Flevy Management Insights Case Study
Center of Excellence Strategy for Semiconductor Manufacturer
     David Tang    |    Center of Excellence


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Center of Excellence to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A semiconductor manufacturing firm faced challenges in Operational Efficiency and Knowledge Management within its Center of Excellence, leading to delayed product development and poor interdepartmental collaboration. The revitalization initiative resulted in a 20% faster time-to-market for new products and a 30% increase in operational efficiency, underscoring the importance of Strategic Planning and Change Management in driving organizational success.

Reading time: 8 minutes

Consider this scenario: A semiconductor manufacturing firm in the high-tech industry is facing significant challenges in maintaining its competitive edge due to inefficiencies within its Center of Excellence.

Despite being at the forefront of technological innovation, the organization is struggling to optimize its knowledge management and best practice sharing. Consequently, this has led to suboptimal collaboration between departments, delayed product development cycles, and an overall decrease in operational efficiency.



The semiconductor manufacturing firm's situation suggests a disconnect between the Center of Excellence's intended role as a hub of expertise and its actual functioning. Initial hypothesis point towards a lack of clear governance, undefined processes for knowledge transfer, and inadequate measurement of the Center of Excellence's performance as potential root causes for the observed inefficiencies.

Strategic Analysis and Execution Methodology

The adoption of a structured, multi-phase approach to revitalize the Center of Excellence can provide a roadmap to reclaiming operational efficiency and enhancing competitive advantage. This methodology, akin to those utilized by leading consulting firms, ensures a comprehensive and systematic transformation.

  1. Assessment and Benchmarking: In this initial phase, the organization's current CoE practices are benchmarked against industry standards to identify gaps. Key activities include stakeholder interviews, process documentation review, and performance metrics analysis. Insights regarding governance structures and knowledge sharing effectiveness are sought, with common challenges being resistance to change and incomplete data.
  2. Strategy Development: Here, the focus is on defining a clear vision and strategy for the CoE. This involves establishing governance models, setting objectives, and identifying necessary capabilities and resources. Potential insights include recognizing the need for specialized roles or technology investments to facilitate knowledge management.
  3. Process Re-engineering: The third phase involves redesigning processes to align with the new strategy. Activities include mapping current processes, identifying inefficiencies, and proposing improvements. Key analyses may reveal process bottlenecks that hinder collaboration and knowledge flow.
  4. Implementation: During this phase, the organization executes the new processes and governance framework. It involves change management initiatives, training sessions, and pilot programs. Interim deliverables include revised process documents and training materials.
  5. Monitoring and Continuous Improvement: Finally, a system for ongoing monitoring of CoE performance is established. This phase focuses on setting up KPIs, conducting regular reviews, and iterating processes based on feedback. Common challenges include maintaining engagement and adapting to evolving market conditions.

For effective implementation, take a look at these Center of Excellence best practices:

Center of Excellence (CoE) (60-slide PowerPoint deck)
Centre of Excellence (CoE) Proposal Example (1-page PDF document)
Kanban Board: Center of Excellence (CoE) (Excel workbook)
Centers of Excellence (CoE) - Implementation Toolkit (Excel workbook and supporting ZIP)
Cloud Center of Excellence (CoE) - Implementation Toolkit (Excel workbook and supporting ZIP)
View additional Center of Excellence best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Center of Excellence Implementation Challenges & Considerations

The methodology's success hinges on robust executive sponsorship and cross-functional collaboration. A potential question may concern securing buy-in from all stakeholders, which requires clear communication of the benefits and strategic alignment with overall business goals. Another consideration is the integration of CoE initiatives with other business units, ensuring that the CoE does not operate in isolation but rather as a catalyst for company-wide innovation and efficiency.

After implementation, the organization can expect to see a more agile and responsive Center of Excellence, characterized by streamlined processes and improved knowledge sharing. The reinvigorated CoE should contribute to faster product development cycles and better alignment with market needs, ultimately driving increased profitability and market share.

Implementation challenges may include cultural resistance to new processes and governance structures. Overcoming such inertia requires a well-planned change management strategy, emphasizing the value of the new CoE model and providing adequate training and support during the transition.

Center of Excellence KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Tell me how you measure me, and I will tell you how I will behave.
     – Eliyahu M. Goldratt

  • Time-to-Market for New Products: Indicates the CoE's impact on accelerating innovation cycles.
  • Number of Best Practices Implemented: Reflects the effectiveness of knowledge sharing.
  • Employee Satisfaction with CoE Resources: Measures the perceived value of the CoE by staff.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation, it became evident that leadership engagement is critical to the CoE's success. A Gartner study found that initiatives with active C-suite sponsorship have a 42% higher success rate than those without. This underscores the importance of C-level executives in driving change and ensuring the alignment of the CoE with strategic objectives.

Another insight pertains to the importance of technology in enabling the CoE. Advanced collaboration tools and knowledge management systems have been instrumental in facilitating seamless information exchange and innovation.

Center of Excellence Deliverables

  • CoE Strategic Plan (PowerPoint)
  • Knowledge Management Framework (Word)
  • Process Optimization Report (PDF)
  • Change Management Playbook (PowerPoint)
  • Performance Dashboard Template (Excel)

Explore more Center of Excellence deliverables

Center of Excellence Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Center of Excellence. These resources below were developed by management consulting firms and Center of Excellence subject matter experts.

Center of Excellence Case Studies

A well-known technology firm successfully restructured its CoE by implementing a new governance model, which resulted in a 30% reduction in time-to-market for new product releases. Another case involved a leading semiconductor company that integrated advanced analytics into its CoE operations, leading to a 25% improvement in cross-functional collaboration and innovation.

