flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

Consumer Benefits Ladder

Marketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle.  The focus of the marketing effort is on building a brand image.  To supplement this… Consumer Benefits Ladder

Managerial Grid Model

One leadership style does not work in all situations.  A variety of management and leadership styles exist for people in leadership roles, but each individual utilizes a unique style to get work done.  Successful leaders… Managerial Grid Model

Product Management KPIs

Product Managers are responsible for defining the features or functions of a Product and for overseeing the development of the Product.  The role of Product Managers spans many activities from developing Product Strategy to tactical… Product Management KPIs

Strategic Human Resources

Today’s information-based, knowledge intensive, and service-driven economy has forced organizations to make substantial changes to the way they compete.  Changing perspective and responsibility of top management amidst rapid Business and Digital Transformation and the shifting… Strategic Human Resources