Leveraging Social Media across Business Functions PPT
This PPT slide, part of the 34-slide Social Media Management PowerPoint presentation, presents a structured overview of the Social Media Value Chain, detailing 5 key functions: R&D, Purchasing, Production, Marketing & Sales, and After Sales. Each function is illustrated with specific examples that highlight how organizations leverage social media to enhance their operations.
In the R&D section, "The Daimler Blog" is cited as a tool for fostering stronger innovation. It emphasizes the importance of gathering concrete market data derived from customer feedback and opinions on innovations. This suggests that engaging with customers through social media can lead to more informed product development.
The Purchasing segment features a "Supplier portal aid matrix," which simplifies the buying process. It indicates that an integrated communication platform enhances interactions between customers and suppliers, streamlining procurement activities. This can lead to efficiency gains in sourcing and supplier management.
For Production, the slide mentions the use of an internal social media portal like Yammer at DHL. This promotes higher productivity by reducing email traffic and improving team management across different locations. The implication is that social media tools can facilitate better collaboration and operational efficiency.
The Marketing & Sales section highlights L’Oreal’s video channel on YouTube, which serves as an effective marketing strategy. It points to lower costs and increased sales efficiency, showcasing how social media can drive customer engagement and sales performance.
Finally, the After Sales function discusses "Telekom helps" on platforms like Twitter and Facebook. This approach fosters customer commitment and transparency by addressing inquiries publicly and collecting additional customer data. Overall, the slide illustrates how integrating social media across various functions can lead to operational improvements and enhanced customer relationships.
This slide is part of the Social Media Management PowerPoint presentation.
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Social Media Strategy Team Management Value Chain Supplier Management Product Development Sales Innovation Production Feedback
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