flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.




Building Consensus in Your Family Business

By Don Schwerzler | July 7, 2015

Editor's Note: Take a look at our featured best practice, Digital Transformation Strategy (145-slide PowerPoint presentation). Digital Transformation is being embraced by organizations across most industries, as the role of technology shifts from being a business enabler to a business driver. This has only been accelerated by the COVID-19 global pandemic. Thus, to remain competitive and outcompete in today's fast paced, [read more]

* * * *

5184416224_6d3392a5f9Building consensus about how the business should be operated, now and into the future, is one of the most difficult problems confronting family businesses.

In a non-family business, the answer is rather simple and obvious: Develop and implement a strategic plan.

In a family business, the process for building consensus is dramatically more complicated and filled with situations that can devastate both the family and the business.

A Strategic Plan for the Family

Many family business owners do not understand that before a family business can develop a successful strategic plan for the business, there should first be a strategic plan for the family. We refer to this as the “Dualism Dynamic”.

For example, ensuring the senior generation’s financial security, independent of the business, generally is a fundamental requirement of the family’s strategic plan. Meeting this goal then becomes a critical objective for the strategic plan of the business.

In other words, the economic engine (the business) is being asked to reach a specific financial goal of the family, as opposed to reaching a business objective such as ROI, or other ratios or measures of profitability. This underscores the importance for building consensus amongst the family members prior to trying to develop a strategic plan for the business.

First Step Toward Consensus

One of the first steps in developing a successful process for building consensus is to clearly understand the different perspectives “between” generations (inter-generational issues) and “among” generations (intra-generational issues).

Inter-generational issues are generally easier to determine, and they are usually related to life stages. For example:

Parent Offspring
Conservative Aggressive
Risk adverse Risk taking
Security conscious Development conscious
Strategy: status quo Strategy: change/growth
Controlling Wanting control
Managing the Past Managing the Future

 

Intra-generational Issues

Intra-generational issues are less likely to be identified and discussed. As a result, these issues tend to “fester” over long periods of time, and they frequently present themselves in an explosive and destructive manner. Building consensus in a family business requires that intra-generational issues be recognized and resolved.

Some of these Intra-generational issues include differences in compensation, perks, status, individual personal values and public recognition factors (visibility). Other problem areas are educational differences, varying levels of personal and professional sophistication, differing opinions of “value contribution,” and, most importantly, spouse issues. Tough issues, that are not addressed, makes building consensus in a family business impossible.

The Role of Facilitators

Because many of the inter-generational and intra-generational issues can be “confrontational,” it is generally a wise investment to retain a Family Business Facilitator who is trained and experienced in dealing with family business dynamics. An objective family business expert can be successful in building consensus in a family business by being an advocate for each faction of the family.

This facilitator can assist the family in organizing and prioritizing real or perceived differences amongst various family members and help build consensus amongst the family. In fact, dealing with these issues can actually become the “agenda” for family retreats.

Objective Understanding of the Business

Concurrent to recognizing the inter-and intra-generational family issues, to develop consensus in an FOB, it is equally essential to gain an objective understanding of the business. From an Operations Management perspective the most difficult problem is clearly identifying the crucial operational characteristics of the business. To be successful, this process should be independently constructed and must be based on operational information, not financial information.

The Importance of Objective Measurement

Unfortunately, in most family businesses the operational characteristics of the business are never accurately or objectively described. Key decisions are based not on hard facts but on various “interpretations” of sometimes unrelated circumstances. This is not an unusual phenomenon: Family businesses tend to rely on well-intentioned people, memory, and varying degrees of managerial expertise to reach their business goals and objectives, rather than creating a sound operating system.

As an illustration, I often ask family business CEOs to question their senior managers about how much work is accomplished daily in their individual areas of responsibility. If these key managers merely are able to report results, without knowing and measuring the labor hours involved, a serious managerial discrepancy exists.

Designing a process for correcting this problem generally can be accomplished within a few days, depending on the complexity of the operation. Validating the operational characteristics of the business should be a high priority issue, one that commands immediate attention.

A Three-Legged Stool

Building consensus in a family business can be compared to the proverbial three-legged stool. There is the Senior Generation, the Succeeding Generation, and the Business. Each “leg” has different needs and issues, and each requires different kinds of expertise to ensure that those needs are met and the issues resolved.

Unless equal importance and attention is given to each group in a family business, optimum stability will never be realized. Unfortunately for many family businesses, building a harmonious consensus will always remain a dream and never become a reality.

The “Nexters”

Succession is not a spectator sport! All too often succession planning and succession management are “back-burner” issues to the family business entrepreneur – until it is too late (the business owner dies or is incapacitated) or many of the smart succession strategies (tax savings and organizational transition) have been minimized. Getting the succession plan organized is a wonderful learning experience (as well as an opportunity for building consensus in the family business) for the nexters.

32-slide PowerPoint presentation
The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet and quantifies the financial components of the project, [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources

407-slide PowerPoint presentation
This is a very comprehensive document with over 400+ slides--covering 58 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, [read more]

103-slide PowerPoint presentation
Recent McKinsey research surveyed a large set of global executives and suggests that many companies, these days, are in a nearly permanent state of organizational flux. A rise in efforts in Organizational Design is attributed to the accelerating pace of structural change generated by market [read more]

41-slide PowerPoint presentation
The reality is: all businesses face the challenge of achieving sustainable Growth. They need viable Growth Strategies. So, what is Growth Strategy? It is the organization's high-level Corporate Strategy Plan that outlines everything the organization needs to do to achieve its goals for [read more]

79-slide PowerPoint presentation
This document provides a holistic approach for undertaking strategic planning. While covering the traditional strategic planning approach, the document touches on adaptations that may be used in an unpredictable environment. Contents: 1. Strategic Planning Overview - Key questions and [read more]