Understanding others has a lot to do with collaboration, performance management, and building effective teams. Developed by Taibi Kahler in the 1970s, Process Communication Model (PCM) is a prominent psychometric tool for individual and team development. The main utility of the PCM model is in understanding others’ personality types, discovering one’s own personality, and personifying […]
Tag Archives | behavior
Problem of Change and Behavioral Change
Problematic situations exhibit a common structure or pattern. The structure of most problems comprises 3 main elements: The Problem State The Solved State The Solution Path The Problem State implies “what is,” the Solved State denotes “what should be,” and the Solution Path implies the changes integral to bridging the gap between the two states. […]
6 Theories of Motivation
Satisfied, engaged, and encouraged employees are absolutely crucial for the success and growth of an organization. However, interpreting the human psyche and determining what encourages and drives people to achieve their objectives isn’t easy to figure out for leaders and human resources experts. This is where research and insights gathered from the various Theories of […]
How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change
Product managers, marketers, and designers are often confused as to what they should do to increase the chances of customers’ engagement and uptake of their offering. Changing individuals’ behavior to enhance engagement, productivity, innovation, and happiness isn’t straightforward. It takes a lot of effort, time, and resources to execute initiatives aimed at transforming behaviors and […]
Learn to Affect Customer Behavior Using the Theory of Planned Behavior
How can you change the behavior of your customers? Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]
