Previously, I wrote a post about how companies can use social marketing to distribute content and tell their brand story to the target market. I discussed how many companies are using social media to highlight their sustainability programs and the ways they improve communities. However, many remain skeptical of storytelling as a marketing tool, and even sustainability programs […]
About John White
He is a Chief Marketing Officer at Social Marketing Solutions, the LinkedIn group owner of Publishers and Bloggers, MBA candidate, and contributor to Dice Tech News, CareerToolbox, Linked Into Business, and more. You can connect with him on John WhiteAuthor Archive | John White
Tell Your Company’s Brand Story Using Social Marketing
Marketing is no longer just about pushing a product, rather it is a compelling brand story that makes an organization stand out. @SocialMktgSltns Social media is an extremely effective tool to distribute your company’s brand story to vast audiences. However, with all the “chatter” out there on social networks, it is easy to get lost in […]
