Why is marketing important? Methods and ways of promoting a company or brand change almost daily. It is foolish to think that what worked a couple of years ago will still work today. Like everything… The Death of Marketing: Strategies to Avoid in 2021

Life has changed for just about everyone since COVID-19 struck. Entire industries shut down, and many workers either lost their jobs or were forced to work from home. Shoppers stayed at home, too, but online… 5 Trends for Retail Marketing in 2021

As a business, minimizing risks is top priority. However, certain internal factors like human errors and technological mishaps can be beyond control. What’s worse is that it can impact your business leading to a downward… Risk Mitigation in Business Operation

They say smart businesses stay on top of cash flow. Cash flow problems are natural speed bumps along the long winding road of business ownership. That said, like fuel to a car, when left unfilled… How Your Business Can Use Cash Flow Management Tactics

Establishing a memorable and appealing brand for your business is crucial, and one aspect of this involves the effective use of trademarks to benefit your fledgling entrepreneurial efforts. Unless you are a seasoned brand-builder, you… The Power of Trademarks in Branding

The failure rate for small businesses is surprisingly high. In 2019, the Small Business Administration published statistics showing that almost 50% of all small businesses permanently close their doors within five years. In order to increase their… 4 Financial Habits Every Business Owner Should Develop

Last year, businesses had a rough time with the market due to the global pandemic. While many businesses had to shut down, others were launched despite the situation. It was all a matter of resilience… eCommerce Business Ideas amid a Pandemic

Whilst most of us have signed up to a loyalty scheme at one point or another, you may be wondering how valuable they actually are for businesses and whether you should create one. A well-designed… What Are the Advantages of Implementing a Rewards Program

Has it ever happened to you that you received an incorrect invoice after availing service from a business? How did you feel at that moment? Pretty sure a large chunk of people who received a… Billing Disaster Alert: Follow These Tips to Avoid Accounting Woes and Save Time

Social media is an essential part of your online marketing strategy when used effectively. A well-thought-out social platform campaign can increase your brand’s exposure, help you interact with your target audience, and build the trust… How Social Media Can Grow Your Business (and Tips for Using It Effectively)

Clients don’t always know what they want from a marketing agency, but they expect positive results either way. Despite the challenge many marketers face from uncommunicative clients, you still need to show them how your… How Marketing Professionals Can Easily Show Clients the Results They’re Getting

Often businesses focus on marketing to Millennials and forget the importance of marketing to the next generation: Generation Z. Now, you might wonder who Gen Z is and what makes them so different from Millennials.… 3 Promotional Products That Appeal to Gen Z