flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

The Wonderful World of Google Reviews

Editor's Note: Take a look at our featured best practice, Digital Transformation Strategy (145-slide PowerPoint presentation). Digital Transformation is being embraced by organizations across most industries, as the role of technology shifts from being a business enabler to a business driver. This has only been accelerated by the COVID-19 global pandemic. Thus, to remain competitive and outcompete in today's fast paced, [read more]

* * * *

The success of a business often depends on the reception by the consumer or customer. As such, business reviews on Google can be a powerful asset to aid the success of your company. Plus, they’re not as difficult or as daunting as you might think. Online reviews are the digital answers to time old “word of mouth” can greatly increase your customer base and improve your reputation.

Are Online Reviews Worth the Hype?

Online reviews are made of voluntary consumer generated evaluations of a business or its product/service. These reviews are commonly posted on review sits or on the company website itself. A study in 2019 showed that online shoppers in the US expect a significant number of review for a product to help them make decisions when shopping online.

First, why are online reviews worth looking into for your business? Here’s some figures to allay your concerns:

19% of US online users trust online reviews even as much as personal recommendations. A significant 36% of internet users between the ages of 25 and 34 use online reviews when doing research on brands and products. Around half of all global internet users aged from 24 to 35 post reviews online. Trust in businesses can be built by reading on average 4 to 6 online reviews and the overall star rating is rated as the most important factor when judging a local business.

With these figures in mind, it’s easy to see why online reviews are worth some time and investment. Let’s delve into three reasons why reviews are so important:

  • Reviews effect rankings. A business with a multitude of reviews is going to naturally rank higher in a search result than a company with just a handful.
  • Reviews help mobile searches. When people search using their mobile, which is primarily the number one way that people search nowadays, businesses with reviews are certain to show up higher.
  • Google is the search engine that is most used. You want your reviews to be where people will see them, so use Google reviews to advertise your business and boost your reputation.

If reviews are so good, how do you go about getting them? There are a few ways to do it.

  • Be upfront and ask for them! You’ll be surprised at the number of people willing to help you out when you just ask.
  • Make it easy to do. Provide clear and direct links to review websites.
  • Don’t be impatient, follow up! People are busy and they forget, so, when appropriate, remind people to give you the review you’ve asked for.
  • Train your staff to ask for reviews too. If you’re a business that offer receipts, add it to the bottom. Make a small sign to go on the counter with a reference to your review process. After a transaction, send out an email including the links they need to leave a review.

Although it might be temping, don’t offer an incentive to give a review. Google doesn’t allow it, and you won’t get away with it, besides the fact it’s an unethical tactic to try. Don’t’ go overboard either, as too many reviews will come across as unnatural and forced. Set small goals and built up from there!

The Pros and Cons

There are a number of pros and cons when it comes to online reviews as they have the power to make or break your business.

The Perks

  • Online reviews boost the customer’s confidence in your business. With this high level of confidence, they are more likely to continue recommending your business to others.
  • Additionally, online reviews act as free advertising. Advertisements cost a lot of money, but reviews are considered just as trustworthy, if not more.
  • The evolution of your business can be motivated by reviews. They offer a source of feedback, criticism, and suggestions. They help you to be informed of any issues and allow you to make changes to improve the customers experience.
  • Customers are likely to spend 31% more on a product that has good reviews. More reviews mean more sales!
  • Good online reviews widen your customer base as people are more attracted to a business that has gained people’s confidence.

The Pitfalls 

  • Fake reviews can be really damaging. Fortunately, laws are changing to protect businesses from the harm caused by fake reviews. In fact, a major clampdown in 2021 resulted in 2.7 million fake online reviews removed during that year. Using technology, review sites can enhance their process of identifying and removing fake reviews. Even with this progress, but they are still prevalent in the online world.
  • A study revealed that customers are more likely to post bad experiences and other customers have a higher tendency of reading them.
  • You need to accept the fact that you can’t make everyone happy so no matter how good your product or service is, a few bad reviews are inevitable.
  • Outdated reviews can also be a hazard because they’ll give the impression that your business is also outdated. Therefore, it’s beneficial to keep reviews up to date and relevant.
  • In just a few negative reviews, potential customer’s confidence is lost.

However, if negative reviews do crop up there are ways to handle them. An essential part of reputation management is responding to a negative review, as frustrating as it might feel. Responding in the correct way may bring about a positive result. Reply quickly, acknowledge the customers issue, apologise, and take responsibility. By doing your bit to make things right, it’s likely to resolve the situation and prove you are a responsible and caring businessperson. Provide an explanation, take the discussion out of the limelight to a private channel and act to solve the problem. Although negative reviews might be inevitable, the damaging consequences of such reviews can be prevented. Prepare yourself to negative comment and don’t be put off from the many positive benefits that come with online reviews.

32-slide PowerPoint presentation
The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet and quantifies the financial components of the project, [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources


407-slide PowerPoint presentation
This is a very comprehensive document with over 400+ slides--covering 58 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, [read more]


 
1150-slide PowerPoint presentation
 
 
103-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.


Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.