Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.







Flevy Management Insights Q&A
How do companies ensure that Hoshin Kanri does not become a rigid process that stifles creativity and adaptability?


This article provides a detailed response to: How do companies ensure that Hoshin Kanri does not become a rigid process that stifles creativity and adaptability? For a comprehensive understanding of Hoshin Kanri, we also include relevant case studies for further reading and links to Hoshin Kanri best practice resources.

TLDR Integrate Flexibility, Empower Teams, and Leverage Technology in Hoshin Kanri to Enhance Creativity and Adaptability, ensuring Continuous Improvement and Innovation.

Reading time: 4 minutes


Hoshin Kanri, also known as Policy Deployment, is a methodical approach to Strategic Planning and Management in businesses, ensuring that the company's strategic goals are consistently reflected in the priorities at every level. However, one of the challenges companies face with Hoshin Kanri is ensuring it does not become a rigid process that stifles creativity and adaptability, which are crucial for innovation and responding to changing market conditions. To address this challenge, companies can adopt several strategies to maintain flexibility and encourage innovation within the Hoshin Kanri framework.

Embedding Flexibility in the Planning Process

One of the key strategies is to embed flexibility directly into the Strategic Planning process. This can be achieved by setting aside resources specifically for innovation and unexpected opportunities. For example, Google’s famous "20% time" policy, where employees are encouraged to spend 20% of their time on projects that interest them, has led to the creation of some of its most successful products, such as Gmail and AdSense. While not directly cited by consulting firms, this approach aligns with the principles recommended by innovation experts and thought leaders in the field of Strategic Management.

Additionally, companies can incorporate regular review and adjustment cycles into their Hoshin Kanri process. This allows them to reassess their strategic objectives and KPIs in light of new information or changing market conditions. For instance, a quarterly strategy review meeting can be an effective platform for this purpose, ensuring that the company remains agile and can pivot as necessary without waiting for the annual planning cycle.

Moreover, embracing a culture of experimentation and learning can help companies remain flexible. This involves encouraging teams to test new ideas and approaches on a small scale before rolling them out company-wide. By doing so, businesses can learn from failures and successes alike, continuously improving their strategies and operations in an agile manner.

Explore related management topics: Strategic Planning Agile Hoshin Kanri

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Empowering Teams and Encouraging Autonomy

Empowering teams and encouraging autonomy is another critical element in preventing Hoshin Kanri from becoming a rigid process. By delegating decision-making authority to the teams closest to the action, companies can foster a more dynamic and responsive environment. This approach is supported by research from consulting firms like McKinsey & Company, which highlights the importance of decentralization in accelerating decision-making and enhancing innovation.

Creating cross-functional teams that bring together diverse perspectives and expertise can also stimulate creativity and ensure that strategic initiatives are more comprehensively developed and implemented. These teams can work on specific projects or objectives, leveraging their collective knowledge to find innovative solutions to complex problems.

Furthermore, establishing clear but flexible guidelines for teams can help maintain alignment with the company’s strategic goals while allowing for creativity and innovation. This balance is crucial for ensuring that autonomy does not lead to fragmentation or misalignment with the overall strategic direction of the company.

Leveraging Technology and Data for Agility

Leveraging technology and data is essential for companies looking to maintain agility within the Hoshin Kanri framework. Advanced analytics and Business Intelligence tools can provide real-time insights into market trends, customer behavior, and operational performance, enabling companies to make informed decisions quickly. For instance, Accenture’s research on digital transformations emphasizes the role of analytics in enhancing business agility and driving innovation.

Implementing agile project management methodologies, such as Scrum or Kanban, can also help companies become more adaptable. These methodologies focus on iterative development, continuous feedback, and flexibility, which are aligned with the principles of Hoshin Kanri when it comes to executing strategic initiatives.

Moreover, investing in digital platforms that facilitate collaboration and communication across the organization can support the dynamic implementation of strategic initiatives. Tools like Microsoft Teams or Slack enable cross-functional teams to work together more effectively, breaking down silos and ensuring that information flows freely throughout the organization.

In conclusion, while Hoshin Kanri provides a structured framework for aligning and executing on strategic goals, it is essential for companies to integrate flexibility, empower teams, and leverage technology to ensure that the process enhances rather than stifles creativity and adaptability. By doing so, companies can maintain a competitive edge in rapidly changing markets, fostering an environment of continuous improvement and innovation.

