Technology Commoditization (PowerPoint PPTX)

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This product (Technology Commoditization) is a 25-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Companies, especially technology related ones, used to spend a significant amount of time, effort, and capital to innovate and develop a Competitive Advantage on the basis of their design and engineering.

Development of high-tech production and design tools that integrate design and engineering knowledge has simplified the Innovation and Production processes. Consequently, it is now much easier for new entrants to leverage readily and cheaply available technical knowledge and tools to accelerate the development of their own technology-intensive products. We can call this phenomenon the Technology Commoditization.

This transition has produced new worldwide competitors and allows for new alternatives for customers. At the same time, it has also brought forth dire and possibly existential problems for established market leaders.

Market leaders now have to contemplate strategies to counter this existential challenge. For this, there are 4 general strategies they can rely on:

1. Instead of focusing on the commoditized portions of the Value Chain, emphasis should be on complex systems design and defendable areas.
2. Differentiation should be based on pushing the design envelope and scaling rapidly in areas where embedded knowledge in tools is high.
3. Noticeable Intellectual Property should be the point of differentiation and should be uncompromisingly safeguarded.
4. Process knowledge should be guarded in indiscernible areas.

This presentation discusses the effects of Technology Commoditization in detail, as well as its counter measures. Additional topics discussed include the Learning Curve, Experience Curve, Technology Commoditization Matrix, Patent vs. Trade Secret, among others.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Innovation, Manufacturing, Product Management PowerPoint Slides: Technology Commoditization PowerPoint (PPTX) Presentation, LearnPPT Consulting

$25.00

FlevyPro price: FREE (included in subscription)

This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.

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