Editor's Note: Take a look at our featured best practice, Marketing Plan Development Framework (63-slide PowerPoint presentation). A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This PowerPoint presentation is a guide to developing a comprehensive marketing plan.
Marketing Management topics include:
Marketing Management Process
Market Segmentation
Market [read more]
Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.
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Marketing is one of the most important aspects of a business, due to how it can help boost your audience base and connect you with more customers. Good marketing is essential for business growth, and because of that, many businesses are putting in a lot of time, money and resources to ensure that they nail their marketing to help improve their chances of long-term success.
Most businesses are engaging heavily with digital and social media marketing and email marketing, as well as more traditional avenues like radio, print and video marketing, however, there are various other forms of marketing that many companies are sleeping on that when used can give your business an interesting avenue to reach customers as well as give you a competitive edge. Here are three unique types of marketing your business should try.
SMS marketing
SMS marketing is the practice of sending text messages to registered customers to provide updates, offer coupons and promote new products. The reason to do this is to help improve engagement and encourage customers to make conversions with your business. Using SMS marketing is beneficial as it’s a really direct way of reaching customers. As most people these days have a mobile device with them throughout the day, an SMS marketing messaging is usually responded to within 5 minutes of being sent, meaning you can get really quick results via doing this.
Using Agency SMS Messaging Software can also be useful in conducting surveys so that businesses can learn how to improve their service. This is because you get a high response rate from SMS and a quick response too, making it a great way to collect data promptly.
Voice marketing
Voice marketing is a newly emerged type of marketing technique and is one that’s set to become far more important as the years go on. It’s currently not a widely utilized marketing strategy, however, this means that businesses have an opportunity to gain an advantage if they utilize it correctly.
Voice marketing revolves around utilizing the technology in personal assistant aids such as the Amazon Alexa, Google Home and Siri, to make sure your websites, product or services are the ones being suggested when these are asked to perform a search. To market for voice, you need to optimize your content for voice search, which is actually pretty similar to optimizing for organic search. Additionally, you can also gain further leverage in this domain by creating a Google action or Alexa skill, which can boost your brands awareness.
Guerrilla marketing
Guerrilla marketing is a creative type of marketing used to help improve word of mouth and is generally implemented to create a buzz. The main way to conduct guerrilla marketing is to place bold and clever brand activations in high-traffic physical locations. This can help brands reach customers in a fun, exciting and crucially cost-effective way, meaning you can grow brand awareness. Major examples of guerilla marketing include installations in outdoor, urban areas, targeting high-traffic locations such as train stations, and even promotions at live events such as festivals.
Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior [read more]
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Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.
"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu
For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.
These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow [read more]
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to [read more]
This is a PowerPoint deck on how to conduct effective Strategic Marketing and Sales Planning. It is based on the Systems Thinking Approach, one of the most comprehensive and holistic approaches in the market to strategic planning in all areas. The purpose of this presentation are:
1. To gain a [read more]
Questionnaire and charts to analyse the performance of your marketing department across 23 criteria.
You can use it internally or with your customers. For example, propose it to your marketing manager to help him/her understand where are the strengths and weakness of the department.
This [read more]
Marketing is one of the most important aspects of a business, due to how it can help boost your audience base and connect you with more customers. Good marketing is essential for business growth, and because of that, many businesses are putting in a lot of time, money and resources to ensure that they nail their marketing to help improve their chances of long-term success.
