategy Development Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources

21-slide PowerPoint presentation
The Digital Age has fundamentally changed Marketing. There are countless more marketing channels, customer touch points, data sources—all from disparate systems and providers. To deal with these changes, we need a new type of Marketing Organization—Marketing Organization 2.0. This [read more]

122-slide PowerPoint presentation
Excel workbook

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.