Many businesses are genuinely believe in reducing their carbon footprint, and incorporate this into their products and day to day strategies. However, it can easily seem like a fad or an ingenuine sales pitch; therefore, you need to understand how to market it properly and effectively. Poor green marketing can do a lot of harm […]
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All about Personal Branding!
“Personal branding is not about you. It’s about putting your stamp on the value you deliver to others.” – William Arruda, Personal Branding Guru Regardless of age, status, and of the business we happen to be in, we all need to understand the importance of Personal Branding. Despite the popularity of this term, there is […]
The Benefits of Volunteering!
“Volunteering is at the very core of being a Human. No one has made it through life without someone else’s help.” – Heather F. Henry Each one of has his own philosophy to handle life challenges or crisis; each one of us has a different approach regarding the choices we take every day. These choices […]
Education Is the Future!
“Education is the most powerful weapon we can use to change the world.” – Nelson Mandela After a long journey in strategic marketing, communication and related fields, I realized that there is no more important than bringing joy and happiness to the people around us. I have learned that people will forget about your past […]
4 Stages to Overcome Your Pain
These stages may not heal the pain, but it can teach us how to accept it and live with it! Our reaction to any particular crisis differs from one person to another depending on our experience and maturity on the subject, our ability to handle it and embrace the means to go over it. Understanding […]
Why Public Relations Is Important in a Modern Business
Have you ever wondered why some businesses worry so much about public relations and how it can benefit your business? It’s an area that could change your company for the better and change the way other people view your organization. Below are some of the main reasons why PR is so important in today’s business […]
4 Ways to Make Any Office Space More Impressive
Common sense and numerous marketing studies confirm that clients are typically more receptive with a professional environment. Of course, in business it’s normal to judge a book by its cover, and if a company is operating out of a shabby cubicle centre in a building that looks abandoned it’s not going to be nearly as […]
What You Need to Start a Business
Starting a business is an exciting idea. You could be working for yourself on your own time and doing the things that you love. There are a few things you need to have before you start up a business, however: An Idea The very first thing you’re going to need is obviously an idea. What […]
A Look at the Processes the Cloud Is Streamlining
Cloud technology has dramatically changed the way that businesses operate, and the way that workers and students keep track of, back up, and share their files with others. If you want to take a closer look at the processes that the cloud has been streamlining, keep reading to learn more. Improved, Efficient Business Sales Between […]
BSE Ltd., Asia’s Oldest Stock Exchange, to Go Public!
Editor’s Note: This author has developed an Excel-based financial model that contains historical financial data for BSE Ltd. over the last decade, based on consolidated financial statements. The data has been collated from BSE’s annual reports for these ten years, and manually hard-coded into the financial model. You can view this BSE Ltd. (Bombay Stock Exchange) Excel Model […]
How Technology Helps You Deliver Better Customer Service
For many companies, improvements in technology over the past few decades haven’t improved their customer service. In 1976, a White House study found that only 23 percent of customers were completely satisfied with companies’ solutions to their problems, while 44 percent said that solutions companies provided were at least acceptable. Today, the percentage of customers […]
Follow These 13 Lean Principles to Eliminate Waste in the Warehouse
In managing and improving the operations of your warehouse, consider Lean initiatives to eliminate all waste and bring value to your customers beyond their expectations. Here are 13 principles to follow. 1. Communicate effectively and often. Clearly communicating to workers your organizational goals, key performance indicators (KPIs), and the processes to achieve them is one […]
