Marketing Plan of a Consulting Firm (PDF)

This document is a marketing plan for "ABC's Consulting Firm."

MARKETING MISSION:
To expand the brand equity of ABC to include our consulting solutions.

MARKETING OBJECTIVES:
Internally
•  Align business consulting marketing activities with business plan priorities and strategic objectives
•  Build networks to execute business consulting marketing activities globally, incorporating best practices
•  Integrate/Leverage marketing activities for higher return on investment
•  Increase internal understanding and support of ABC's business consulting capabilities

Externally
•  Increase marketplace awareness of ABC's business consulting capabilities
•  Champion the customer's "voice." (e.g.: use customer-friendly language, issues, etc.)
•  Benefit from objective reporting and analysis of ABC's business consulting practice
•  Generate integrated marketing/thought leadership programs to educate/inform external audiences

ABC has a single point of view on the future for business. In the network economy, the applications that support a business's key processes and relationships must receive and process information from sources inside and outside the enterprise – allowing people to do business when, where and how they want. While traditional business frameworks have always focused on physical and financial assets, ABC provides Market Integration SM solutions, enhancing a company's ability to connect with its key intangible sources of value – customers, suppliers, investors and employees.