Archive | General RSS feed for this section

The failure rate for small businesses is surprisingly high. In 2019, the Small Business Administration published statistics showing that almost 50% of all small businesses permanently close their doors within five years. In order to increase their chances of finding success in today’s competitive market, small business owners should first make sure that they are ready to […]

Last year, businesses had a rough time with the market due to the global pandemic. While many businesses had to shut down, others were launched despite the situation. It was all a matter of resilience and agility. Business owners had to be open-minded and quick on their feet to effectively adapt to the changing business […]

Whilst most of us have signed up to a loyalty scheme at one point or another, you may be wondering how valuable they actually are for businesses and whether you should create one. A well-designed loyalty program can help you build customer loyalty, deepen engagement and attract new customers.  According to research, consumers account for […]

Has it ever happened to you that you received an incorrect invoice after availing service from a business? How did you feel at that moment? Pretty sure a large chunk of people who received a wrong invoice subconsciously formed a negative impression about the said business. It’s rightly said that a bad billing experience is […]

Social media is an essential part of your online marketing strategy when used effectively. A well-thought-out social platform campaign can increase your brand’s exposure, help you interact with your target audience, and build the trust and loyalty of your fans. If you want to take advantage of this free-to-use PR tool, consider these 7 tips […]

Clients don’t always know what they want from a marketing agency, but they expect positive results either way. Despite the challenge many marketers face from uncommunicative clients, you still need to show them how your business will improve their reach and spending power. To do this, you need to present your company’s results in a […]

Often businesses focus on marketing to Millennials and forget the importance of marketing to the next generation: Generation Z. Now, you might wonder who Gen Z is and what makes them so different from Millennials. As an introduction, you should know that individuals in Gen Z were born between 1997 and 2014, and they are […]

Processing payroll is an important task for any organization. As it is linked directly to the employees of the organization, it implies that it is linked to the company’s performance. A happy employee is more productive and is a valuable asset for any organization. Major challenges that the organization faces to process their payroll efficiently […]

Payroll can actually be pretty difficult to manage, as easy as paying employees on time and correctly seems. Payroll is more than just hours multiplied by rate of pay or a per-pay-period sum. Payroll has the ability to influence and affect a business on all levels. An employee’s whole experience within a firm and their […]

We’re living in a world where new brands seem to pop up every minute. Maybe you’re part of one of these brands, or you see your brand drowning in a sea of new brands. Advanced technology makes it very easy to start a business, causing saturated markets. And at the same time, this global digitalization […]

The world of business has transformed in the last thirty or so years with the tremendous growth of the internet, e-commerce and online marketing. Indeed, the web has become so influential that it is estimated around 70% of all consumers now begin their shopping journeys with an online search, further highlighting just how integral the […]

Feedback is a vital component of a successful, growing business. Without evaluation,  constructive criticism, and positive reinforcement, a business will remain stagnant, missing out on learning opportunities and doing better.  There is a stigma surrounding peer to peer feedback in the workplace; a general sense of nervousness felt by employees. Interestingly, it surprises many people […]