Explore related management topics: Digital Transformation Project Management Continuous Improvement Business Intelligence

Best Practices in Hoshin Kanri

Here are best practices relevant to Hoshin Kanri from the Flevy Marketplace. View all our Hoshin Kanri materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Hoshin Kanri

Hoshin Kanri Case Studies

For a practical understanding of Hoshin Kanri, take a look at these case studies.

Strategic Hoshin Kanri Initiative for a D2C Cosmetics Brand

Scenario: A rapidly expanding direct-to-consumer cosmetics firm is struggling with aligning its strategic objectives with operational activities using the Hoshin Kanri methodology.

Read Full Case Study

Hoshin Kanri Deployment in Global Telecom

Scenario: The organization is a major telecommunications provider facing strategic misalignment across its global operations.

Read Full Case Study

Omni-Channel Strategy for SMB Furniture Retailer in North America

Scenario: A prominent SMB furniture retailer in North America is striving to implement a Hoshin strategy to navigate its digital transition challenge.

Read Full Case Study

Hoshin Kanri Implementation for a Rapidly Growing Tech Firm

Scenario: A tech firm in North America has experienced exponential growth in the past year, doubling its staff size and revenues.

Read Full Case Study

Revitalizing Hoshin Kanri for Operational Efficiency

Scenario: A global manufacturing firm has been struggling with operational inefficiencies linked to its Hoshin Kanri strategic planning process.

Read Full Case Study

Supply Chain Optimization Strategy for Chemicals Manufacturer in Europe

Scenario: A leading European chemicals manufacturer is facing significant challenges in its supply chain operations, necessitating a strategic overhaul guided by hoshin planning.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How does Hoshin Kanri adapt to rapidly changing market conditions without losing sight of long-term goals?
Hoshin Kanri, emphasizing Strategic Planning, Alignment, Employee Empowerment, and Continuous Improvement, enables organizations to adapt swiftly to market changes while pursuing long-term goals. [Read full explanation]
How is Hoshin Kanri being used to drive innovation and competitive advantage in the digital era?
Hoshin Kanri is a Strategic Planning methodology that aligns organizational goals with operational activities, promoting Innovation, Agility, and a Culture of Continuous Improvement, crucial for success in the digital era. [Read full explanation]
How can companies ensure the flexibility of their Hoshin Plan without losing sight of their "True North"?
Companies can maintain Hoshin Plan flexibility while aligning with their True North by designing adaptable strategic objectives, incorporating scenario planning, ensuring regular reviews, fostering organizational alignment and communication, empowering leadership, and leveraging technology for real-time adjustments and data-driven decision-making. [Read full explanation]
What metrics or KPIs are most effective for tracking the success of Hoshin Kanri implementation across different organizational levels?
Effective Hoshin Kanri implementation is tracked through Strategic Alignment Metrics, Operational Excellence Metrics, and Employee Engagement and Culture Metrics, ensuring strategy execution and continuous improvement across organizational levels. [Read full explanation]
In what ways can Hoshin Kanri foster a culture of innovation and continuous improvement beyond traditional operational excellence?
Hoshin Kanri fosters a culture of innovation and continuous improvement by aligning Strategic Objectives with innovation goals, promoting a Continuous Learning Culture, and empowering employees, thus driving operational efficiency and competitive leadership. [Read full explanation]
How can organizations ensure the sustainability and environmental considerations are integrated into Policy Deployment processes?
Achieve long-term success by integrating Sustainability and Environmental Considerations into Policy Deployment through Strategic Alignment, Stakeholder Engagement, and Continuous Improvement. [Read full explanation]
What role does artificial intelligence play in enhancing the effectiveness of Policy Deployment?
AI enhances Policy Deployment by streamlining processes, improving decision-making and strategic alignment, and fostering innovation, leading to greater operational excellence and agility. [Read full explanation]
What emerging technologies are most likely to impact the efficiency of Hoshin Planning processes in the next five years?
Emerging technologies like AI, Blockchain, and IoT are set to significantly improve Hoshin Planning by enhancing alignment, agility, and accountability in strategic management. [Read full explanation]

Source: Executive Q&A: Hoshin Kanri Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.