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HIGHLIGHTS
DOCUMENT DESCRIPTION
This document is a marketing plan for "ABC's Consulting Firm."
MARKETING MISSION:
To expand the brand equity of ABC to include our consulting solutions.
MARKETING OBJECTIVES:
Internally
• Align business consulting marketing activities with business plan priorities and strategic objectives
• Build networks to execute business consulting marketing activities globally, incorporating best practices
• Integrate/Leverage marketing activities for higher return on investment
• Increase internal understanding and support of ABC's business consulting capabilities
Externally
• Increase marketplace awareness of ABC's business consulting capabilities
• Champion the customer's "voice." (e.g.: use customer-friendly language, issues, etc.)
• Benefit from objective reporting and analysis of ABC's business consulting practice
• Generate integrated marketing/thought leadership programs to educate/inform external audiences
ABC has a single point of view on the future for business. In the network economy, the applications that support a business's key processes and relationships must receive and process information from sources inside and outside the enterprise – allowing people to do business when, where and how they want. While traditional business frameworks have always focused on physical and financial assets, ABC provides Market Integration SM solutions, enhancing a company's ability to connect with its key intangible sources of value – customers, suppliers, investors and employees.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Consulting Sales PDF: Marketing Plan of a Consulting Firm PDF (PDF) Document, Documents & Files
AUTHOR: DOCUMENTS & FILES
Documents & Files has published 130 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales
It applies to All Industries
File Size: 173.8 KB
Number of Pages: 34
Related Topic(s): Consulting Sales
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Apr 26, 2014
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