|
flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
|
Putting the Balanced Scorecard to work can be quite a challenge. Yes, the Balanced Scorecard has been around for a long time. Yes, there are many Balanced Scorecard example out there. But that doesn’t change… Putting the Balanced Scorecard to Work: 11 Great Tips
You’ve no doubt heard about using partnerships to further your business, but perhaps you dismissed it as something only the big brands can do. That’s not the case — in fact, businesses of all sizes… Nab the Best of Both Worlds by Forming a Marketing Partnership
Segmentation. Everyone’s doing it, but are you doing it right? Although segmentation should help target the right customers, it does not always bring the intended value. Inappropriately or incorrectly defined segments may lead management… An Introduction to Market and Customer Segmentation
First, let’s define Value Proposition. Here’s what Wikipedia has to say: A value proposition is a promise of value to be delivered and acknowledged. Creating a value proposition is a part of business strategy. Kaplan and… How Compelling Is Your Value Proposition?
Editor’s Note: This article is an excerpt from the full How to Create Leadership Pull for Operational Excellence whitepaper, available for free download from Flevy here. * * * * Several times a year, over the last decade,… How Do We Create Leadership Pull for Operational Excellence?
Editor’s Note: This article is an excerpt from the full Integrated Strategy Execution (ISE) Executive Briefing report, available for free download from Flevy here. * * * * Is poor execution inevitable? The short answer… How to Build a World Class Strategy Execution
Organizations across all industries are undertaking “digital transformation” projects. But, what exactly is it? And, are they doing it right? At it’s core, Digital Transformation is driven by the tangible shift in the role of… What Is Digital Transformation?
Based on research with almost 200,000 consumers across 40 countries, the ad agency Young & Rubicam developed a Brand Value framework called the Brand Asset Valuator (BAV). BAV is based on one of the most extensive research… Brand Strategy 101. How Can You Make Your Brand Stronger?
We all like to talk about strategy. It’s cool to do so. But in order to craft a great strategy, it’s crucial to understand the underlying business strategy principles. All too often, people who talk… 5 Misconceptions about Business Strategy
Every year you are asked to assess the previous year’s business performance and update your strategies to meet the needs of a changing environment, including new opportunities and emerging opposition to your business’ efforts. You… 7 Steps to Produce a Strategy-on-a-Page (SoaP)
These days, more and more small business owners are looking for ways to keep their companies in a state of constant growth. If this is your goal, it’s important to note that obtaining top notch… Public Relations for Small Business
YouTube gets more hits than Google every day. Just let that sink in. In an age where technology is moving at breakneck speed and social media outlets seem to be multiplying at an alarming rate,… The New Rules of Video Marketing: 3 Tips to Get up to Date