flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

4 Keys to Help You Reach Your Sales Goals

salesIf you want to “always be closing” like the characters in “Glengarry Glen Ross,” you need to always be learning. You can grow your sales numbers exponentially if you have a firm commitment to improving your sales technique and strategies by learning new approaches to gain market share.

Having the desire to improve beyond your current measure is a critical starting point. Stagnation is your enemy. Pledge to work hard to grow and evolve. Here are four keys to help you make the jump to the next level in your sales career and improve your sales numbers:

Know Your Market

A good salesperson should know their market inside out. By studying the market, you can identify the strengths and weaknesses of it so that you can better address those points in your sales pitch and product offerings in an effort to better suit the needs and wants of your audience.

In order to make the most of your time, edit your media consumption to be focused on your business market. Swap television for podcasts and books by industry professionals so that you can soak up the knowledge of those who have gone before you. By harnessing the power of situational awareness, you can increase your sales tenfold.

Understand Your Audience

Beyond knowing the overall market, you should also have a solid understanding of your sales audience. What does your target customer like? What are their dislikes? Beyond that, you should also know what kind of media they predominantly consume, and what social media websites they frequent. This can help you to better understand how to most effectively communicate with your customer base so that you can pitch your product in a manner that makes it as easy as possible to complete the sale.

Once you know what social media apps are most frequented by your customers, make sure that you are active on those platforms. Whether it is Instagram, Facebook, Snapchat, Twitter or Google+, create your own profile to offer a more personal glimpse inside your business and show your audience that you have common interests.

Sell Around the Clock

If you want to master your sales technique, you need to learn how to make any opportunity a business opportunity. One easy way to learn how to do this is by taking on a new sales project so you can make the most of any downtime from your regular gig. Join a sales platform like Amway and sell their products in your spare time to test out new pitching styles so you can easily see what works and what falls flat. Not only is this a low-risk way to improve, but it is also a way to bolster your income while you are refining your sales skills.

Come from a Helpful Place

Forget about your bottom line. Instead, think about how you can help your customers. Frame your sales pitch around how your product or service can help your client. Focus on how your client will benefit from what you are selling and aim to genuinely want them to reap those positive improvements.

The Go-Giver” by Bob Burg and John David Mann delves into this subject even deeper, illustrating the prosperity and fulfillment that can lie within the joys of giving, rather than receiving.

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.



Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   What does it take to achieve Operational Excellence? Read this guide and learn to build an integrated Business Execution System from Six Sigma Master Black Belt Frank Adler, co-founder of Operational Excellence Consulting. [Learn more]
The Fiaccabrino Selection Process (FSP) is a proven methodology for increasing sales and reducing turnover, developed by "Mr. Roche," Charles Fiaccabrino. Mr. Fiaccabrino is a Sales Executive with over 50 years of experience. [Learn more]   Learn this time-tested approach to Change Management authored by Ron Leeman, recipient of the Change Leader award by the World HRD Congress in 2012. Ron Leeman has been Change, Process and Project professional since 1974. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  


The Flevy Business Blog (http://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

Flevy (http://flevy.com) is the marketplace for premium business documents, such as management frameworks, presentation templates, and financial models. Our documents are of the same caliber produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Learn more about Flevy here.


Connect with Flevy:

   
  


About Flevy.com   /   Terms   /   Privacy Policy
© 2015. Flevy LLC. All Rights Reserved.