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Author: LearnPPT TOP AUTHOR [?]

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File Type: 25-slide PowerPoint presentation (PPTX)

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DOCUMENT DESCRIPTION

This product (Technology Commoditization) is a 25-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Companies, especially technology related ones, used to spend a significant amount of time, effort, and capital to innovate and develop a Competitive Advantage on the basis of their design and engineering.

Development of high-tech production and design tools that integrate design and engineering knowledge has simplified the Innovation and Production processes. Consequently, it is now much easier for new entrants to leverage readily and cheaply available technical knowledge and tools to accelerate the development of their own technology-intensive products. We can call this phenomenon the Technology Commoditization.

This transition has produced new worldwide competitors and allows for new alternatives for customers. At the same time, it has also brought forth dire and possibly existential problems for established market leaders.

Market leaders now have to contemplate strategies to counter this existential challenge. For this, there are 4 general strategies they can rely on:

1. Instead of focusing on the commoditized portions of the Value Chain, emphasis should be on complex systems design and defendable areas.
2. Differentiation should be based on pushing the design envelope and scaling rapidly in areas where embedded knowledge in tools is high.
3. Noticeable Intellectual Property should be the point of differentiation and should be uncompromisingly safeguarded.
4. Process knowledge should be guarded in indiscernible areas.

This presentation discusses the effects of Technology Commoditization in detail, as well as its counter measures. Additional topics discussed include the Learning Curve, Experience Curve, Technology Commoditization Matrix, Patent vs. Trade Secret, among others.

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Technology Commoditization PowerPoint document (pptx)

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This business document is categorized under: Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Manufacturing Innovation Product Management

Number of Slides: 25 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Aug 19, 2022

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