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What are the next big trends in renewable energy that businesses should prepare for?


This article provides a detailed response to: What are the next big trends in renewable energy that businesses should prepare for? For a comprehensive understanding of Sustainability, we also include relevant case studies for further reading and links to Sustainability best practice resources.

TLDR Organizations should prepare for the renewable energy trends of Decentralization and Digitization, advancements in Energy Storage Technologies, and the emergence of Green Hydrogen by adopting proactive Strategic Planning and investing in new technologies.

Reading time: 4 minutes


The renewable energy sector is undergoing rapid transformation, driven by technological advancements, policy shifts, and changing consumer preferences. For organizations looking to stay ahead, understanding these trends is critical. This analysis will delve into the next big trends in renewable energy and provide actionable insights for C-level executives to prepare their organizations for what lies ahead.

Decentralization and Digitization of Energy Systems

One significant trend is the decentralization and digitization of energy systems. Traditional, centralized energy systems are giving way to decentralized models, where energy generation, storage, and consumption occur closer to the point of use. This shift is facilitated by the proliferation of digital technologies, enabling smarter energy management and distribution. According to McKinsey, digital solutions can enhance the flexibility and reliability of the electricity grid, integrating more renewable sources and enabling real-time demand response mechanisms. This transformation not only reduces transmission losses but also empowers consumers to become 'prosumers'—producing and consuming energy within their microgrids.

Organizations should consider investing in digital platforms that enable the integration of renewable energy sources into their operations. This includes energy management systems (EMS) that optimize energy use and storage based on real-time data. Additionally, leveraging blockchain technology can ensure transparent and secure energy transactions within decentralized networks, fostering trust among participants.

Real-world examples of this trend include the Brooklyn Microgrid project in New York City, which allows residents to buy and sell locally generated solar energy over a blockchain-based platform. Such initiatives not only demonstrate the feasibility of decentralized energy systems but also highlight the potential for digital technologies to revolutionize the energy sector.

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Advancements in Energy Storage Technologies

Another pivotal trend is the advancement in energy storage technologies. The intermittent nature of renewable energy sources like solar and wind has historically been a significant barrier to their widespread adoption. However, recent breakthroughs in battery technology are making renewable energy more viable and reliable. For instance, Bloomberg New Energy Finance reports a rapid decline in the cost of lithium-ion batteries, projecting a further 70% reduction by 2030. This cost reduction is making energy storage systems economically feasible, enabling organizations to store excess energy generated during peak production times for use during demand spikes or low production periods.

Organizations should explore opportunities to incorporate advanced energy storage solutions into their renewable energy strategies. This could involve deploying large-scale battery storage systems to mitigate the risks associated with energy intermittency or investing in research and development to explore alternative storage technologies such as flow batteries or compressed air energy storage (CAES).

Companies like Tesla and Siemens are leading the way in integrating energy storage solutions into renewable energy projects. Tesla’s Powerpack and Powerwall systems, for instance, are being used in homes, businesses, and utility-scale projects around the world to store renewable energy, demonstrating the practical applications and benefits of advanced energy storage.

Explore related management topics: Cost Reduction

Green Hydrogen as a Game Changer

Green hydrogen, produced through the electrolysis of water using renewable energy, is emerging as a game-changer in the renewable energy landscape. It offers a solution to decarbonize sectors where electrification is challenging, such as heavy industry and transportation. The International Energy Agency (IEA) highlights green hydrogen’s potential to play a pivotal role in achieving global decarbonization goals. As technology matures and costs decline, green hydrogen could become a cornerstone of the global energy system, providing a clean, versatile energy carrier.

For organizations, engaging with green hydrogen means considering it in long-term Strategic Planning and investment decisions. This could involve assessing the feasibility of green hydrogen for operations, particularly for those in energy-intensive industries, or exploring partnerships with technology providers and other stakeholders in the green hydrogen value chain.

Real-world applications are already underway, with projects like the Hydrogen Council, a global initiative of leading energy, transport, and industry companies committed to developing the hydrogen economy. In regions like the European Union, substantial investments are being made to ramp up green hydrogen production as part of broader efforts to achieve carbon neutrality by 2050.

