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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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The greatest salespeople aren’t always the greatest CRM experts… and it doesn’t always matter. Every sales department has one. And, sadly, new recruits born into a world of web often sneer at them. The experienced… Why Old School Sales Techniques Work
I was recently visiting an established client and saw the opportunity to “drop In” on a potential client that I had been repeatedly trying to contact. Why wouldn’t you, I hear you ask? I approached… Persistence or Annoyance
There’s no better time than the New Year to bring fresh ideas to your business. Last year we saw the rise of crowdfunding, the announcement of exciting wearable technologies, and a continued effort to engage… Marketing Spend in 2015
What, another clarion call urging executives to fundamentally rethink their business models through digital technology? The business media have had no shortage of these. Many such bulletins focus on radically changing the nature of competition… Digitizing Your Business Model
Don Schwerzler is arguably the world’s leading expert on family business. In fact, he has been working and advising in this field since 1967, a track record of almost half a century. Don has been published in… Our One-on-one with the World Leading Expert on Family-owned Businesses, Don Schwerzler
Changes and improvements in parcel delivery options will give a boost to e-commerce sites in 2015, according to a new report by Fastlane International. The internet retail delivery and international parcel market is poised for… Delivery Innovations for e-Commerce in 2015
Marketing professionals know that social media marketing is word-of-mouth selling multiplied by a million. Philosophically, electronic word-of-mouth (eWoM) is a logical context for any marketing campaign, but practically, implementing eWoM so that it drives web… Make eWoM Work for You
Social media–it’s a hot topic. Much has been written about how important social media is, how to measure it, the pitfalls of doing it, and how it will transform marketing as we know it. What… An in-depth Q&A on Social Media
The making of the Damascene, the Samurai, or the Viking sword, took time. Each blade was meticulously shaped by hand into hundred layers of steel. This was the secret of its superiority. Each blade was also… Formulating Breakthrough Strategy and the Making of the Damascene Sword
Selling can be sleazy when it’s manipulative. “Let me convince you to do something, so I’ll get what I want.” If you want to grow your business, and feel good about yourself at the same… Selling the Solution, Not the Product
For many years, I have struggled and beaten off my competition through hard work and failures. I have read many books and many articles on how to be the best Salesman or the Best Marketer… The Most Common Sales Fallacies
Have you ever notice that so many companies want to be visionary? Able to predict future products and services you need; but yet they also say they respond to market demand by being market-driven. Seems… Innovators or Sheep?