Shockingly, 25 percent of startups will fail in their first year. That’s according to data from Harvard Business School. Harvard research also shows that of those startups remaining after one year, 36 percent will fail. So what makes a startup successful? Is it the location? The industry? The money? Some might say it comes down […]
About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.Author Archive | Shane Avron
Customer Service: Is it Time to Nix Your Phone Scripts?
When you work for a large company, the customer service department is an influential player in its overall success. Whether you’re part of this team or simply work in an ancillary role, the responsiveness and helpfulness of those who are customer-facing impacts everyone. In an effort to maintain brand consistency and provide customer service representatives […]
How to Attract Younger Workers to Your Company
As the Baby Boomer labor force retires, employers need to attract younger workers although they are getting harder to recruit. Facing a skills shortage in new technical areas such as big data analytics, insurance companies have stepped up recruitment efforts on campus, the Boston Globe reports. The federal government is also feeling the effects of an […]
Behaviors of Mobile Shoppers That Retailers Need to Know
Between smartphones, tablets and e-readers, mobile technology is arguably one of the single strongest influencers of first-world culture in the modern era. This includes the buying behaviors and interactions of consumers with businesses. As a smart business owner, you must understand these new mobile behaviors and market to them to get the most out of […]
Blogging 101: How to Effectively Promote Your Posts
New to the world of blogging? There’s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use these tips to effectively promote your posts: Post Regularly We’ve all had that one coworker or friend who ambitiously starts […]
Make the Most of Any Holiday: 3 Strategic Marketing Tips
It’s not all that difficult to market your business at the end of the year for those huge Christmas and New Years sales, but the smaller holidays are less intuitive. For Valentines Day, Mother’s Day, St. Patrick’s Day and other holidays, it can be challenging to come up with creative hooks to bring in new […]
Improve Your Website to Satisfy Customers
Company websites serve businesses in a variety of ways. To some, it’s the mecca that showcases all of your best work. To others, it’s a way to capture leads. However you categorize your company website, the fact is it projects your brand’s digital presence. It can also be a helpful tool in serving customer needs […]
4 Strategies to Increase Workplace Collaboration
When you enable employees to collaborate freely, you set the stage for business growth. Many people don’t feel like their employer facilitates collaboration, however—in a worldwide survey on workplace communication conducted by Queen’s University, 39 percent of respondents felt their organization didn’t collaborate enough. These findings indicate a desire to work together and communicate effectively, […]
Better Business We Learned from the Creators of ‘South Park’
Great TV shows have creators who spend many hours of many days perfecting every detail of every show before it’s taped. And then there are the co-creators of “South Park,” who do the whole thing in a week. Matt Stone and Trey Parker are the brains and voices behind the wildly popular TV cartoon series […]
Break the Habit: 4 IT Codes That Can Hurt Your Business
Whether you’re a startup or a seasoned business, your IT team is as close to the heart of your everyday functionality as it gets. Making sure your IT team is on the up-and-up is always good for business. An IT person faces many challenges each day to maintain the business and help it establish itself […]
