Marketing professionals know that social media marketing is word-of-mouth selling multiplied by a million. Philosophically, electronic word-of-mouth (eWoM) is a logical context for any marketing campaign, but practically, implementing eWoM so that it drives web traffic and convertible sales is another matter. We Are All Connected In an article published in the journal of Business […]
About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.Author Archive | Shane Avron
Improve Your Website to Satisfy Customers
Company websites serve businesses in a variety of ways. To some, it’s the mecca that showcases all of your best work. To others, it’s a way to capture leads. However you categorize your company website, the fact is it projects your brand’s digital presence. It can also be a helpful tool in serving customer needs […]
4 Strategies to Increase Workplace Collaboration
When you enable employees to collaborate freely, you set the stage for business growth. Many people don’t feel like their employer facilitates collaboration, however—in a worldwide survey on workplace communication conducted by Queen’s University, 39 percent of respondents felt their organization didn’t collaborate enough. These findings indicate a desire to work together and communicate effectively, […]
Better Business We Learned from the Creators of ‘South Park’
Great TV shows have creators who spend many hours of many days perfecting every detail of every show before it’s taped. And then there are the co-creators of “South Park,” who do the whole thing in a week. Matt Stone and Trey Parker are the brains and voices behind the wildly popular TV cartoon series […]
Break the Habit: 4 IT Codes That Can Hurt Your Business
Whether you’re a startup or a seasoned business, your IT team is as close to the heart of your everyday functionality as it gets. Making sure your IT team is on the up-and-up is always good for business. An IT person faces many challenges each day to maintain the business and help it establish itself […]
3 Ways to Easily Increase Employee Productivity
There are many ways to increase productivity and employee satisfaction in the workplace. From the layout to the design to the office decorations to the company culture, all of these areas affect how employees feel and how they work. Here are just a few things to consider: Decorate With Plants Researchers have concluded that adding […]
4 Excel Functions Every Business Professional Needs to Know
Microsoft Excel is powerful. You can use Excel to solve simultaneous differential equations, develop financial statements and run a statistical analysis on large data sets. The power of the program comes down to the user’s creativity and the software’s copious functions and formulas. With the introduction of Excel on the new Apple iPad Air, you can […]
Build a World-Class Customer Service Team Now
A product is a tangible thing. From the framework of relationship marketing theory, a product can never create or maintain a connection. This ability to develop long lasting relationships falls to the customer service team. Customer care is more than simply fixing problems. It is establishing a continual link between your customer and your business. […]
Four Lesser-Known Websites that Help Deliver a Big PR Punch
As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high priced public relations firm, there are plenty of lesser-known but reputable websites that can help you boost your PR. For […]
Top Tech Tools to Get Organized, Boost Productivity & Improve Business Operations
Digital devices and tools enable business owners and entrepreneurs to do things better, faster and cheaper, in our personal and at-work lives. But don’t let “shiny object syndrome”—the state of distraction caused by every cool gadget and tech trend that comes down the pike—keep you from using the best digital tools. These tools should be carefully curated […]
