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How to Measure Your Email Bounce Back – Decrease Your Email Bounce Rate

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Email marketing is one of the most effective ways to market your product or service. But for email marketing to be successful, it’s essential to monitor the effectiveness of your emails by measuring your bounce-back rate.

By monitoring your email bounce backs, you can learn which parts of your content are causing people not to open or read your emails. The best way to do this is by maintaining a clean email list and not sending out spam emails. In this article, we will walk you through the steps of how to measure your bounce-back rate and what to do if it’s too high.

What Is The Email Bounce Rate?

Email bounce rate is the percentage of emails sent that are never delivered to the intended recipient’s inbox. Due to various reasons such as incorrect addresses or non-existent mail ids, it can be reduced by double-checking your database before sending out any mailers.

How Is The Email Bounce Rate Calculated?

The email bounce rate is derived by dividing the number of bounced emails by the number of emails sent and multiplying the result by 100. The formula is as follows:

Email Bounce Rate = (Number of bounces* / Number of delivered emails) x 100.

6 Ways to Reduce Email Bounce Rate

1. Authenticate Your Domain

Authenticating your email domain is not only essential but also necessary for any organization. For example, AOL has strict rules when it comes to emails that are coming from non-AOL domains. If an email is coming from another domain other than AOL, then there are chances that AOL will mark this email as spam.

So, you can verify the domain by adding an SPF record or DKIM signature to ensure that everyone receives your message.

2. Consider Using Double Opt-In

Double opt-in is a method that requires new subscribers to confirm their email address, either by clicking on a link in an automated email message or by entering the code provided into a form. After someone has confirmed their email address, they are added to your subscriber list.

This process allows you to reduce the bounce rates because it prevents spammers from signing up for your list. This way, you can identify junk emails, reduce your website’s bounce rate, and improve deliverability.

3. Clean Your Email Lists Regularly

An email list is the most important asset of any business. You need to clean your list to maintain good email hygiene regularly.

Regular cleaning of your email database will help you get better results in terms of engagement and revenue over a period. This will help you build trust with the readers and also improve your deliverability rate.

Moreover, every business should also be concerned about cleaning email lists to reduce bounce rates and ensure that its marketing campaign reaches the right audience.

4. Test and Segment Your Email Lists

One of the most common reasons for an email to bounce is that they were sent to a list that wasn’t segmented. The best way to approach email marketing is via a targeted segmentation from the start.

To do this well, you need to segment your list. There are several ways to segment an email list. You could segment it by gender, age, location, or even interests. Segmenting makes sure that you’re sending the right message to the right people at the right time. It’s also essential to test various segments and messages for you to know what works best!

5. Create Engaging Email Content

A high bounce rate is a telltale sign that you’re doing something wrong with your email marketing. It could be the subject line, the content, or other factors. But whatever it is, it’s costing your business money and time and should be addressed immediately.

If you want your emails to be engaging, here are some tips for you:

  • Use video in emails. It’s proven that emails with videos are much more likely to get opened by recipients than those without. So don’t hesitate when it comes to using these excellent marketing tips in your next newsletter!
  • Make sure that the subject line of every email is clear.
  • Use images. Most people don’t have time to read emails anymore because of their busy lifestyle, so including images can help break up all that text and make it easier to consume.

6. Use a Good Email Service Provider (ESP)

A good email service provider has many benefits. You can get emails delivered to the inbox, avoid spam complaints and reduce the bounce rate.

Moreover, a good ESP reduces bounce rates and increases conversion rates by helping you send emails relevant to the reader. This is possible because it allows you to create custom forms for collecting information from visitors, which can later be used to make segments based on user preferences and interests. So, choose it wisely.


If you want to decrease your email bounce rate and increase the number of emails reaching the intended recipients, you must measure your email bounce back. By implementing these strategies today, you should see an improvement in your email bounce rate within a week or two! So what are you waiting for? Roll out all these tips.

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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

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