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BENEFITS OF DOCUMENT
Don't create your monthly Marketing report from scratch. This worksheet is a good example of how to setup a monthly marketing report to present to your management to get a clear view of your department's result. This excel worksheet contains all the metrics to answer questions like:
How much traffic are you driving to your website?
How many customers did your marketing efforts generate?
This template should make monthly reporting much faster, so you and your team can focus on driving results.
Studies show that C-level management is increasing their demand for marketing measurement and reporting, and yet, half of marketers don't feel prepared to provide hard metrics to their executives. Marketers need to be able to clearly communicate their impact on bottom-line metrics in order to get the budget approved, advance in their positions. and simply get recognized for a job well done. Improving marketing reporting is the key to making this happen.
To help you compile these metrics. we've created a Monthly Marketing Reporting Template, complete with an Excel reporting spreadsheet and an accompanying PowerPoint deck. The components of this template will help you measure the key metrics that your team impacts, and communicate those metrics back to your team, director, CEO, and boss.
This template will help you report on the following key metrics:
1. Total Reach
2. Reach By Channel
3. Total Website Visits
4. Website Visits By Source
5. Total Leads Generated
6. Leads Generated by Source
7. Total Customers Driven by Marketing
8. Marketing-Generated Customers by Source
9. Visit-to-Lead Conversion Rate
10. Lead-to-Customer Conversion Rate
11. Visit-to-Customer Conversion Rate
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Social Media Strategy Excel: Monthly Marketing Reporting Worksheet Excel (XLSX) Spreadsheet, Safwan Khan
ABOUT THE AUTHOR: SAFWAN KHAN
App & Website Development | Founder of Startupily | Business Consultant.
I have a database of 100 business documents that are professionally created and designed. They have been used by large corporations.
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Size: 59.6 KB
Related Topic(s): Social Media Strategy
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): May 23, 2017
Most recent version published: May 25, 2017
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