Before we get to how to improve customer experience, let’s just recap on why we should care about improving the customer experience. Deloitte said that customer-centric companies are 60% more profitable than their less customer-centric counterparts. That’s right, 60% more profitable. And that’s not just one of those throw-away marketing stats. It’s from Deloitte, one of […]
About Andy Lees
Andy Lees is the founder of Satsum, a customer experience analytics platform. Andy is an expert in consumer insights, having spent over 20 years in the industry. Prior to founding Satsum, Andy was Product Director at Lumi and Innovation Director for Kantar (WPP group). You can connect to him on LinkedIn here.Author Archive | Andy Lees
How Customer Satisfaction Drives Sales Growth
You’ve been told you should be measuring your customer satisfaction, but you’re wondering if it’s really worth it. Or, maybe you’re trying to drive sales growth and wondering whether improving your customer satisfaction will help. Well the short answer is “yes, customer satisfaction has been proven to drive sales growth.” Improving your customer satisfaction really […]
