For many companies, improvements in technology over the past few decades haven’t improved their customer service. In 1976, a White House study found that only 23 percent of customers were completely satisfied with companies’ solutions to their problems, while 44 percent said that solutions companies provided were at least acceptable. Today, the percentage of customers […]
About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.Author Archive | Shane Avron
Avoid These 5 Common Causes of Small Business Failure
Want to start a new business? Good luck. Half of all new businesses fail within five years and more than 66 percent fail within 10 years, according to the U.S. Small Business Administration. The University of Tennessee analyzed thousands of small-business failures in an effort to identify their underlying causes. Here are some of the […]
Essential Technology for Starting Your Business
Sixty-six percent of millennials want to start their own business, according to Bentley University’s Millennials at Work survey. Despite these aspirations, entrepreneurship among Americans under 30 had reached a 24-year low by 2015, down to 3.6 percent of households compared to 10.6 percent in 1989 and 6.1 percent in 2010, the Wall Street Journal (WSJ) reports. One […]
6 Lessons You Can Learn to Improve Your Manufacturing Efficiency
When Ford introduced the first moving assembly line, he changed more than the car industry. He transformed the culture of our workforce and the expectations that consumers have of producers. Since then, manufacturers have become the role models of savvy business and global cultural awareness. Seeing the Big Picture Unlike service providers who tend to […]
Office Security Features That Will Not Fool Burglars
In order to keep their offices seemingly safe and secure, business owners often spend a lot of money on “fake” security products that are designed to fool burglars. While these security measures have great intentions, most burglars are well aware of product impostors. To keep a retail location as safe as possible, consider doing away […]
An Entrepreneur’s Guide to Charities, Fundraisers, and Giving Back
If you’re an entrepreneur, it’s important to keep in mind that the single biggest factor in sales and repeat business is invoking an emotional response in your customers long after they’ve left your presence. That kind of impression is worth more than hundreds of tweets, emails and promo codes could ever be. And the most […]
Public Relations for Small Business
These days, more and more small business owners are looking for ways to keep their companies in a state of constant growth. If this is your goal, it’s important to note that obtaining top notch public relations services can help you realize the objective. Review the quick reference guide found below to learn more about […]
The New Rules of Video Marketing: 3 Tips to Get up to Date
YouTube gets more hits than Google every day. Just let that sink in. In an age where technology is moving at breakneck speed and social media outlets seem to be multiplying at an alarming rate, the marketing world can seem like a pretty cluttered and confusing place. But one thing is for sure: video is […]
5 Reasons Your Business Should Embrace Geofencing
Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet also did the same, according to Google’s Understanding Consumers’ Local Search Behavior. The study also discovered that four in five consumers want ads customized to their city, zip […]
Success Secrets of Centuries-old Companies
Companies are dying faster than they used to, according to a BCG study. In 1970, the average public company lasted over 55 years. By 2010, this had dropped to just over 30 years. The risk of a company exiting the market in five years is now 32 percent, compared to 5 percent 50 years ago. […]
Business Risk Basics Enterprise Owners Should Know
Sixty percent of business organizations face a wide range of increasing risks, according to a Chartered Global Management Accountant report on the Global State of Enterprise Risk. But less than 35 percent of these companies have a formal enterprise risk management program in place. Thirty percent of U.S. companies report experiencing an operational surprise over the past […]
Combine Customers’ Online and In-store Shopping Experience for Sales
Fifty percent of smartphone owners compare prices online while in a store, a phenomenon known as “showrooming,” according to Wiser. One third of these then go on to purchase from competitors. Meanwhile, 69 percent of smartphone users “webroom” by researching products online and then visiting a local store to purchase them, reports a Merchant Warehouse study. As […]
