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The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

Do Your Key Customer Accounts Consider Your Organisation to be an ‘Ideal’ Supplier? Maybe it’s Time to Find Out! (Part II)

Editor’s Note:  You can read Dr. Ted Marra’s Part 1 of Do Your Key Customer Accounts Consider Your Organisation to be an ‘Ideal’ Supplier? Maybe it’s Time to Find Out! here. * * * * If you… Do Your Key Customer Accounts Consider Your Organisation to be an ‘Ideal’ Supplier? Maybe it’s Time to Find Out! (Part II)

Do Your Key Customer Accounts Consider Your Organisation to be an ‘Ideal’ Supplier? Maybe it’s Time to Find Out! (Part I)

While much has been said over the years about customer-supplier relationships, organisations still don’t seem to get it right often enough.  If we’ve heard the phrase, ‘No organisation is an island’ once, I’ve heard it… Do Your Key Customer Accounts Consider Your Organisation to be an ‘Ideal’ Supplier? Maybe it’s Time to Find Out! (Part I)