Organizations must stay abreast of these trends in renewable energy to remain competitive and sustainable. Decentralization and digitization, advancements in energy storage technologies, and the rise of green hydrogen present both challenges and opportunities. By adopting a proactive approach to Strategic Planning, investing in new technologies, and fostering innovation, organizations can navigate the complexities of the renewable energy transition and emerge as leaders in a greener, more sustainable future.

Explore related management topics: Strategic Planning Value Chain

Best Practices in Sustainability

Here are best practices relevant to Sustainability from the Flevy Marketplace. View all our Sustainability materials here.

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Explore all of our best practices in: Sustainability

Sustainability Case Studies

For a practical understanding of Sustainability, take a look at these case studies.

Low-Carbon Transition Strategy for Mid-Sized Agricultural Firm

Scenario: A mid-sized agricultural firm in the Midwest is facing pressure to align its operations with emerging sustainability standards and reduce its carbon footprint.

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Sustainability Optimization for a Global Food Production Company

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Carbon Footprint Reduction in Power & Utilities

Scenario: The organization is a mid-sized power generation company in the renewable sector, facing substantial pressure to further reduce its carbon footprint amidst tightening environmental regulations and increasing market competition.

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Corporate Sustainability Enhancement in a Fast-growing Technology Firm

Scenario: A rapidly expanding technology organization engaged its entire workforce to implement sustainable practices as a part of its growth strategy.

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Luxury Brand Sustainable Sourcing Initiative

Scenario: The organization in question operates within the luxury fashion sector and has recently come under scrutiny for its environmental footprint and supply chain practices.

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Sustainability Transformation for a Global Beverage Producer

Scenario: A multinational beverage producer with operations in over 80 countries is grappling with sustainability challenges.

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Related Questions

Here are our additional questions you may be interested in.

How can companies use supply chain analysis to reduce their environmental footprint?
Supply chain analysis enables organizations to reduce their environmental footprint by focusing on green procurement, optimizing logistics, enhancing product design and packaging, and adopting Circular Economy practices for operational efficiency and sustainability. [Read full explanation]
How do sustainable investment trends impact corporate governance and shareholder expectations?
Sustainable investment trends are reshaping Corporate Governance and Shareholder Expectations by prioritizing ESG factors, demanding greater transparency, linking executive compensation to ESG performance, and integrating ESG risks into Risk Management strategies. [Read full explanation]
How can companies effectively measure the ROI of their sustainability initiatives?
Organizations can effectively measure the ROI of sustainability initiatives by establishing a comprehensive framework that includes KPIs, leveraging technology and data analytics, and considering intangible benefits like brand reputation. [Read full explanation]
How can executives measure the ROI of sustainability initiatives effectively?
Executives can effectively measure the ROI of sustainability initiatives by integrating them into Strategic Planning, using both quantitative and qualitative metrics, and learning from successful case studies. [Read full explanation]
How are companies addressing biodiversity loss through their sustainability initiatives?
Companies are addressing biodiversity loss by integrating Strategic Planning, Operational Excellence, and Innovation into their sustainability initiatives, supported by Leadership and a culture of sustainability, to ensure operational resilience and global ecosystem sustainability. [Read full explanation]
How does Corporate Social Responsibility impact stakeholder trust and company reputation?
Corporate Social Responsibility significantly impacts stakeholder trust and company reputation by promoting Transparency, Accountability, and positive Social and Environmental Impact, thereby driving Consumer Loyalty, Investor Interest, and Employee Engagement. [Read full explanation]
What strategies are proving effective in reducing the carbon footprint of the shipping industry?
The shipping industry is reducing its carbon footprint through the adoption of cleaner fuels, energy efficiency measures, regulatory compliance, market mechanisms, and innovative partnerships, demonstrating a multifaceted approach towards sustainability. [Read full explanation]
How are HSE (Health, Safety, and Environment) practices being integrated into sustainable business models?
Integrating HSE into sustainable business models is crucial for Operational Excellence, improved profitability, and corporate reputation, requiring Leadership commitment, advanced technologies, and a culture valuing HSE excellence. [Read full explanation]

Source: Executive Q&A: Sustainability Questions, Flevy Management Insights, 2024


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