Structured Framework for Competitive Analysis PPT

This PPT slide, part of the 40-slide Competitive Analysis PowerPoint presentation, outlines a structured approach to competitive analysis, emphasizing the importance of defining, profiling, and comparing competitors. It begins with 3 starting points: a key question, an issue tree, and a research plan. These elements serve as the foundation for the analysis, ensuring that the focus remains on the most relevant competitors.

The first section, "Define the Relevant Competitor Set," highlights the need to establish an initial competitive set and set screening criteria. This step is crucial as it directs the analysis toward the most pertinent competitors, although it can be challenging to identify new entrants or emerging threats.

Next, the slide discusses the "Profile Competitors" phase. Here, the objective is to summarize competitor performance in a standardized format. This includes understanding each competitor's strategic intent, strengths, weaknesses, and product offerings. A tailored framework based on specific information and client needs is suggested to enhance the profiling process.

The final section, "Compare and Position Competitors," focuses on evaluating competitors along common criteria such as capabilities and customer attributes. This comparison aims to identify potential threats and opportunities, providing a clear view of where each competitor stands in relation to one another.

The "Next Step" section indicates that insights gained from this analysis will be instrumental in shaping overall strategy. This structured approach not only clarifies the competitive environment, but also aids in strategic decision-making, making it a valuable tool for any organization looking to refine its market positioning. Overall, the slide presents a methodical framework that can lead to more informed strategic choices.

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