Explore additional related case studies

Securing Stakeholder Buy-In

Securing stakeholder buy-in is a critical step in ensuring the success of a Center of Excellence (CoE). To achieve this, it's imperative to communicate the strategic value of the CoE clearly and align it with the broader business objectives. Executives should be presented with a compelling business case that outlines the potential return on investment and details how the CoE will contribute to achieving key business outcomes.

According to McKinsey, companies that engage their executives in the transformation process are 1.8 times more likely to report a successful CoE implementation than those that do not. Furthermore, involving stakeholders early in the process helps to identify potential resistance and address concerns proactively. Regular updates and demonstrations of early wins can maintain momentum and support throughout the organization.

Integration with Business Units

Integrating the CoE with existing business units is essential to avoid silos and ensure that the CoE's efforts amplify the organization's overall performance. This requires a clear understanding of the business units' goals and challenges and the development of a collaborative model that leverages the CoE's expertise to support these objectives.

Accenture research highlights that CoEs that closely collaborate with business units can improve overall organizational agility by up to 33%. To foster this integration, the CoE should establish regular communication channels and joint initiatives with business units. This encourages a culture of shared learning and continuous improvement, which is vital for sustaining the CoE's relevance and impact.

Measuring CoE Performance

Measuring the performance of a CoE goes beyond traditional metrics. It involves evaluating both tangible outcomes, such as process improvements and cost savings, and intangible benefits like knowledge dissemination and cultural impact. Developing a balanced scorecard approach that captures a range of KPIs can provide a comprehensive view of the CoE's performance.

Deloitte's insights suggest that high-performing CoEs are characterized by their ability to measure and communicate value continuously. By having a robust measurement framework, CoEs can demonstrate their contribution to the organization's strategic goals and justify ongoing investment. This framework should be reviewed and updated regularly to reflect the evolving priorities of the organization.

Change Management Strategy

A well-structured change management strategy is vital for the smooth implementation of a new CoE model. This strategy should address the human side of change, focusing on communication, training, and support systems to help employees adapt to new ways of working. Executives need to lead by example, championing the CoE's vision and reinforcing the benefits of the changes.

According to a study by Prosci, projects with excellent change management effectiveness are six times more likely to meet or exceed their objectives. The strategy should include a plan for managing resistance, which can be mitigated by involving employees in the design and implementation of CoE initiatives. This not only helps in addressing their concerns but also empowers them to contribute to the CoE's success.

Additional Resources Relevant to Center of Excellence

Here are additional best practices relevant to Center of Excellence from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Accelerated time-to-market for new products by 20% through streamlined processes and enhanced collaboration within the Center of Excellence.
  • Implemented 15 new best practices across departments, leading to a 30% increase in operational efficiency.
  • Improved employee satisfaction with CoE resources by 40%, as measured by annual surveys.
  • Secured active C-suite sponsorship, correlating with a 42% higher success rate in CoE initiatives.
  • Utilized advanced collaboration tools and knowledge management systems, significantly boosting information exchange and innovation.

The initiative to revitalize the Center of Excellence (CoE) has been markedly successful, as evidenced by the significant improvements in operational efficiency, employee satisfaction, and innovation cycles. The key to this success was the structured, multi-phase approach that included comprehensive benchmarking, strategic planning, and process re-engineering, all underpinned by robust executive sponsorship and effective change management. The integration of advanced technology played a crucial role in facilitating knowledge sharing and collaboration, further contributing to the CoE's achievements. However, the journey was not without its challenges, including overcoming cultural resistance and ensuring continuous engagement from all stakeholders. Alternative strategies, such as more aggressive early-stage stakeholder engagement or the adoption of more flexible process models, might have further enhanced outcomes by addressing resistance more proactively and adapting more swiftly to feedback.

For next steps, it is recommended to focus on sustaining the momentum achieved through the initiative. This includes regular review and iteration of CoE processes to adapt to evolving market conditions and business needs. Further investment in technology to support the CoE's operations should be considered, alongside ongoing efforts to foster a culture of innovation and collaboration. Expanding the scope of the CoE to include emerging technologies and market trends could also ensure that the organization remains at the forefront of the industry. Finally, continuous measurement and communication of the CoE's value to the organization will be crucial in securing ongoing support and investment.

Source: Global Market Penetration Strategy for Chemical Manufacturer in Bioplastics, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Operational Excellence Strategy for Ambulatory Health Care Provider

Scenario: An established ambulatory health care provider is facing operational inefficiencies and market position erosion, challenging its status as a center of excellence.

Read Full Case Study

Operational Efficiency Strategy for Fabricated Metal Product Manufacturing

Scenario: A mid-sized fabricated metal product manufacturer is at a crossroads, needing to establish a center of excellence to overcome its strategic and operational hurdles.

Read Full Case Study

Operational Excellence Strategy for Professional Services Firm

Scenario: A professional services firm is recognized as a center of excellence in providing cutting-edge consulting solutions, but is currently facing a 20% decline in client retention rates and a 15% drop in revenue over the past two years.

Read Full Case Study

Center of Excellence Strategy for Ambulatory Health Care Services in Competitive Market

Scenario: The organization, a leading provider in ambulatory health care services, is grappling with operational inefficiencies within its Center of Excellence.

Read Full Case Study

Transformation Strategy for Fabricated Metal Product Manufacturer

Scenario: A mid-sized fabricated metal product manufacturer faces declining market share and profitability due to increased competition and rising raw material costs.

Read Full Case Study

Transformation Strategy for Robotics Manufacturer in Medical Devices

Scenario: A leading robotics manufacturer in the medical devices sector is grappling with a 20% decline in market share due to increased competition and rapid technological advancements.

Read Full Case Study

Operational Efficiency Enhancement in Aerospace

Scenario: The organization is a mid-sized aerospace components supplier grappling with escalating production costs amidst a competitive market.

Read Full Case Study

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.