flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

How to Make Your Business Stand Out

Editor's Note: Take a look at our featured best practice, Marketing Theories and Strategies (122-slide PowerPoint presentation). Curated by McKinsey-trained Executives Unlock the Power of Marketing Excellence with Our Comprehensive Business Toolkit: A 120+ Slides PowerPoint Deck In the fast-paced and dynamic world of business, staying ahead of the curve requires a deep understanding of **marketing [read more]

Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

There’s no question that it’s harder than ever to stand out in business. With so many companies vying for attention, it can be tough to get your voice heard. If you want to succeed, you need to find a way to stand out from the pack. Here are some tips for making your business stand out.

Offering Unique Products or Services

The best way to ensure you’re noticed is to offer something that’s never been done before. This could be a new product, an original service, or some other kind of innovation. If your business is doing the same thing as everyone else in your industry, then there’s no reason for anyone to remember it – so offering something truly unique is your best chance of standing out.  For instance, you can have custom printed boxes to create an eye-appealing appearance in the market!

Having an Excellent Reputation

If you think about the companies that you interact with on a regular basis, it’s likely that there are only one or two which stand out in your mind. Generally speaking, these businesses have something special going for them – be it quality products and services, good customer service, or some other intangible that you can’t quite put your finger on.

If your company is the one that everyone thinks of when they hear about your industry, then you’re halfway to standing out.

Focusing on Customer Service

In today’s business climate, you need to show customers that you’re thinking about them. This means having a customer service mindset at all times and going above and beyond the call of duty to offer excellent care and support.

When your customers know they can rely on you for anything, they’ll be happy to recommend you – and word-of-mouth is one of the best ways to attract customers.

Build a Great Website

Make sure that you have a fantastic website that represents your company in the best possible light. This site should be user-friendly, informative, and easy to navigate. So make sure it’s designed with your customers in mind. It could also help to offer an online booking system so clients don’t have to pick up the phone to place orders.

It doesn’t have to be expensive. You can find agencies that specialize in platforms like WordPress that are affordable to any business. They can help with WordPress development and optimization so your page stands out from the rest. It really is that simple!

Developing Innovative Marketing Strategies

If you’re looking for an edge in today’s market, then you need to develop creative marketing strategies. This should be something that sets your business apart from other businesses in your industry and it can take any number of forms.

For example, if you run a flower-delivery service, you could partner with florists across the country to offer your customers a nationwide delivery service. If you’re looking for an unusual approach, you could try sending handwritten letters to prospective clients or giving away free high-quality products in exchange for product reviews.

Building Relationships with Key Stakeholders

One of the most effective ways to stand out is by building relationships with your key stakeholders. This could be through email newsletters, social media interactions, or even face-to-face meetings.

Whatever the approach, it’s important to show these people that you appreciate their business, and they’ll remember your company whenever they have something relevant to share with their customers or contacts.

98-slide PowerPoint presentation
Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, [read more]

Want to Achieve Excellence in Strategy Development?

Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu

For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.

These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.

Learn about our Strategy Development Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


68-page Word document
Marketing can make or break a business. Done right, it can help you establish a profitable position in your market. Done wrong, it can be a costly mistake that puts you out of business. With so much at stake, it's essential to have a plan that puts you on the right track. Introducing our marketing [read more]


 
63-slide PowerPoint presentation
 
 
21-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.




Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  


The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.


Connect with Flevy:

     
  


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.