Staying ahead of the curve in the retail sector is nothing short of an ordeal. A fundamental element in beating competition entails developing capabilities critical for the future. To this end, it is critical for organizations to reinvest the savings achieved through IT Cost Management into building those critical capabilities. Before finalizing the areas to […]
Tag Archives | pricing strategy
Target Costing: An Effective Approach to Pricing Products
Cost-based Pricing is fast becoming a relic of the past and being substituted by the concept of Target Costing. Target Costing is referred to as an organized process to determine the cost at which a proposed product must be developed so as to generate profits at the product’s anticipated selling price in future. In highly […]
Pricing Strategy: To Skim or to Penetrate?
Pricing is arguably the most critical component of your marketing mix. It directly drives how your product is positioned and what target segment you go after. Below, we have 5 documents that help you determine and craft a robust pricing strategy for your product or service. They range in topics from covering the basic question […]
The Complete Product Launch Strategy Toolkit
Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]
Strategic Marketing Plan, Porter’s Five Forces, Business Performance, and more
New & Recommended Documents (Week of 6/17) 1. Porter’s Five Forces View more from learnppt Developed by Michael Porter, Porter?s Five Forces is a classic business framework for evaluating the attractiveness of a particular industry by analyzing 5 forces. It is useful to utilize Porter?s Five Forces in conjunction with a SWOT analysis of the industry. [Read […]
Capital Budgeting, Pricing Strategy, Mintzberg’s 10 Schools of Thought, and more
New & Recommended Documents (Week of 6/3) 1. Capital Investment Analysis View more from ganesh10 Capital Investment Analysis Also called Capital Budgeting – a complex topic simplified in an easy to understand presentation which is completely self-explanatory. Explains the framework for financial analysis with examples and provides practical [Read More] 2. Ten Schools of Thought on Strategic […]
