Editor’s Note: This article is an excerpt from the full Integrated Strategy Execution (ISE) Executive Briefing report, available for free download from Flevy here. * * * * Is poor execution inevitable? The short answer is no, but let’s explore this further. A recent Harvard Business Review article highlighted that over 70% of organisations admit […]
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What Is Digital Transformation?
Organizations across all industries are undertaking “digital transformation” projects. But, what exactly is it? And, are they doing it right? At it’s core, Digital Transformation is driven by the tangible shift in the role of the technology within an organization. No longer as purely a support function that enables business processes, technology is now capable […]
Brand Strategy 101. How Can You Make Your Brand Stronger?
Based on research with almost 200,000 consumers across 40 countries, the ad agency Young & Rubicam developed a Brand Value framework called the Brand Asset Valuator (BAV). BAV is based on one of the most extensive research programs on branding ever conducted. Here is the essence of BAV. Brand Value can be measured by applying understanding and […]
5 Misconceptions about Business Strategy
We all like to talk about strategy. It’s cool to do so. But in order to craft a great strategy, it’s crucial to understand the underlying business strategy principles. All too often, people who talk about strategy don’t really know what strategy is all about. This article wants to change that! First, let’s take a […]
7 Steps to Produce a Strategy-on-a-Page (SoaP)
Every year you are asked to assess the previous year’s business performance and update your strategies to meet the needs of a changing environment, including new opportunities and emerging opposition to your business’ efforts. You have to schedule a brainstorming session with your business leaders, review your company’s vision and mission statements, measure current state […]
Public Relations for Small Business
These days, more and more small business owners are looking for ways to keep their companies in a state of constant growth. If this is your goal, it’s important to note that obtaining top notch public relations services can help you realize the objective. Review the quick reference guide found below to learn more about […]
The New Rules of Video Marketing: 3 Tips to Get up to Date
YouTube gets more hits than Google every day. Just let that sink in. In an age where technology is moving at breakneck speed and social media outlets seem to be multiplying at an alarming rate, the marketing world can seem like a pretty cluttered and confusing place. But one thing is for sure: video is […]
5 Reasons Your Business Should Embrace Geofencing
Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet also did the same, according to Google’s Understanding Consumers’ Local Search Behavior. The study also discovered that four in five consumers want ads customized to their city, zip […]
Benchmarking Basics. What Is It and How Do You Do It?
Benchmarking is a very powerful tool many organizations use to not only measure and gauge their performance against competition, but also to push themselves to be best-in-class. Benchmarking is a source of Competitive Advantage and Continuous Improvement (Kaizen). Wikipedia defines benchmarking as: Benchmarking is the process of comparing one’s business processes and performance metrics to […]
The “Secret Sauce” of Creativity and Innovation
A few years ago, Kaggle, an online community of data scientists, posted a problem that was sponsored by NASA, the European Space Agency (ESA), and the UK’s Royal Astronomical Society. These agencies needed a new mathematical algorithm capable of parsing the distortions caused by dark matter in the photographic images of galaxies. Just ten days […]
Success Secrets of Centuries-old Companies
Companies are dying faster than they used to, according to a BCG study. In 1970, the average public company lasted over 55 years. By 2010, this had dropped to just over 30 years. The risk of a company exiting the market in five years is now 32 percent, compared to 5 percent 50 years ago. […]
Strategy Is Just Like Air
I’ve had a great response to my recent post announcing whywhathow (my venture into the world of strategy, performance and governance for not-for-profit and professional services organisations, if you missed it). So, how will whywhathow make a difference, you might ask? Is my approach really special or unique? That will ultimately be for others to decide, but […]
