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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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UPDATE: This article will no longer be updated. All updates are now being made directly to our Management Topics section. Due to the rapid growth of our documents library, we have developed a less manual… Recommended Documents by Business Topic
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative… The Peter Principle in Reverse
These days, the local business is like a folk hero. Plenty of people committed to support their municipal economy and personal, human business vow to keep as much of their money local as possible, but… Staying Local? What Your Business Could Be Missing Out On…
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative… Sales Strategy Implementation: Why Culture Matters
Scores of manuscripts, books, periodicals, and assorted publications have been written about Sales and Sales Management–most of which are brilliantly conceived and well intentioned. The reader understands the basis of the information either theoretically, conceptually,… Implementation: Turning Sales Theory into a Reality
One big challenge that most every consulting practice faces is the ability to differentiate. While it might seem like there are many similar consulting practices, you know that your practice is superior in many ways.… 33 Ways to Use Digital Means to Differentiate Your Consulting Practice and Separate from the Pack
Flevy recently collaborated with Charles Fiaccabrino to develop an exclusive business framework, the Fiaccabrino Selection Process. In most sales organizations, your top 20% sales performers generate 80% of the revenues. The question is, why are… The Fiaccabrino Selection Process, a Flevy Exclusive Framework on Selecting the Best of the Best
In the broadest sense, context is the sandwich board you wear around telling people how you are feeling before you ever open your mouth. Have you ever had a friend ask you “what’s wrong” just… Context Is Everything
According to Wikipedia, “A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization’s content (text, video, audio, animation, etc.) and is generally the highest… What Is a Chief Content Officer?
Successful Creative Campaigns Engage the Customer First. Period. Brand, Product, and Service will Follow. The growth rate for sharing and creating digital information is at an insane pace. According to Digital Trends, sharing data grew… Successful Creative Campaigns Engage the Customer First. Period.
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to… The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey
The advent of social media has contributed significantly to the changing brand and company marketing paradigm. Marketing speak is quickly being replaced by thought leadership. A company or brands target audience is not interested in… Content Marketing Not Working Out? Flatten Your Organization